International Conference on Global Optimization and Its Applications 2021
PROCEEDING ISBN 978-623-6323-35-9 The 10th IORA International Virtual Conference in Global Optimization and Its Applications 2021 is an excellent communication and collaboration forum for researchers and practitioners to contribute in disseminating research results of multi-disciplinary sciences in the field of global optimization and its applications.
Indonesian Operation Research Association
Implementation of CHSE Standards at Pastry Section Hotel Royal Tulip Gunung Geulis Resort and Golf Bogor
The Covid-19 pandemic that has been going on since the beginning of 2020 has had an impact on the world's global economic sector, especially the tourism sector. This pandemic has also had an impact on the development of the hotel and restaurant business in Indonesia, where the government issued regulations to enforce restrictions on community activities (PPKM), including in the city of Bogor. The impact of this regulation resulted in hotel occupancy rates decreasing by an average of 30% and sales of food and beverage products in restaurants also dropping even up to 70 percent. The food and beverage facilities the hotel must struggle to maintain their operations. One of the strategies taken is by gaining guest trust in security guarantees throughout the hotel's environment. Hotel Royal Tulip Gunung Geulis Resort and Golf – Bogor, already has a hotel eligibility certificate, namely the Cleanliness Hygiene Safety and Environment (CHSE) certification whose audit is carried out by an institution appointed by the Government. The CHSE certificate is given in order to provide assurance to customers on the implementation of hygiene, health, safety, and environmental sustainability throughout the hotel's scope. This study aims to analyze the application of CHSE standards in the Pastry Section as part of the food and beverage product department. The analysis was carried out on the research sample on aspects of Personal Safety Hygiene and Grooming, Storage of Raw Materials, Handling of Equipment, and Environmental Cleanliness. Qualitative descriptive method was carried out in this study using data collection techniques in the form of interviews, field observations and documentation to be analyzed by triangulation techniques. The results showed that the application of CHSE standards in the aspects of Personal Safety Hygiene and Grooming obtained a score of 42.64%, meaning that it still needed to be improved, while for other aspects studied, which are Raw Material Storage, Equipment Handling and Environmental Hygiene, it can be said to be quite good with the score at above 50%. The output target in this study is to identify factors from those 4 aspects studied which are considered to be lacking and need to be improved and to find solutions for improvement. In other word, the implementation of the CHSE standard can really be implemented properly with the aim that food quality, cleanliness and safety in the hotel environment remain maintained and can reduce the number of Covid-19. Keywords: CHSE, Covid-19 Pandemic, Hotel, Pastry Section
Copyright (c) 2023 International Conference on Global Optimization and Its Applications 2021
The Effect of Capital Adequacy Ratio, Non Performing Loan, and Loan to Deposit Ratio on the Profitability
Banking has an important role to improve the economy of a country. The banking sector has the potential and opportunity that is very large in its application as a source of funds and financing for the public and business entities. Therefore to answer the challenge every company should be able to show the performance of good company and have a mature strategy in the entire field. The Bank must be managed well in order to earn profits and avoid losses, because losses that occur can affect the level of health and financial performance of banks. Assessment of financial performance in the banking sector can use a variety of financial ratios as a measure to make it easier to know the financial condition of being faced by the company. This study aims to investigate: the effect of CAR (Capital Adequacy Ratio) on ROA (Return on Assets), the effect of NPL (Non Performing Loan) on ROA (Return on Assets), and the effect of LDR (Loan to Deposit Ratio) on ROA (Return on Assets), and the simultaneous effects of CAR (Capital Adequacy Ratio), NPL (Non Performing Loan), and LDR (Loan to Deposit Ratio) on ROA (Return on Assets) in banks listed in the Indonesian Stock Exchange (IDX) in 2016-2019. In partially the result showed that CAR (Capital Adequacy Ratio) has a positive and significant effect on ROA (Return on Assets), while NPL (Non Performing Loan), and LDR (Loan to Deposit Ratio) has negative and significant effect on ROA (Return on Assets). In simultaneously CAR (Capital Adequacy Ratio), NPL (Non Performing Loan), and LDR (Loan to Deposit Ratio) has positive and significant effect on ROA (Return on Assets). Keywords:
Copyright (c) 2021 International Conference of Global Optimization and Its Applications 2021
The Intention to do Ecotourism in Indonesia Toward Tourism Sustainability Prospect
The COVID-19 lockdown around the world has imposed negative impact on world economics as well as for the tourism industry, in particular in Indonesia tourism. The Indonesian Government has developed various action plan to assist recovery of the sector. The new policy issued by the Indonesia Minister of Tourism and Creative Economics, was aimed to achieve tourism sustainability. The Indonesia government want to provide environmental friendly of tourism destinations which ecotourism was the target. Despite the high support of government for this ecotourism target, however there are limited studies about the intention to do ecotourism in Indonesia. From the marketing perspective, it is a need to understand the intention of prospect consumers as the basis to develop various promotion program as well as the related product development. The objective of this study is to create a basic model to understand the intention to practice ecotourism as an effort of country tourism turn around the tourism sector. The variables to be tested it relationship with the intention to do ecotourism are social norms and the personal norms subject to the theory of planned behaviour (TPB). This is a quantitative study based on convenience sampling survey method using five licker scale questionnaire. As many as 100 ecotourists respondents in Indonesian were being analyzed by using Smart PLS 3. Finding of this study concludes that Personal norms in Indonesia is significant and positively has relationship with intention to do ecotourism. Based on this finding then it suggests ecotourism recommendations as one of the solution to recover country business and economic downturn. Keywords: Ecotourism, Sustainability, Personal Norm, Social Norm
Copyright (c) 2021 International Conference on Global Optimization and Its Applications 2021
Study On Potential Environmental Education Tourist Activity In The Situgede Ecotourism Destination
SituGede is a valuable environmental asset for soil and water ecosystems in Bogor City and its surroundings. Productive use of this area can be done through ecotourism with the concept of returning to nature, which has become a contemporary lifestyle that is increasingly popular during the COVID-19 pandemic. This research was made to see the potential for environmental education in the area. Environmental Education is an important key to spread sustainable life style to the community, especially the visitors. The research method used is a qualitative method in which data collection uses a snow ball technique. The results of this study prove that the SituGede Ecotourism area has potential spots that can be arranged for environmental education tourism activities. Keywords: Ecotourism, Tourist Activity, Covid 19, Environmental Education, sustainable life style
Determinants Affecting Restaurant Taxpayer Compliance In The Bogor City
Abstract One indicator of progress a country is the economic growth on each country. There are a lot of determinants that can be affect to the growth of the economics, the one of them is the growth of regional economics. The economic growth in each regional is always influence by the development of infrastructure and public facilities on each region. The development of infrastructure and public facilities are use a lot of money from many source of income which is two of the source is from state budget and local government revenue. One of the local government revenue source is from restaurant tax, that’s why the revenue from restaurant tax will be affect to the local government revenue. Based on data from local revenue office of Bogor City, on 2015 realization revenue from restaurant tax on category café is exceed the target by 3%. But when 2016 the realization revenue from it is not reach the target. Then on 2017 the realization revenue is exceed by 2% only. And in 2018-19 the realization of the revenue is cannot reach the target again until 2020 the realization from the restaurant tax on category café can exceed again because the local revcnue office is decrease the target for this restoran type. The purpose from this research is to knowing determinants which affect to the taxpayer to pay the tax in Bogor. This research is performed with questionnaire method with Likert Scale 1-4 to 67 restaurant in Bogor City. The result of this resource is the knowledge of the tax rules and tax inspection are effect to the taxpayer compliance. The businesses competition and fiscus service quality had negative relation to taxpayer compliance, but both of them are not had an affect to the taxpayer compliance. The last is the tax penalty and the gross revenue from each restaurant is doesn’t have any affect to the taxpayer compliance, but both of them had a positive relation to taxpayer compiliance Keyword: Tax, Local Government Revenue, Taxpayer Compliance
Design Of Chatbot Helpdesk For Student Information Services At The IBI Kesatuan Mini Bank Laboratory
Abstract Mini Bank Laboratory has used information technology in the form of applications to facilitate learning activities at the Mini Bank Laboratory. The Chabot application is presented on a website where the helpdesk service is the first thing users look for when experiencing problems or needing information and assistance with information. However, Mini Bank Laboratory does not yet have a helpdesk service to provide services to users. Therefore, a helpdesk chatbot application was created that can answer questions about the use of chatbot applications in the system. This chatbot uses web technology, algorithms for matching sentence patterns and forward chaining methods as a reasoning method when the questions given require certain conditions to be answered. The software development methodology used is the Prototyping method and application testing using the Black Box method. This research produces a Chatbot Helpdesk application that can help users by answering questions about using applications in the Chatbot System. Keywords: helpdesk, chatbot, mini bank laboratory
Analysis of the Effect of Inflation, PER, and PBV on Stock Prices Listed on the Indonesia Stock Exchange Period 2011 – 2020
ABSTRACT This study is to determine the extent of the influence that inflation has on stock price movements, as well as 2 indicators, namely PER and PBV which are often used by investors to determine their investment decisions. The influence that each variable has will cause a movement in stock prices, whether it's an influence with a positive or negative relationship. This research was conducted using company financial statement data for 10 years starting from 2011 to 2020. The companies that became the object of this research were PT Pyridam Farma Tbk., PT Kimia Farma Tbk., PT Merck Indonesia Tbk., and PT Indofarma Tbk. , where these four companies are engaged in the pharmaceutical industry. The method used in this research is panel data regression, by passing the classical assumption test and hypothesis testing. Based on the results of the study, it shows that PER and PBV have a significant and positive influence on stock prices, where when PER and/or PBV increase, the stock price will also move up, and vice versa. However, it is different for inflation, because inflation has less effect on stock price movements. Keywords: Inflation, Price Earning Ratio, Price to Book Value, Stock Prices
The Influence of Service Quality and Product Quality on Customer Loyalty of Banking
Abstract This study aims to determine the effect of service quality and product quality on customer loyalty. The population used in this study were customers of Bank BNI, BJB and BCA. The sample in this study used a non-probability sampling technique involving 120 respondents. The analytical method used is quantitative analysis, namely multiple linear regression analysis which includes validation and reliability tests, multiple regression analysis, t test, f test, analysis of the coefficient of determination (R2). Based on the results of the T-test, the Service Quality variable (X1) has a positive influence on customer loyalty (Y) while the Product Quality variable (X2) does not have a positive influence on Customer Loyalty (Y). Based on the F test, the Service Quality variable (X1) and the Product Quality variable (X2) simultaneously have a positive effect on Customer Loyalty (Y). The value of R square shows the result of 49.4% that the variation of Customer Loyalty can be explained by the two independent variables in the multiple regression equation. While the rest is explained by other variables outside the two variables. Keywords: service quality, product quality, customer loyalty
EVALUATION OF ONLINE LEARNING AND THE IMPACT ON LEARNING ACHIEVEMENT AND STUDENT SATISFACTION
The Covid-19 pandemic has had a considerable impact on education systems throughout the world, including Indonesia. The education system must adapt, from an offline learning system to an online learning system. This results in the emergence of several impacts that affect the success and satisfaction of students. There are a number of challenges in implementing online learning in developing countries, both in terms of limited facilities and the readiness factor of human resources, both lecturers and students. There are a number of challenges in implementing online learning in developing countries, both in terms of limited facilities and the readiness of human resources, both lecturers and students. The purpose of this study was to determine the impact of the online learning system on learning success and student satisfaction. The data collection method used in this study is a survey research method. The population and samples taken were students of IBI Kesatuan, Faculty of Informatics and Tourism from semester one to semester five. Data processing and analysis methods were carried out quantitatively and descriptively. The results showed that the online learning system had a positive influence on student success in terms of the value obtained, however there were also twenty three percent of the respondent who felt that the cumulative achievement index received was relatively higher than the level of success of the knowledge gained. This shows the satisfaction obtained by students with the online learning system is relatively lower than that of offline learning system.
