The Influence of Hedonic Shopping Motivation, Impulsif Buying, and Lifestyle on Purchase Decisions

Abstract

Abstract. The decision to make a purchase is very complex through a very long process in
the form of goods or services. Some factors that influence purchasing decisions include
Hedonic Shopping Motivation, Unplanned Purchases, and Lifestyle. Hedonic Shopping
Motivation is the motivation of consumers to shop because shopping is a pleasure, while
Unplanned Purchase is a part of spontaneous behavior, intense, passionate desire to buy
and buyers usually ignore the consequences of the purchase, while Lifestyle is also a
determining factor consumer's decision to buy a product.
The purpose of this study were (1) to explain the influence of Hedonic Shopping
Motivation on purchasing decisions at Matahari Lippo Plaza Bogor, (2) to explain the
effect of unplanned purchases on purchasing decisions at Matahari Lippo Plaza Bogor, (3)
to explain the influence of lifestyle on purchasing decisions at Matahari Lippo Plaza Bogor,
(4) to explain the influence of Hedonic Shopping Motivation, unplanned purchases, and
lifestyle on purchasing decisions at Matahari Lippo Plaza Bogor.

Keywords: Hedonic Shopping Motivation, Unplanned Purchases and Lifestyle Towards
Purchase Decisions.