Interest Analysis on Sekolah Tinggi Ilmu Ekonomi Kesatuan Bogor Students With Motivation Approach, Personality and Entrepreneurial Characteristics
Abstract. For the last decade entrepreneurship has undergone a rising interest and development in many countries, including Indonesia. One of the factors that contributes to entrepreneurship growth in a Nation is the entrepreneurship education provided by Universities. To build and develop entrepreneurship interest, universities must find the defining factors that greatly affect the students. This study was conducted to measure entrepreneurship interest of Sekolah Tinggi Ilmu Ekonomi Kesatuan Bogor students and to find the factors that affect such interest from motivation, skills, and education point of views. A survey with the questionnaire was the data gathering method and Structural Equation Modeling was deployed for the main analysis. The result showed that education gave the greatest positive effect on student's entrepreneurship interest with enthusiasm and comprehensive learning method as the dominant factors.
Keyword: Interest in Entrepreneurship, motivation, entrepreneurship education