The Influence of Reliability, Assurance, Tangible, Empathy And Responsiveness That Determine Buying Interest To Pt. Panorama Land
Abstract. Competition in service businesses in Indonesia in the hospitality sector is increasing. As one of the famous hotels in Bogor, THE 1O1 HOTEL must be able to meet the needs and desires of its guests who come so that their services are always chosen to be the main option. This study aims to determine the effect of reliability (X1), assurance (X2), tangibility (X3), empathy (X4) and responsiveness (X5) which determine buying interest (Y) for the services of THE 1O1 Hotel. The population in this study were those who had used the services of THE 1O1 Bogor Hotel with a total of 100 respondents. The author conducted the research using descriptive-method through questionnaire and the analytical technique used was quantitative-associative (statistics). The results showed that the buying interest of the consumers was influenced by the quality of service provided by THE 1O1 Hotel Bogor. The main factors are reliability, assurance, tangibility, empathy and responsiveness applied by THE 1O1 Hotel Bogor.
Keywords: Reliability, Assurance, Tangible, Empathy, Responsiveness, Buying Interest, THE 1O1 Hotel Bogor