Performance Analysis And Long-Term Company Financial Management Policy (Case Study at PT Astra Otoparts Tbk)
ABSTRACT This Research uses the financial statements of companies engaged in automotive industry sector for five years period 2015-2019.The purpose of this study was to determine the financial performance of the company (PT Astra Otoparts Tbk) for five years. The method used in this research is descriptive and quantitative analysis. The type of data used is secondary, in the form of company financial reports, government regulations, books, papers, newspapers, and searching on the internet as well. The results of data analysis show that sales, total assets, and income before interest and taxes for five years continue to fluctuate and tend to be below the average of similar industries. From several aspects of ratio analysis, it can be said that the company's overall performance is quite good. This can be seen from the activity ratio and profitability ratio shown quite good as well. Keywords : Financial Ratios, Financial Performance, financial statement, profitability.
The Influence of Green Marketing Factors On Consumers Decisions to Camp Hulu Cai Tourism Destination
Green Marketing is an advertising method that promotes products and interacts with the environment to potential buyers. The marketing mix must be responsive to problem areas. The marketing mix is known to have 4P components such as Product, Price, Place, and Promotion. The number of respondents in this study amounted to 150 respondents drawn from the people of Bogor City. The research data were processed using SPSS 25. The method of analysis used was multiple regression analysis. The results of this study are as follows. Green Product variable has a positive and significant effect on Decisions at Camp Hulu Cai Tourism Destinations with a regression coefficient value of 0.541 and has a value of 0.000 <0.05. The Green Price variable has a positive and insignificant effect on the Decision at the Camp Hulu Cai Tourism Destination with a regression coefficient value of 0.094 and has a significance value of 0.333 > 0.05. The Green Distribution Variable Decision to Start at Camp Hulu Cai Tourism Destinations with a regression coefficient value of 0.488 and a significance value of 0.000 < 0.05. The Green Promotion variable has a positive and significant effect on the Decision at the Camp Hulu Cai Tourism Destination with a regression coefficient value of 0.118 and has a significance value of 0.045 < 0, 05. Green Product, Green Price, Green Distribution, and Green Promotion variables have a positive and significant impact on Start Decisions at Camp Hulu Cai Tourism Destinations with an F value calculated of the total variables is 18,777 while the F table is 2.43 which means F count > F table so H0 is rejected and H5 is accepted. So it can be said that the higher the Eco-Friendly Products, Environmentally Friendly Prices, and Environmentally Friendly Promotions, the higher the Camp Hulu Cai Tourism Destination. Keywords: Green Marketing (Green Product, Green Price, Green Distribution and Green Promotion) and Purchase Decision
Optimization of Logic Fuzzy Algorithm with Differential Driving On Mobile Robot Localization System and Navigation
Abstract Mobile robots are widely used for several activities such as room cleaning, security activities, independent transportation, etc. In the use of mobile robots for its several activities, there are problem that often arises which are determining the grouping of locations at a certain time which called a mobile robot localization system, and direction system of mobile robot called mobi le robot navigation. By studying the development of techniques and algorithms that are implemented in determining the localization system of mobile robot (mobile robot localization) and direction system of mobile robot (mobile robot navigation system) based on radio frequency identification (RFID), researchers intend find techniques and algorithms with a significant contribution for improving the accuracy quality from implementation of the mobile robot localization and direction system itself. This research formulating the fuzzy algorithm logic with differential driving based on radio frequency identification (RFID) approach which has been optimized. The purpose is to find out and improve the accuracy ability of mobile robot location grouping (mobile robot localization system) along with mobile robot direction system (mobile robot navigation system) under certain conditions. Fuzzy logic is an improvement from boolean logic which is replace boolean truths with the levels of the truth. Differential driving in mobile robot is a type of mobile robot whose movement results are obtained from the difference in speed on the left and right wheels. The optimization results of logic fuzzy algorithm and differential driving that implemented on mobile robot localization and navigation system are getting better precision accuracy in reaching the target movement, increasing directional accuracy and localization, as well as reducing error estimation between robots involved in moving from one point to other, on the selected environment track under certain conditions. Keywords: fuzzy, algorithm, differential, driving, robot
Evaluation of Indonesian MSMEs Challenges in Cyber Physical Systems Era
Abstract Cyber physical systems era is an industry eras that indirectly makes changes to the most of country in this entire world. For examples is Indonesian country that affected by cyber physical systems era in most of its existing aspects. One of the important aspects in Indonesia that must keep up with the changes in this era is micro, small and medium enterprises (MSMEs). This is meant because micro, small and medium enterprises (MSMEs) are one of the most important aspects of economic growth in Indonesia. Referring to this situation, it is important to conduct research to evaluation regarding the trend of cyber physical systems era challenges for Indonesian MSMEs, to help improve the sustainability of Indonesian MSMEs lifecycle. The purpose of the research is to evaluate the challenges for Indonesian MSMEs based on five main pillars in cyber physical systems era formulated with focus group discussions (FGD) and COWCLUS algorithm approach. Five main pillars in cyber physical systems era are internet of things, big data, artificial intelligence, cloud computing, and additive manufacturing. The focus group discussions (FGD) conducted together with Indonesian experts in the field of technology and MSMEs. For COWCLUS algorithm approach consist of several phase namely initial population, selection phase, mating phase, mutation phase, criteria meet, and final population. The evaluation findings results of the challenges that obtained namely online demand market, global market competition, predatory pricing, bad review scamming, customer hijacking, and illegal e–commerce. Meanwhile, several recommended actions that can be optimized to overcome these challenges are digital promotion, digital payments, online customer relationship management, e–menus, and positive digital social awareness. All of the findings and recommendations are to help Indonesian MSMEs to take action in carrying out and improve their business systems life cycle. Keywords: evaluation, challenges, cyber, physical, era
The Effect of Service Excellent on Achieving Company Goals and Consumer Satisfaction on Family Karaoke Business
Abstract Karaoke with a family target market has business potential that cannot be underestimated. The need for entertainment for all family members by singing together is one way to improve the quality of relationships among family members. The purpose of this study is to determine the role of Excellent Service in the family Karaoke business, to determine the image of the family Karaoke business in the eyes of consumers and the public, and to determine the level of customer satisfaction. The research was conducted with analytical descriptive by conducting in-depth interviews with several parties, including consumers who currently and have rented a family karaoke room, karaoke employees, and business managers. The research was conducted for 3 months at Happy Puppy Family Karaoke in Bogor City, West Java Province, Indonesia. The results of the study of the parameters of Excellent Service in Family Karaoke have roles and duties to support the achievement of the company's goals in customer satisfaction. The task of implementing Excellent Service is carried out by workers of all levels. Commitment to service excellent family karaoke business management starting from the highest position to the lowest employee. The benefits of this research, among others, will be the basis for the management to pay attention to details related to excellent service for consumers in the family karaoke business. Thus, the quality of service can be improved in the future. Keywords: Service Excellent, Company Goals, Consumer Satisfaction
Analysis of the Effect of BI7DRRR, PER, and PBV on the Company's Stock Prices for the 2010-2019 period
The aim is to see and investigate the relationship and influence of BI7DRRR, PER, and PBV on the Company's Share Price at PT Indofarma Tbk., PT. Kalbe Farma Tbk., and PT. Kimia Farma Tbk., 2010-2019 period. Design/Methodology/approach – the selected sample is 3 state-owned pharmaceutical companies in Indonesia and researched using panel data analysis assisted by the Eviews9 program and the effect of BI7DRRR, PER, and PBV on the company's stock price. The capital market is a field of business for trading securities such as shares, stock certificates, and bonds. From capital market activities, stock prices are a very important factor and must be considered by investors in making investments because stock prices show the performance of the issuer. The research entitled "Analysis of the Effect of BI7DRRR, PER, and PVB on the Company's Stock Prices for the 2010-2019 period (Case Studies at PT Indofarma Tbk, PT Kalbe Farma Tbk, and PT Kimia Farma Tbk)", has a problem formulation of how the influence of BI7DRRR, PER, and PBV to Share Price. Based on the panel data analysis, it can be concluded that BI7DRRR has a negative and insignificant effect on stock prices, meaning that the independent variable does not affect the dependent variable. And PER has a negative and significant effect on stock prices, meaning that PER has a negative effect when PER goes up, the stock price may go down. While PBV has a negative and significant effect on stock prices, meaning that PBV has an influence on stock price movements where when PBV goes up or down it will affect the company's stock price. And together the BI7DRRR, PER, and PBV variables have a significant effect on the stock price variable. Keywords: BI7DRRR, PER, PBV, Stock Prices.
