Implementation of Media Social to Promote The MSMEs Products in Bogor City
Keywords:Information Technology, Social Media, Marketing, MSME, social media, msme, information technology
As technology advances, trends in the business world are becoming more varied. One of them is the digital
marketing trend. Digital marketing is a marketing activity or promotion of a brand or product using digital media
or the internet. The purpose of digital marketing is to attract consumers and potential customers quickly. As we
know, the acceptance of technology and the internet in society is very broad, so it is not surprising that digital
marketing activities are the main choice for companies. As a result, companies compete with each other to create
interesting content to display in their marketing in cyberspace. Social media has become a part of people's daily
lives, along with the increase in ownership of mobile phones or other devices. This phenomenon is an opportunity
for MSMEs to increase sales by using social media as a means to increase sales of both products and services.
This mentoring activity aims to provide understanding and mastery in information technology, especially social
media marketing. In this digital era (Industry 4.0) businesses must keep up with the times in order to survive. The
rapid growth of internet and telephone users is a potential for the national digital economy. This is an opportunity
and a challenge for the business world to compete and gain market share in each segment. Market share is one of
the business strategies that must be carried out by every business because market share can also be used as a
benchmark in determining business success in controlling the market. An ineffective business strategy will bring
losses to business people. This is a big challenge for MSME actors who only sell products from physical stores.
The impact of the industrial revolution 4.0 will certainly greatly affect MSME actors who are not yet
technologically literate. MSMEs that still sell manually will certainly be crushed by the existence of e-commerce
which actively attracts customers to shop online, especially during the current pandemic. Assistance in the use of
Social Media for MSMEs equips training participants to have the ability to use Social Media Marketing optimally
so that they can market products and services more broadly, which in turn will increase turnover in sales.