Food Quality and Meeting Room Facilities at Pesona Alam Resort & Spa that affect Meeting Participants' Customer Satisfaction
Abstract In addition to providing lodging services, many hotels also provide services as meeting locations for consumer needs, usually from companies or government offices. The quality of food products served along with the facilities provided in the meeting room of a hotel is something that can determine customer satisfaction of meeting participants. The independent variable of this study is the quality of food products and meeting room facilities, while the dependent variable is customer satisfaction of meeting participants. The research was conducted at Pesona Alam Resort & Spa with a qualitative method with a descriptive approach designed by submitting a hypothesis. Primary data obtained as many as 150 respondents who were collected from questionnaires to visitors to Pesona Alam Resort & Spa. The sampling technique was carried out by accidental sampling. The data analysis method used is Statistical Product and Service Solution (SPSS) version 21.0. The results showed that the variable quality of food products and meeting room facilities had a positive effect on customer satisfaction of meeting participants. The two variables also have a simultaneous positive effect on customer satisfaction of meeting participants. The benefits of this research become the basis and strategic policy for Pesona Alam Resort & Spa managers in creating variables that create consumer satisfaction in the future. Keywords: Food Quality, Meeting Room Facilities, Customer Satisfaction
Analysis of the Performance and Financial Position of PT Garuda Indonesia Tbk (2017-2019 Period) Based on Financial Ratio Indicators, Health Level and Financial Predictions
Abstract The purpose of this study was to determine the level of health in the Financial Aspects of the state-owned company PT Garuda Indonesia (Persero) Tbk for the period 2017, 2018 and 2019 using financial ratios based on the Decree of the Minister of BUMN No. KEP-100/KBU/2002 dated June 4, 2002 concerning Assessment of the Health Level of State-Owned Enterprises and analysis of potential bankruptcy using the Altman Z-Score model. The method used in this research is a comparative descriptive quantitative method using a secondary data analysis approach sourced from the consolidated financial statements of PT Garuda Indonesia Tbk. The results showed that the Company's Health Level was measured by the criteria according to the Decree of the Minister of SOEs No. KEP-100/KBU/2002, 2017, 2018 and 2019 respectively, can be classified as Unhealthy in the "BBB" category, because the score is in the range 50 < TS <= 65, and the potential for bankruptcy based on the Altman Z-Score analysis shows PT Garuda Tbk Indonesia during 2017, 2018 and 2019 was in the Distress Zone because it obtained a score of <1.1 or it could be said that the company had a strong potential for bankruptcy. Keywords: Health Level, Bankruptcy Potential, Decree of the Minister of SOEs No. 100/MBU/2002, Altman Zscore
THE EFFECT OF INVESTMENT DECISIONS, FUNDING DECISIONS AND DIVIDEND POLICY ON COMPANY VALUE Food and Beverage Sub Sector Listed on the Indonesia Stock Exchange 2016 – 2020 Period
Abstract Purpose – This article investigates the effect of investment decisions, funding decisions and dividend policies on firm value in the food and beverage sub-sector listed on the Indonesia Stock Exchange for the 2016 – 2020 period. Design/methodology/approach – We use a sample selection technique in this study is a purposive sampling method with sample criteria, namely companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange (IDX) for the period 2015-2020. 2015 and companies that distributed dividends during the 2015-2019 period, as many as 7 companies. Findings - The results show that investment decisions (PER) have no significant effect on firm value while funding decisions (DER) have a significant positive effect on firm value. Dividend policy (DPR) has a significant positive effect on firm value. Simultaneously, investment decisions (PER), funding decisions (DER) and dividend policy (DPR) have a significant positive effect on firm value in the food and beverage sub-sector listed in Indonesia Stock Exchange Period 2016 – 2020. Research limitations/implications – Our findings show that the rise and fall of firm value is not influenced by investment decisions. while funding decisions and dividend decisions partially greatly affect the rise and fall of firm value. This information is very important for investors in investing their funds. Originality/value – This study improves understanding of the relationship and influence of investment decisions (PER), funding decisions (DER), dividend policy (DPR) on firm value partially or simultaneously. Keywords investment decision (PER), funding decision (DER), dividend policy (DPR), firm value. Paper type Research paper
The Influence Of Corporate Governance and Corporate Characteristics On Technology Adoption (Case Study on MSMEs in Bogor City and Regency)
Abstract (Times New Roman 10pt) Economic and technological developments in both developed and developing countries constantly demand market players to continue to be innovative in advancing their business. This also applies to the Micro, Small, and Medium Enterprises (MSME) sector. Technology can provide many benefits for Micro, Small, and Medium Enterprises that have limitations on capital, recording, and bookkeeping of financial transactions, human resources, and access to marketing networks. The purpose of this study was to determine the influence of corporate governance and corporate characteristics on technology adoption in MSMEs. This study used a sample of 60 MSMEs in the city and district of Bogor. The data used are primary data obtained from respondents through questionnaires. The research instrument test uses validity and reliability tests. Data analysis used multiple linear regression. The results showed that simultaneously corporate governance and corporate characteristics have a significant effect on the level of technology adoption in MSMEs; this is evidenced by the results of the simultaneous test (F test). Partially shows the results of corporate governance and corporate characteristics have a positive and significant effect on technology adoption in MSMEs, this is evidenced by the partial test ( t-test). Keywords: corporate governance, corporate characteristics, technology adoption
The Effect Of Thin Capitalization, Capital Intensity And Institutional Ownership On Tax Avoidance
Abstract This study aims to examine the effect of thin capitalization, capital intensity and institutional ownership on tax avoidance. The dependent variable used is tax avoidance, and the independent variables used are thin capitalization, capital intensity and institutional ownership. The subjects of this research are manufacturing companies in the consumer goods industry listed on the 2017-2019 Indonesia Stock Exchange (IDX). This sample was selected using a purposive sampling method. The total sample used is 21 sample data. This research method uses multiple linear regression analysis. The results of this study partially show that thin capitalization and institutional ownership have a positive and significant effect, while capital intensity has a negative and significant effect on tax avoidance. Meanwhile, it simultaneously shows that thin capitalization, capital intensity and institutional ownership have an effect on tax avoidance. Based on the results of the determination test which shows the value of the coefficient of determination is 24,2%. These results indicate the ability of the independent variable to explain the dependent variable by 24,2%, while the remaining 75,8% is explained by other variables. Keywords: Thin Capitalization, Capital Intensity, Institutional Ownership, Tax Avoidance
The Effect Of Independence, Experience, Organizational Commitment, And Understanding Of Internal Governance On The Performance Of Auditors At The Supreme Audit Institution
Abstract Auditor performance results from work given in carrying out one's duties within a certain period. Audit quality is improved if the auditor shows good performance. The purpose of this study is to determine how Independence, Experience, Organizational Commitment, and Understanding of Internal Governance affect the performance of auditors at the Supreme Audit Institution of the Republic of Indonesia. The purpose of this study is expected to be very useful for academics and practitioners because they consider these independent variables as factors that affect auditor performance. It is hoped that this research can guide researchers and the Auditors of the Supreme Audit Agency in terms of how Independence, Experience, Organizational Commitment, and Understanding of Internal Governance affect Auditor Performance. Furthermore, based on the multiple linear regression analysis results, it shows that partially independence, experience, and organizational commitment have a positive and significant effect on auditor performance. In comparison, the understanding of internal governance has no positive and significant effect on auditor performance. However, based on the hypothesis test conducted on the simultaneous test. It can be concluded that the variables of independence, experience, organizational commitment, and understanding of internal governance together have a positive and significant effect on auditor performance. Keywords : Auditor Performance, Independence, Experience, Organizational Commitment
Effect Of Insurance Premium and Underwriting Results On Profitability With Claims As Intervening Variables
This study aims to analyze factors that effect profitability with insurance premium, and underwriting result as independent variabel and claim as an intervening variable on insurance companies which operate in Indonesia from year 2016-2020. The sample selection was done by using purposive sampling method and based on predetermined criteria, then got sample which amounted to 70 companies. The data in this study was secondary data. Data was processed by statistical analysis technique that is multiple linear regression analysis and sobel method for intervening test. The results of this study indicate that (1) Insurance premium has no effect on claim insurance, (2) Underwriting result has positive effect on claim insurance , (3) Insurance premium has positive effect on profitability, (4) underwriting result has positive effect on profitability, (5) claim insurance has a negative effect on profitability (6) premium insurance, has no indirect effect on profitability through claim insurance, (7) underwriting result has no indirect effect on profitability through claim insurance. Keywords : Insurance, Underwriting, Profitability, Claim
The Effect Of Profitability And Leverage On Disclosure Of Corporate Social Responsibility In Companies Listed In LQ-45 On The Indonesia Stock Exchange For The 2014-2018 Period
Abstract The main purpose of the establishment of a business entity is to achieve business survival in the future, in this case, company management must be able to manage the company well including financial and non-financial aspects. Business activities that are only profit oriented without regard to society, society and the environment can have a negative impact on society and the environment itself. Such as the emergence of global warming, forest destruction, damage to the location of work areas, water pollution caused by production waste, air pollution or factory pollution, and so forth. Given this, it is important for companies to participate in maintaining and caring for the aspects of society and the environment in which the company operates. This concept developed into the term Corporate Social Responsibility (CSR), which encouraged the business world to be more ethical in carrying out its activities so as not to adversely affect society and the environment. This study aims to analyze the effect of profitability and leverage on disclosure of Corporate Social Responsibility (CSR) in companies listed in LQ45 on the Indonesia Stock Exchange (IDX) for the 2014-2018 period. Profitability as an independent variable is predicted by Return on Assets (ROA), leverage as an independent variable is proxied by Debt to Assets Ratio (DAR), while disclosure of Corporate Social Responsibility as the dependent variable is proxied by the Global Reporting Initiatives (GRI). The population in this study are companies listed in the LQ-45 2014-2018 period. The sample selection method is the purposive sampling method. A total of 10 companies were used as research samples for 5 years. The data in this study were obtained through the website www.idx.co.id to gain annual financial reports and through the company's website to obtain sustainable reports of the company. Hypothesis testing in this study uses multiple linear regression methods. The results of the analysis show that partially profitability and leverage variables have a significant positive effect on CSR disclosure in companies listed in LQ-45 on the IDX. The Adjusted R Square value is 0.540 or 54% which indicates that the amount of CSR disclosures listed in the LQ-45 on the IDX in the 2014-2018 period is influenced by variables of profitability and leverage. While 46% of the amount of CSR disclosure is caused by other variables not examined in this study. Keyword : Profitability, Leverage, Corporate Social Responsibility
Implementation of Risk Analysis In The Local Shoes Industry Case Study on Metro Kreasi Shoes Bogor
Abstract Risks in an industry are things that can happen in an industrial process that can be a threat to the sustainability of business management, especially in terms of human resources, production, marketing, capital, finance, and law. If a business cannot manage risk, then industrial activities cannot run effectively and efficiently. So a review of industrial risk analysis needs to be implemented so that industrial results are more optimal. The purpose of this study is to determine the production process, review what industrial risks are experienced, and control risk management. The place of research conducted by the author is at Metro Kreasi Shoes Bogor JL. Ciomas Kreteg no 392 Padasuka District Bogor which is a company engaged in the shoe-making industry. The results of the evaluation in this study indicate that the risks that exist in the local shoe industry can be prevented and minimized with good risk implementation and optimal risk management controls. So if it goes well it will produce fast, quality and quantity production and can make customers feel satisfied and loyal to Metro Kreasi Shoes. Keywords: risk, small business, shoes industry
The Effect of Educational Level, Work Experience and Accounting Competence on Financial Report Quality of MSMEs In Bogor City
Abstract MSMEs are one of the drivers of economic development. With financial reports, MSME can obtain all kinds of financial information that is important for their business. The quality of financial reports can be done in two ways, the first method is related to research on the determinants that produce quality financial reporting. By studying this phenomenon, the focus on this method is related to the company’s internal factors related to its internal. The research method used is the first method, which is to see the quality of internal financial reports, namely human resources which includes educational level, work experience and accounting competence. This study is motivated by the inconsistency of the result of previous studies in different areas and several different variables, which may be due to other variables that play a role in relation. This study aims to determine the effect of educational level, work experience and accounting competence on the quality of financial reports on MSMEs in Bogor City. The research method used is quantitative research that is sourced from a questionnaire and is measured by Likert Scale. The population in this study were 50 respondents, who were taken from SMEs in the city of Bogor. MSMEs that used as data are MSMEs that record financial statements in their business. The data used are primary data. The data obtained were then analyzed using SPSS 21 program. The result showed in this study indicate that all the variables tested that is educational level, work experience, and accounting competence have a positive effect on the quality of MSME financial reports in Bogor City. Keywords: educational level, work experience, accounting competence, quality of financial reports.
The Influence of The Use of Social Media in Context, Communication, and Connection Dimensions to the SMEs Performance in Bogor
Abstract Small and Medium Enterprises (SMEs) need effective marketing media to expand market share. Social Media is one of the most effective marketing media to support this goal. Social media can be a medium that connects entrepreneurs and consumers. Consumers can easily get information about the product. Consumers no longer have difficulty in getting the latest information about the products sold by SMEs. Social media facilitates interaction between consumers and entrepreneurs. For SMEs, social media is used to develop their business, increase product sales, communicate with consumers, and develop a wider market network. The objectives to be achieved in this study are to determine the effect of : 1) context on the performance of SMEs; 2) communication of the performance of SMEs; 3) connection to the performance of SMEs. The data analysis method in this study uses quantitative analysis. Based on the statistical tests carried out, it was found that 1) the context dimension in the use of social media, has a significant positive effect on the performance of SMEs as indicated by the t-count value of 5.817 and the value of = 0.451 and the t-table of 1.65 and p value or sig. = 0.000 which is smaller if the value is 0.05. ; 2) the communication dimension in the use of social media has a significant positive effect on the performance of SMEs as indicated by the t-count value of 5.161 and the value of = 0.375 and the t-table of 1.65 and the p value or sig. = 0.000 which is smaller than the value of 0.05; 3) the connection dimension in the use of social media has a significant positive effect on the performance of SMEs as indicated by the t-count value of 5.430 and the value of = 0.295 and the t-table of 1.65 and the p value or sig. = 0.000 which is smaller than the value of 0.05 Keywords: strategies, smes, packaging innovation, marketing
The Effect of Fraud Diamond Dimensions and Information Technology Misuse on Academic Fraud Behavior of Accounting Students during Online Lectures
Abstract The Covid-19 pandemic that has hit the world since the end of 2019 has changed many settings in all fields, one of which is the field of education and teaching. Changes in the way the teaching and learning process was previously dominated by face-to-face class meetings turned into online lectures. One of the obstacles in the world of education with online learning is that it is not easy to supervise students when taking exams. This is because with the use of technology, it is possible for students to find answers using other tools or systems. This study aims to determine the effect of the fraud diamond dimensions consisting of pressure, opportunity, rationalization, and ability, as well as the effect of misuse of information technology on the academic cheating behavior of accounting students during online lectures. Research respondents were students of the West Java Province accounting study program. This research is quantitative with a sample selection technique using purposive sampling. The number of samples was 384 samples which were analyzed using multiple linear regression using SPSS software version 16. The results showed that partially the pressure variable had no significant effect on the academic cheating behavior of accounting students, while opportunity, rationalization, ability and misuse of information technology had a significant effect on behaviour cheating by students. Simultaneously all independent variables have a significant effect on the academic cheating behavior of accounting students. The benefits of this research are expected to be a reference for education managers in finding the best efforts to improve the quality of exams during the Covid-19 pandemic. Keywords: Academic Fraud Behavior, Fraud Diamond, Information Technology Misuse
The Effect of Financial Literacy and Investment Training on Students' Intention to Investment
Abstract This study aims to (1) examine the effect of financial literacy on the investment interest of SMAN 1 Babakan Madang students. (2) examine the effect of investment training on the investment interest of SMAN 1 Babakan Madang students. The number of respondents in this study were 178 respondents. Data were collected using a questionnaire distributed to online class XII students of SMAN 1 Babakan Madang, Bogor Regency. This study uses a quantitative method with the Structural Equation Model (SEM) analysis technique which is processed using the AMOS 26 program. The results show that financial literacy has a positive effect on student investment interest with a coefficient value of 0.332 and a t-statistic value of 0.000 <0.05 , capital market investment training has a positive effect on students' investment interest, the coefficient value is 0.480 and the t-statistics value is 0.00 <0.05; Keywords: financial literacy, capital market investment training, investment interest
Conceptual Model in Creating a Sustainable Batik Industry Performance Due to the Impact of the Covid-19 Pandemic with Indicators of Dynamic Capability and Marketing Orientation and Digital Marketing as a Mediator
Abstract The Covid-19 pandemic has changed many things in the batik industry. At the beginning of the pandemic, the batik industry immediately collapsed, especially the small-scale batik industry, which has not utilized digital marketing. This research aims to create a conceptual model for the creation of a sustainable batik industry located on the island of Java, Indonesia. The use of dynamic capability indicators and marketing orientation is expected to answer the sustainability of the batik industry on the island of Java, Indonesia. The research location was chosen on the island of Java because it is the largest batik centre in Indonesia. This research is based on a literature review from reputable scientific journals, plus literature on the development of Batik SMEs. More than 235 literature sources are the material of this research. Literature analysis is to find the relationship between one parameter and the tested parameters to strengthen the hypothesis. The role of Digital Marketing, in addition to having a direct relationship with Sustainable Industry Performance, is also a mediator in research that provides dual functions in creating a sustainable batik industry. The initial research results in the form of a concept model will be the basis of broader research with a broader range of respondents Keywords: Sustainable Industry Performance, Dynamic Capability, Marketing Orientation, Digital Marketing
Heritage Travel Pattern Planning in Cirebon City and Regency
Abstract In coping with globalization, it is essential for a city to have a brand as a direction for city development in a local and global context. West Java province in Indonesia is located on the island of Java which posses high value tourist attractions. Cirebon City and Cirebon Regency, referred to as Cirebon region, having its status as a National Activity Center in West Java Province, holds distinctive and unique characteristic, well known for Heritage Tourism. Tangible heritage tourism in Cirebon region includes Kasepuhan Palace, Kanoman Palace, Kacirebonan Palace, Gunung Jati Tomb, Sunyaragi Cave, Mask Dance, Sintren Dance, Gamelan Renteng musical instruments, Sang Cipta Rasa Great Mosque, while intangible heritage tourism includes Cirebonan Literature and Cirebonan Tembang. However, it is very unfortunate that there is no heritage tourism travel pattern in the Cirebon region. On the basis of the condition, research team is drivenly motivated in creating heritage tourism travel pattern and making a study entitled "Planning Heritage Travel Pattern in Cirebon City and Regency". This study applies descriptive method, as previously presented by Neuman (2013) stating descriptive research is "Research which main purpose is to provide an overview presenting words, numbers, profiles, types of classifications, or outline stages in terms of answering questions in relation with who , when, where, and how”. This study aims to obtain description for the Planning of Heritage Travel Pattern in Cirebon City and Regency. The target of this research is finding out the actual condition regarding the tourists profile, tourist attractions, facilities, and amount of time consumes by tourists traveling within Cirebon region. Furthermore, research team made technical recommendations for heritage tourism travel pattern that would be available as tour packages and are expected to contribute to local governments, private parties, communities and tourists in Cirebon region. Keywords: Heritage, Travel Pattern
Analysis of Destination Brand, Social Capital, and Community Based Tourism in Achieving Sustainable Tourism in Tourism Villages: Conceptual Model
Abstract The number of tourist villages in Indonesia is increasing every year. BPS recorded that there were around 1,302 tourist villages in 2014, and that number increased to 1,734 tourist villages in 2018, and increased again to 7,000 tourist villages in 2021. However, not all tourist villages are known by the wider community. The purpose of this study is to measuring the relationship between Destination Brand tourist village, Social Capital and Community Based Tourism to achieve Sustainable Tourism. This study uses a methodology through literature deepening accompanied by interviews with tourism village experts and practitioners. The literature used in this study is taken from papers published in reputable International Journals (Scopus) published in the last five years. The expert who is the source of information and data is the head of the assessment team for the tourist village competition in Indonesia from the Ministry of Tourism and Creative Economy. Meanwhile, tourism village practitioners were selected from the ASIDEWI (Indonesian Tourism Village Association) managers. The benefit of the results of this research is the creation of a conceptual model in the development of sustainable tourism villages, including from the economic, environmental, socio-cultural aspects, by linking three parameters, namely Destination Brand, Social Capital, and Community Based Tourism. Keywords: Destination Brand, Social Capital, Community Based Tourism, Sustainable Tourism, Villages Tourism
Determinants of Students Entrepreneurial Intention During Covid-19 Pandemic : A Conceptual Model
Abstract The Covid-19 pandemic has affected the corporate, industrial and business sectors. The impact of this pandemic is a real threat and challenge for workers and business actors. The millennial generation has a role in the nationbuilding process. With simple, fast and practical thinking, this millennial generation is able to create new ideas that can become fresh new innovations. Students as the millennial generation, have the potential to develop their entrepreneurial spirit that can use for manage new businesses. Student Entrepreneurial intention is influenced by internal and external factors. Based on empirical studies, entrepreneurial perceptions, motivations and individual characteristics affect student entrepreneurial intentions. Entrepreneurial perceptions measured by three dimensions: (1) perceived lack of support to aspiring entrepreneurs, (2) fear of failure, and (3) perceived lack of competency. Perceived lack of support assess by four items including lack of: (a) assistance in assessing business viability, (b) organizations to assist entrepreneurs, (c) formal help to start a business, and (d) legal assistance or counseling. Perceived lack of competency measure by four items including: lack of (a) high entrepreneurial competence, (b) knowledge, (c) experience in management and accounting, and (d) knowledge of the business world and the market. Fear of failure was assessed by one item: fear of failure. Individual Characteristics indicators are: a) Ability, b) Interest, c) Value, d) Attitude, e) Education, f) Needs. The motivation indicators consist of: a) The need for achievement. b) The need to expand the association. c) The need to master a job. The indicators of Entrepreneurial Intentions are: a) Self-esteem b) Personal feedback c) Desire to be a boss d) Innovation e) Flexibility and f) Profit Keywords: entrepreneruship, entrepreneurial intentions, students, pandemic
The relationship between university brand trust and personal selling on students' decisions to choose tourism majors)
The number of universities that manage tourism majors in Indonesia is 48 universities, so it is necessary to examine the parameters selected by prospective students in choosing the campus they are going. This study aims to determine from university brand trust and personal selling to student decisions in choosing tourism majors Positiveistic research methodology with a quantitative approach, with data collection through a survey method using a questionnaire. Respondents are new students who are majoring in tourism in the first semester. The theory used is Stimulus – Organism – Response. Based on the results obtained, there is a significant influence with a value of 0.019 which means that it has a positive effect with an interval value of 2,433, so that the conclusion is that university brand trust affects students choosing to study in the Department of Tourism and has a very strong influence, then there is a significant influence with a value of 0.035 which means it has an effect positive with an interval value of 2434. The overall conclusion in this study is that university brand trust and personal selling both have a strong influence but brand trust is stronger in influencing students to choose to study in the tourism department. The benefit of this research is to help university marketing parties in terms of getting new students. Keywords: Personal selling, Brand Trust, Campus Choice Decision, Tourism Study Program, Tourism campus in Indonesia
The Impact Of Accounting Information Systems And Internal Control On Quality Local Government Financial Statements
Abstract (Times New Roman 10pt) This research aims to examine the effect of accounting information systems and internal control systems on the quality of local government financial reports.The population in this study is the local government of Bogor City. The sample was obtained from the head of the subsection of finance, treasurer, and staff (48 respondents). The data was collected by distributing questionnaires to the respondents directly concerned. Technical analysis of the data used is multiple regression, t test, and F test with SPSS 15. The results of this study indicate that (1) the Accounting Information System (SIA) has no significant effect on the quality of financial reports, (2) the Internal Control System (SPI) has no significant effect on the quality of financial statements. Keywords: Accounting Information System, Internal Control System, Quality of Local Government Financial Reports.
TECHNOPRENEUR CHALLENGES FOR MSMES IN THE CITY OF BOGOR AS A SURVIVAL STRATEGY IN THE ERA OF THE COVID-19
The use of digital technology, especially for MSME actors, can provide the necessary changes to survive the COVID-19 pandemic. The COVID-19 pandemic also impacts economic, social and social aspects, so a strategy is needed to encourage the improvement of MSMEs in the new era to survive and be sustainable. . Through economic transformation and changing and changing the classification of entrepreneurs into Technopreneurs. The purpose of this study is to determine the efficiency and productivity of technopreneurs to increase the income of MSMEs, create new jobs, and move other economic sectors. The method used is descriptive, with 86 SMEs engaged in culinary, craft products, fashion and crafts. Data processing is carried out autoregressively and in mixed planning, which combines information obtained from relevant agencies, field observations, and concept evaluation. Technology is expected to provide the results of developing and searching for various applicable information. The research results on the dimensions of Entrepreneurial Skills, Technological Skills, Digital Marketing, and Sustainable Business can be said to be good; both aspects of MSME Entrepreneurship Skills will improve aspects of Sustainable Business. Increasing the Entrepreneur Skill aspect of an MSME will improve the MSME Digital Marketing aspect. The better the Technology Skill aspect of an MSME, the better the MSME Digital Marketing aspect, the better the MSME Digital Marketing aspect, the better the MSME Sustainable Business aspect. The Entrepreneur Skill dimension in the Sustainable Business dimension is not significant if you have to go through the Digital Marketing dimension first Keywords: Technopreneurs, sustainable business
Measuring Consumer’s Purchase Intention toward Green Product and It is Antecedents: A Pre-Test
Abstract Consumer’s green purchase intention, become one of the popular topics in green marketing. The linkage between green purchase intention and its antecedents is still open to be extended. One of it by ensuring the measurement is following the robust technique. This study aims to validate the measurement of consumer green purchase intention and its antecedents. Green purchase intention is determined by how strong the consumer’s perception regarding greenwashing implementation is. When the consumers perceive that a product strongly applies greenwashing, then it will cause decreasing the intention to provide the green word of mouth. This condition will affect consumers’ having less intention to purchase a product. A quantitative method is then utilized to validate all the measurements items required. Five-point Likert scales were utilized in each item to represent a consumer’s level of agreement for each statement. The respondents were selected through non-probability sampling, particularly in the purposive sampling method. The sample size is 100 respondents that participated in this study by the response the online questionnaire provided. The questionnaire distribution was conducted through the google form platform. A confirmatory factor analysis was conducted to ensure all the items had met the threshold as required. The results of this study revealed the importance of discriminant validity along with construct reliability. All the measurement items are satisfactorily reflecting the latent variables optimally. Therefore, as a pre-test, this study can be continued convincingly into a field study. Keywords: Green purchase intention, green marketing, greenwashing, green word of mouth
Digital Wallet Use Behavior on Generation Z in Bogor
Abstract Digital payments have now become a new habit for the most consumer along with the development of non-cash payment innovations. There has been an increase in the use (intensity and value) of digital money in recent years along with the pandemic in the effort of touch-less transactions. Consumer behavior with a demographic background, the age group born in 1997-2021, known as generation z is the digital native generation to be interesting because they will become a big market in the years ahead. The formulation of the research problem is that service quality, perceived convenience, perceived benefits, and promotions have a positive influence on the use of digital money. The purpose of this study is to find out how much interest and intensity in using digital wallets are among Generation Z and to find out the relationship between variables both internal and external to consumers in the use of digital wallets. research will be conducted using research methods. Primary data will be taken using an e-form survey on generation z respondents in several schools and campuses in the city of Bogor. The collected data will be processed and analyzed using the method of description, cross tabulation, and analytical approach with Technology Acceptance Model (TAM). the results of the study show support for the research hypothesis and also previous research related to the use of digital wallets. From the behavioral patterns of digital wallet users, they can provide recommendations on the digital wallet marketing strategy itself Keywords: Financial Technology, Payment Behavior, Digital Wallet, Generation Z, Technology Acceptance Model
Consumer Acceptance Perception of Citronella Oil Extraction as Bio Additive Innovation
The increase in the number of vehicles impacts increasing the use of fuel and the resulting pollution—the impacts the decreasing availability of energy so that it must be replaced with alternative renewable energies. The purpose of this study is to determine how much consumers accept citronella oil products,how comfortable consumers are using a mixture of citronella with biodiesel, and consumer perceptions about the benefits of using citronella oil as a bio-additive. This study used 36 samples of two-wheeled and four-wheeled vehicle drivers in the city of Bogor. The method used in this study uses Structural Equation Modeling (SEM). This study shows that respondents' motivation does not affect the interest in using citronella oil bio-additives; perceptions, attitudes, and respondents positively affect the interest in using citronella oil bio-additives. will reduce exhaust emissions is a strong impetus to use bio-additive citronella oil; knowledge of citronella oil bio-additive products is a strong impetus to use this product Keywords: citronella oil, bio-additive, consumer perception, alternative fuel
Community Based Rural Tourism Attraction Development at Wabula, Buton District, Southeast Sulawesi
Abstract Currently, the implementation of tourism in rural areas is increasingly widespread in Indonesia. Rural tourism is a form of alternatives tourism located in a rural area in which there is a certain attraction. Rural tourism attractions consist of natural resources, culture of rural communities, arts, achitecture, community lifestyles, also values that have been passed down from generation to generation. The main attraction of rural tourism owned by Wabula Village is natural attraction, culutural, and community activities. Rural tourism is a type of tourism that utilizes local resources in the form of culture and community activities. Therefore, the development of rural must be based on the values and culture that exist in the community, or in other words we need to implement community-based rural tourism development. In addition, participation and empowerment of local communities is also needed. So, they can be involved in the implementation and development of rural tourism activities Keywords: Attractions, Community, Rural Tourism
Measuring The Effectiveness of Social Media Advertisement (Instagram) on The Decision to Visit The Jungle Water Park Bogor During The Covid-19 Pandemic
Abstract The pandemic of Covid 19 has had a huge impact to tourism industry. For almost 2 years, tourist attraction especially for water park must be careful in managing visitors especially regarding the cleanliness, health, safety and environment sustainability. Jungle Water Park Bogor try to increase the visitation by making sure the safety of Jungle Water Park via their social media, especially in Instagram. The purpose of this study is to measure the effectiveness of advertising through Instagram social media on the decision to visit The Jungle Waterpark Bogor during the COVID-19 pandemic. The research method used in this study is a quantitative description approach using a simple linear regression analysis technique. The sampling technique used non-probability sampling with purposive sampling technique. Data was collected using a questionnaire that had been tested for validity and reliability. The purpose of data analysis in this study is to test the hypothesis that is carried out through collecting data from the field in order to predict and explain the effect of the independent variable (Advertising Effectiveness) to the dependent variable (The Decision to Visit). This study requires respondents who have visited The Jungle Waterpark Bogor during pandemic era. The samples studied were 100 respondents who have seen or followed Jungle Water Park Instagram during the covid-19 pandemic. Based on the results of the study, it can be concluded that the effectiveness of advertisement via Instagram during the Covid-19 pandemic on the decision to visit has a strong relationship for 76%, and has a significant effect for 54%. Hopefully, The Jungle Waterpark Bogor keep evaluating and improving the effectiveness of advertisement via Instagram, by displaying more up-to-date information regarding strict health protocols, especially during the COVID-19 pandemic, uploading interesting photos and more creative videos in order to create an impression and influence the level of trust of potential visitors. Keywords: Advertising Effectiveness, Instagram Social Media, The Decision to Visit, The Jungle Waterpark, Covid-19 Pandemic
The Effect of Tax Planning and Earnings Management on Firm Value with Managerial Ownership as a Moderator
Abstract Every company has a goal to maximize profits and increase company value. Many strategies are carried out by management so that the company gets maximum corporate value, one of which is financial decisions, such as doing tax planning in order to minimize the tax burden. Apart from tax planning, other management decisions that can affect firm value are earnings management. In terms of tax planning and earnings management, corporate governance must certainly play an important role in assessing how much corporate tax should be recognized in accordance with applicable laws and also in the presentation of corporate financial statements that reflect the real condition of the company. One of the corporate governance mechanisms is managerial ownership. This study aims to determine: (1) the effect of tax planning on firm value; (2) the effect of earnings management on firm value; (3) the effect of managerial ownership on firm value; (4) the effect of tax planning on firm value with managerial ownership as a moderator; and (5) the effect of earnings management on firm value with managerial ownership as a moderator. The population in this study is the food and beverage sub-sector companies listed on the IDX in 2014-2018. While the research sample was determined using purposive sampling method in order to obtain 12 companies or 60 data. The method of analysis in this study is the moderation regression analysis test. The results of this study indicate that partially tax planning and managerial ownership have a significant negative effect on firm value, while earnings management has no effect on firm value. Managerial ownership as a moderating variable of the relationship between tax planning and firm value has a positive effect, while managerial ownership as a moderating variable does not affect the relationship between earnings management and firm value. So it can be concluded that managerial ownership as a moderating variable strengthens in moderating tax planning on firm value. Keyword: tax planning, earnings management, managerial ownership, and firm value
The Relationship Between Service Quality and Price with Hotel Guest Decisions at Fave Hotel Padjajaran Bogor
Abstract The increasing number of hotels creates intense competition among fellow tourism industry players, especially hotel accommodations. Competition between hotels has become commonplace in an area or city, especially for cities that are tourist destinations and event activities. Bogor City is one of the cities that is a tourist destination both on weekdays, especially on holidays. It is important for hotel managers to understand the decision of hotel guests in determining the choice of the hotel they are staying in. Parameters of Service Quality and Price as independent variables are considered as parameters that should be studied because some literature shows that these two parameters are determinants. The analytical method used in this research is descriptive method, causal associative, data collection techniques obtained from primary data in the form of interviews, observations, and questionnaires, while secondary data obtained from literature study and document review. This study uses quantitative methods by distributing 100 questionnaires to consumers who have stayed overnight, which are then analyzed by linear regression, product moment correlation, and coefficient of determination with the help of SPSS 22. simultaneous overall by 85.7%. The output of the research becomes the basis for policy makers of Fave Hotel Pajajaran Bogor in determining future promotion policies. Keywords: Service Quality, Price, Hotel Guest Decisions
Development of Basic Organization and Human Resources for MSMEs in Bogor City
Abstract The company will always try to develop its business, one of which is by improving business processes. This is intended so that the company achieves optimal profit results from activities. In the process of business development, companies need organizational activities that are used to support the smooth operation of the company. Organizational management is an activity that supports the process of business operations. By forming an organization, the business can specialize in work according to the expertise of each member of the organization, so that the business that is run can run optimally. The main purpose of this mentoring activity is to provide insight and understanding to MSME actors in Bogor City about strategies to form organizations according to their business needs. So that with a good organization and according to operational needs, MSME actors can develop their business. The implementation of Community Service activities in the form of organizational management training for SMEs in Bogor City has been carried out well. Indicators of satisfaction with the training include: (1) 1. Positive response shown by participants during the activity, (2) The suitability of the material with the needs of the perpetrators of SMEs in the city of Bogor in knowledge of organizational management, (3) Participants understand the importance of the material presented because it relates to businesses managed by SMEs in Bogor City, (4) This community service activity can be used as a sharing of conceptual knowledge to implementation for presenters and participants. Keywords: Management, Organization, HR, MSME, community service
The Impact of the Covid-19 Pandemic on the MSMEs Performance in Bogor City
Abstract This study aims to (1) determine the impact of the COVID-19 pandemic on the performance of MSMEs in Bogor City, especially in their income or taurnover, (2) analyze the factors that affect the performance of MSMEs. Performance factors that are used as benchmarks are internal inclauding characteristics, personality, physical traits, interests and motivations, experience, age, gender, education and other individual factors. The next factor is a situational factor, among which are social and organizational factors. Descriptive analysis method is used in this research. Data was collected by means of written interviews through questionnaires to MSME Managers in Bogor City. Research results show that 81% of MSMEs are affected by the COVID-19 pandemic. Keywords: turnover; performance; umm, covid-19 pandemica
Analysis of Stakeholder Perspective on the Implementation of Public Participatory Audit in Indonesia
Abstract The purpose of this research is to observe and explore the perceptions of stakeholders regarding public participatory audit implementation in Indonesia, to give input for Supreme Audit Board of Republic of Indonesia, and to enhance accountability and transparency in Indonesia. Research methodology used in this study is mixed method sequential study with place and duration of study is in Jakarta, from Febr to Dec 2021. In the beginning step, document review designate the perceptions of stakeholders regarding public participatory audit implementation in Indonesia. In the following step, Focus Group Discussions (FGD) were conduct to observe and explore these perceptions in depth. The implication of this study are to give a basic foundation in form of a guideline to implement public participatory audit in Indonesia. Researcher try to formulate the study according to article by Ashton (1998). Keywords : accountability, stakeholder, public participatory audit, supreme audit institution, non-governmental organization
Analysis Of The Economic Impact Of Ultra Micro Finance Based On Economic Indicators And Business Beneficiaries
Abstract Leaving the poor to remain powerless, apart from violating the 1945 Constitution, also does not support efforts to create a just and prosperous society. Most Indonesians are at the bottom of the income structure. BPS data shows that the number of MSMEs reaches 99% of the total businesses in Indonesia. The remaining 1% is a large business operating commercially. Around 90% of Indonesian workers work in the MSME sector and 95% of them are involved in micro-enterprises. The government intervened by designing a new financing scheme, namely ultra micro financing (UMi) that is easily accessible to the poor without collateral at a relatively cheaper cost compared to similar financing programs with funding sources from the APBN or other sources coordinated by the Government Investment Center of the Ministry of Finance of the Republic of Indonesia. . This study aims to measure the impact of the financing program launched by the government, namely ultra micro financing for the community with the community's lifestyle variable as the intervening variable. The data analysis method used descriptive statistics. Although this method is a simple analytical tool, it is able to explain the data in more detail based on the objectives desired by the researcher. In addition, to determine the effect or economic impact of UMi financing, an estimate was made using the logit regression method. Logit regression (logistics) is an approach to make predictive models such as linear regression or commonly referred to as Ordinary Least Squares (OLS) regression. Keywords: Ultra Micro Financing, Impact Test, lifestyle, logit regression
Prediction Model of Student Graduation Using Decision Tree C4.5 and Weka
Abstract In this research, we build a model to predict graduation status of students in Kesatuan Institute of Business and Informatics using C4.5 decision tree algorithm. The prediction model is built using students’ GPA from semester 1 to semester 4, for students with admission year of 2013 to 2016. The prediction model obtained is a decision tree with 26 rules, with the attribute IPS_4 being the attribute that determines the graduation label of students. This prediction model yields an accuracy of 73%, a result that is not good enough. This result is probably due to unbalanced proportion of the data used. Further research should be conducted on this issue in order to obtain better result. Keywords: data mining, graduation prediction, C4.5 algorithm, Weka
The Green Marketing Management (GMM) become a Mediator for the Environmental Management System (EMS) and Pro-Environmental Behavior (PEB) in Realizing the Sustainable Industry Performance (SIP)
Abstract The growth in the number of tourist destinations encourages the number of tourists and other fields that support it. The increasing number of the hospitality industry in an area will have an impact on the environment, natural, social and economic. This study analyzes the influence of Green Marketing Management as a mediator of Environmental Management Systems and Pro-Environmental Behavior to achieve Sustainable Industry Performance in the hospitality industry. The study was conducted with 135 respondents with the position of manager or general manager. There are 17 hypotheses built based on indicators from 4 main parameters. The analysis uses Smart-PLS to see the relationship between the dimensions being tested. The results of this study are: Environmental Management System has a positive relationship to the Performance of Socially Sustainable Industries; Environmental Management System and Pro-Environmental Behavior have a positive relationship to the Green Marketing Mix; Green Marketing Mix has a positive relationship to the Performance of Sustainable Industries, including Environmental, Economic, and Social; Green Marketing Mix succeeded in being a mediator between Environmental Management System and Pro-Environmental Behavior for Economical Sustainable Industry Performance; Green Marketing Mix has succeeded in being a mediator between Pro-Environmental Behavior and Environmentally Sustainable Industry Performance; The Green Marketing Mix has succeeded in being a mediator between the Environmental Management System and Pro-Environmental Behavior for Socially Sustainable Industrial Performance. The results of this research can be utilized by policy makers in government and hoteliers. Keywords: Green Marketing Management, Environmental Management System, Pro-Environmental Behaviour, Sustainable Industry Performance
The Modeling Concept of the Sustainable Industry Performance for the Hospitality Industry Using the Pro-Environmental Behavior and Green Marketing Mix Indicators Approach
Abstract The increasing number of tourist destinations in the world causes an increase in the number of tourists and their supporting industries, such as the hotel industry. In some areas, the increase in the number of tourists and the number of hotels has a negative impact on the environment and socio-economic surroundings. The purpose of this research is to see the role of indicators of Pro-Environmental Behaviour and Green Marketing Mix in creating Sustainable Industrial Performance (SIP), especially for the hotel industry. Sustainable Industry Performance (SIP) is measured from three (3) factors, namely economy, natural environment, and socio-cultural. This research was carried out by conducting a literature review of the sources of papers that have been published in reputable scientific journals. More than 50 papers from reputable journals form the basis of this research. The results show that the Sustainable Industry Performance which consists of Economic, Environmental and Social is influenced by Pro-Environmental Behaviour and the application of Green Marketing Mix from the stakeholders of the hotel industry. The benefits of this research will be one model of the concept of green practice to create sustainable performance, namely the activity of creating and managing industries with sustainable business concepts, both sustainable from the economic side, sustainability from the natural environment, and sustainable for the social environment. Keywords: Sustainable Industry Performance, Pro-Environmental Behavior, Green Marketing Mix, Hospitality Industry
THE EFFECT OF CAPITAL ADEQUACY RATIO (CAR) AND NON PERFORMING LOAN (NPL) ON PROFITABILITY (ROA)
ABSTRACT The main activity of a bank is to collect funds and then channel them back to the public in the form of credit. The purpose of the bank in channeling these funds is to obtain revenue in the form of increased income if the funds are channeled properly through credit. The better the credit is distributed, the better it will be to have a good effect on profitability, namely increasing bank income. If the credit is substandard to default, on the contrary, it will reduce the bank’s profitability. As well as reserves to cover losses at the bank are increasing. The purpose of this study is to determine the extent to which the Capital Adequacy Ratio and Non Performing Loans affect bank profitability. This research was conducted using multiple linear regression analysis on book bank 4, namely, Bank BRI, Bank BCA, Bank BNI and Bank Mandiri for the 2010-2020 period. The results of research simultaneously Capital Adequacy Ratio (CAR) and Non Performing Loans (NPL) on Profitability (Return on Asset / ROA) show significant results because the significance value is 0.00 <0.05 and partially there is no significant influence between the Capital Adequacy Ratio ( CAR) on Profitability (ROA) with a significance value of 0.345> 0.05 and there is a significant negative effect between Non Performing Loans (NPL) on Profitability (ROA) with a significance of 0.00 <0.05. Keywords: Capital Adequacy Ratio, Non Performing Loans and Return on Assets.
THE EFFECT OF NON PERFORMING LOAN (NPL) AND LOAN TO DEPOSIT RATIO (LDR) ON RETURN ON ASSET (ROA)
ABSTRACT Banks are financial institutions whose main activity is to collect funds and channel these funds back in the form of credit. The amount of third party funds will make it easier for banks to distribute high credit. In addition to the main activity of the bank, there is the main objective of the bank in distributing these funds to obtain income in the form of loan interest from the proceeds of credit distribution. If the credit is channeled well, it will have a good effect on profitability. Conversely, if the credit is substandard to default, it will reduce bank profitability. The purpose of this study was to determine the extent to which Non Performing Loans and Loan to Deposit Ratio affect Return on Assets. This research was conducted using multiple linear regression analysis at state-owned banks, namely, Bank BTN, Bank BRI, Bank BNI and Bank Mandiri for the 2010-2020 period. The results of the research simultaneously show that Non Performing Loans (NPL) and Loan to Deposit Ratio (LDR) on Return on Assets (ROA) show significant results because the significance value is 0.00 <0.05 and also partially there is a significant negative effect between Non Performing Loan (NPL) to Return on Assets (ROA) with a significance of 0.00 <0.05 and there is a significant negative effect between Loan to Deposit Ratio (LDR) on Return on Assets (ROA) with a significance value of 0.00 <0.05. Keywords : Non Performing Loans, Loan to Deposit Ratio and Return on Asset.
Subsitusion Of Red Bean Flour In Mooncake Skin Making
Abstract The background of this research is to find out the use of red bean flour in making mooncake skins does not yet exist. and there is no known public acceptance of the manufacture of mooncake skin with red bean flour as an alternative to wheat flour. And the aim is to find out the ideal formulation in making mooncake skins with local food ingredients, namely red bean flour, to determine people's acceptance of red bean flour innovation products in making mooncake skins.The research method used is quantitative research, and distributes questionnaires to the panelists to conduct a preference test or organoleptic test on the taste, color, aroma and texture of the product. Processing of data from the results of the questionnaire was processed using descriptive statistics.The results obtained after conducting pre-experimental research the authors get the right results for research by providing questionnaires and product samples to expert panelists and consumer panelists. the formulation used is the P2 formulation using 85% red bean flour 15% wheat flour and the P3 formulation using 100% red bean flour. The conclusion of this study is that from the 2 formulations obtained and seen from the mean, median, mode, and standard deviation of the results of the organoleptic test questionnaire to expert panelists and consumer panelists, it can be concluded that the preferred formulation is both in terms of taste and taste. , aroma, color and texture are P3 formulations using 100% red bean flour with an average value of 3.5 for expert panelists and 3.32 for consumer panels. And making mooncake skins using red bean flour as a substitute for wheat flour which is the main ingredient in making mooncake skins can be liked and accepted by the public. Keyword : Mooncake, Typical Chinese Food, Red Bean Flour.
Resolution Toward Restorations of Carita Beach Tourism Area During The Period of Covid-19 Pandemic
The Covid-19 pandemic has caused a significant decrease in visiting tourist of Carita Beach. Regulations for outdoor activities ruled by the Government change frequently and are quite difficult to be implemented in tourist areas. The research aims to find out the problems faced during the Pandemic and to determine strategies to restore tourism activities in the Carita Beach tourist area. The research uses qualitative methods by looking at the phenomenon of tourism activity during the pandemic. Research respondents are policy practitioners and all parties in charge of this tourist area. The results of the study found that the problems of the Carita Beach tourist area during the pandemic were due to frequent changes in policies, the difficulty of tourism executors in following the changes of regulations, the lack of monitoring of tourism operations, the lack of availability of health facilities and the lack of socialization of tourism standards during the pandemic. The solutions for the recovery of tourism activities are carried out by implementing tourism standards in accordance with health protocols and the CHSE program, increasing human resources and providing tourism supporting facilities and infrastructure. Keywords: Pandemic, Carita Beach, Recovery Strategy
Design of Cataloging System for Users of Micro, Small, and Medium Enterprises (MSMEs) in Indonesia
Abstract Micro, small and medium enterprises (MSMEs) are one of the most important aspects of economic growth in Indonesia. Information technology that developed in the industrial era 4.0, has become one of the components that have an important impact on the growth and progress of MSMEs in Indonesia. Information technology has many positive impacts on the growth and progress of MSMEs in Indonesia. However, there are also negative impacts of information technology that are detrimental to MSMEs actors in Indonesia. The example of these detrimental activities such as illegal e–commerce, customer hijacking, predatory pricing, etc. Many MSMEs actor, who use information technology in Indonesia are negatively affected because there is no system to help directing Indonesian customers to choose and to make transaction with verified and valid MSMEs actors from Indonesia. Based on this case, regarding to existence problems that are detrimental to MSMEs actors, as well as to promote MSMEs in Indonesia and helping Indonesia's economic growth, it is necessary to conduct research to design a verified formal cataloging system for MSMEs users in Indonesia. This research is to design a cataloging system for MSMEs users in Indonesia using the modification of soft system methodology and hermeneutic. The intended design is result of implementation from soft system methodology stages one until four (extracting from MSMEs actors who are object of research), then it will be combined with the application of hermeneutic method to obtain a definition and a conceptual model of the cataloging system for MSMEs users. The results of this research are intended so MSMEs customers in Indonesia can be directed to choose and use the products or services of MSMEs actors in Indonesia that have been tracked and verified with a valid, formal and scientific fundamental. Keywords: cataloging, system, enterprise, soft system methodology, hermeneutic
Indonesian Muslim Women Tourist: Typology, Motivation, and Needs
Muslim women who travel continue to increase every year, whether solo traveling, with friends, or with family. As a Muslim, especially a woman, there are obligations that must be carried out when traveling. Muslim women must also be more careful when traveling because Islamophobia and discrimination against them still exist. A Muslim woman is obliged to perform worship 5 times a day, eat halal food, and maintain her appearance. Halal tourism is undoubtedly necessary to fulfill Muslim women's needs. This study aims to examine the typology, motivation, and needs of Indonesian Muslim women who travel. Indonesia is a vast country that is influenced by indigenous and foreign cultures, allowing for differences in typology, motivation, and needs between Indonesian Muslim women and Muslim women from other countries. A study published by Crescent Rating in 2019 has identified the following “key faith-based needs for Muslims travelers” including Halal food, prayer facilities, water-usage friendly washrooms, Ramadhan services, avoidance of non-Halal activities, recreational facilities, and services with privacy (gender segregation). This study also tries to answer whether the needs of Indonesian Muslim women tourists are in accordance with the study of Halal tourism by Cresent Rating. The method used in this study is a descriptive method with a quantitative approach. The data collection method used was convenience sampling to Indonesian Muslim Women tourists with various backgrounds with age at least 18 years old. This research is expected to help stakeholders to fulfill the needs of Indonesian female Muslim tourists. Keyword: Halal Tourism, Indonesian Muslim Women, Motivation, Needs, Tourist
The Effect Of Customer Perception And Service Quality On Customer Satisfaction At Klappertaart Huize Bogor
The background of this research is that there are many restaurants in Bogor as of now. This phenomenon pushed Klappertaart Huize to increase their service quality that will affect their eventual customer satisfaction. Besides service quality, there’s customer perception that also will affect the customer satisfaction. After a brief interview, it’s found that many customers send their complaints to Klappertaart Huize through internets. With customer perceptions that always change, research was conducted. The purpose of this research is to know how much customer perceptions and service quality’s influences could be to the customer satisfaction. To achieve said purpose, the writer did a thoroughly literature review, constructed a conceptual, then composed hypothesis. In the process, the writer distributed questionnaire to 50 customers for samples. After the data has been collected, they were analyzed using quantitative data analyzing. The analyses covered; validity, reliability, classic assumption, regression multiple, (t) and (f) tests, as well as Determination Coefficient (R 2 ). (t) test showed values for every variable: 3.698 (X1) and 6.516 (X2) with t tabel value 2.012. The result showed that customer perceptions and service quality are partially affecting customer satisfaction. (f) test showed that customer perceptions and service quality are simultaneously affecting customer satisfaction. The result of determination coefficient was 0.69. It explained that 69% of customer satisfaction is influenced by customer perceptions and service quality. Another 31% of it is explained by other variables that weren’t conducted by this research. Keywords: customer perception, service quality, customer satisfaction
Analysis of Audit Report Lag based on Profitability, Solvability and Company Size in mining companies listed on the Indonesia Stock Exchange for the 2014-2018 period
Abstract (Times New Roman 10pt) This study aims to examine and analyze the factors that affect audit report lag in mining companies listed on the Indonesia Stock Exchange for the period 2014 – 2018. The population in this study are all mining companies listed on the Indonesia Stock Exchange in 2015. The sample selection technique used purposive sampling. The sample used in this study were 15 mining companies with an observation period of 5 years so that the number of samples was 75 sample data. The analytical technique used is multiple linear regression analysis which is processed using SPSS version 16 software. The results of this study indicate that partially (1) profitability has a significant effect on audit report lag, (2) solvency has a significant effect on audit report lag, (3) size the company has a significant effect on audit report lag. Simultaneously shows that profitability, solvency, and firm size have a significant effect on audit report lag.
STRATEGIES OF IMPROVING THE PERFORMANCE AND COMPETITIVE ADVANTAGES OF SMEs IN TECHNOLOGY-BASED PACKAGING INNOVATION AND MARKETING TO STIMULATE THE DEVELOPMENT OF SMEs PRODUCTS IN BOGOR
Abstract One of the significant elements in efforts to encourage MSME to develop their performance is by manufacturing high quality products. In terms of products, product development and packaging innovation are essential. Moreover, marketing aspect is also necessary to be considered. Among the challenges faced by UMKM, one of them is focusing on marketing with the objective to expand their target market. This study aims to find out: 1) the mapping of culinary MSME profile in Bogor, 2) performance analysis and competitive strategies of culinary MSME in Bogor, 3) the strengths, weaknesses, opportunities, and threads of culinary MSME in Bogor, 4) the use of technology in product development and marketing of culinary MSME in Bogor, and 5) feasibility strategies and concept of mentoring model of culinary MSME in Bogor. Data are processed by using : 1) profile mapping of MSME in Bogor, 2) performance analysis and competitive strategies of culinary MSME in Bogor, 3) SWOT analysis , 4) the use of technology in product development and marketing of MSME in Bogor, and 5) feasibility strategies and concept of mentoring of MSME. The results of the study show that: 1) 11 per cent of the respondents are MSME established in 2020, 2) the performance of production process, production equipment, production control, building and facilities, market, quality standardization, business management, capital and promotion attributes are moderate, 3) MSME have the advantages to utilize the opportunities, 4) the use of social media in marketing MSME products, 5) it is necessary for the MSME to have better mentoring, particularly in production process, production facilities, packaging, and market target expansion - both local and foreign markets in the form of promotion mentoring and development. Keywords: strategies, smes, packaging innovation, marketing
How Customer Experience Affect Repurchase Intention: A Case Study at Café Warung Kopi Tepi Sungai Depok
Building customer experience is an important part of a marketing strategy because experience is the main stage to win customers' hearts. After they feel how the quality of products and services, customers will provide good information to other customers. The higher the customer experience, it will clearly affect consumer satisfaction and will directly affect the consumer's desire to revisit and buy the products sold. With a not-so-strategic location, Café Warung Kopi Tepi Sungai has several advantages. It has comfort and a quiet rural atmosphere that makes customers happy. With the experience provided in the form of the best service and providing a different atmosphere from existing cafes, consumers will feel happy, comfortable and make Café Warung Kopi Tepi Sungai is the main choice for repurchase. The purpose of this study is to determine the impact of customer experience on repurchase intention at Café Warung Kopi Tepi Sungai. The method of research used is quantitative methods in order to obtain more comprehensive, valid, reliable, and objective data. The sample consists of 101 customers who visited the café. The factor and regression analysis were used for the data analysis. The results of the study showed that customer experience significantly contributed to the repurchase intention (t = 8.356 > t table with a significance of 0.000 (ρ < 0.05). The customer experience at Café Warung Kopi Tepi Sungai has a dominant influence in influencing repurchase intention with the interior old design, unique style atmosphere, and customers are interested to revisit this Café. The author makes a suggestion, recommends paying more attention and developing the website to establish direct relationships with customers and needs to be improving its services, add new menus, and maintain the cleanliness of this Café. Then, Café Warung Kopi Tepi Sungai will become the customer's first choice.
Review Of The Knowledge Level And Ability Of Order Takers At The Royal Padjajaran Hotel Bogor – West Java
Housekeeping is one of the departments that provide services to guest, so an order taker is needed as a liaison between the Housekeeping Department and other department in the hotel and becomes a liaison with guest. Order taker must have knowledge of what is in the hotel, especially about the Housekeeping Department, ranging from room type, room facilities, room status, to what guest supplies are variable in hotel rooms. The order taker must also be able to make decisions in handling complaints from guests who are dissatisfied with services provided by the Housekeeping Department. The order taker officer must have good work quality because it can affect guest satisfaction and will have a direct impact on guest comfort.The purpose of this study was to find out about the knowledge and abilities of order takers at The Royal Padjajaran Hotel Bogor. The Research method used is descriptive analysis technique. Taking a sample of all 25 employees of the Housekeeping Department. Collecting data by observation, interviews and questionnaires using a Likert scale. The results show that: The level of knowledge of the order taker’s room information at The Royal Padjajaran Hotel Bogor has met the sufficient criteria, seen from the results of the questionnaire that the order taker’s knowledge is 43.33% and the level of decision making ability of order takers at The Royal Padjajaran Hotel Bogor which meets the sufficient criteria, seen from the results of questionnaire that the knowledge of order takers is 39.43%.
The Indonesian Tourists' Intention, Motivations, and Preferences in the Hotel Industry During the Covid-19 Pandemic
This study employs sequential design techniques to gain a better understanding of the intention, motivations, and preferences of Indonesian tourists when deciding on accomodation during the Covid-19 pandemic. Data was gathered through a review of some literatures, as well as online questionnaires and interviews. Respondents who met certain criteria, such as those who used hotel facilities during the pre-Covid-19 pandemic in Indonesia, were included in the research sample. Descriptive statistics and qualitative were used to analyze the data. According to the findings, even in the midst of the Covid-19 pandemic, 94 percent of respondents are still interested in using hotel facilities. Their primary motivation is to find a new environment in which to spend time with their families, followed by business assignments and the need for large spaces for special occasions such as weddings or exhibitions. The findings also reveal respondents' preferences for specific components of accommodation, particularly in the aspects of Product, Price, Place, Promotion, People, Physical Evidence, Process, and Partnership, or the marketing mix. However, in this Covid-19 pandemic situation, customers' primary concerns are cleanliness, health, safety, and environmental sustainability (CHSE). This article could contributes to hotel professionals reform marketing strategies based on customers motivation and preferences, as well as future research on maketing mix theory and consumer behaviour, particularly during a pandemic.
The Effect Of Electronic Word Of Mouth And Brand Image On The Decision To Use E-Commerce Shopee Services Case Study Of Shoppe Customers In Bogor City
In today's modern era, the internet is becoming more and more sophisticated and continues to grow. The rapid development of the internet has caused the internet as a medium of information that cannot be separated from people's lives today and Indonesia is one of the countries that has the largest internet growth after China and India. This growth tends to form online buying and selling transactions. The development of the internet has made e-commerce a best-selling place to buy and sell. Because, the goods or products come from the website itself and provide opportunities or places for other people to sell their products easily. The emergence of e-commerce creates very tough competition. Many e-commerce sites provide the best services, including ease of use of applications, quality and completeness of goods sold, varying price ranges, trusted e-commerce brand image, and so on. The purpose of this study was to analyze the effect of electronic word of mouth and brand image on the decision to use Shopee's e-commerce services (a case study of shoppe customers in the city of Bogor). The number of respondents is 110 respondents who are taken using Shopee. Processed with SPSS version 25, the results of the study are (1) Electronic Word Of Mouth has a partially significant positive effect of 3.993. (2) Brand Image has a positive and partially significant effect of 5,324. (3) The influence of Electronic Word Of Mouth and Brand Image together has a positive and significant effect simultaneously of 27,530 on the decision to use the service. So it can be concluded in this study that the variable Effect of Electronic Word Of Mouth and Brand Image plays a role or contributes to the decision to use the service with an R-Square value of 60.5% while the rest is explained by other variables.
Fraud Pentagon Analysis in Detecting Financial Statement Fraud (Study on State Owned Companies Listed on the Indonesia Stock Exchange in 2014-2019)
Financial reports contain quantitative information that have to qualify the qualitative characteristics, one of it is the qualitative characteristics of reliability including honest presentation, substance outperforming form, neutrality, completeness including relevance, and fair presentation. Given the urgency of using a financial report, the information presented by the company must be accurate and relevant without any crime in fraudulent financial reporting. However, many managers are motivated to improve company performance through financial reports so that the company's existence is maintained. Financial statement fraud committed by management is in the form of material misstatement of financial statements (both overstatement and understatement) of a financial or non-financial that is detrimental to investors, creditors, and other stakeholders. Fraud in financial reports tends to be difficult to detect and requires a long detection time. Therefore, detection is a very important concept in fraud investigation where the speed in detecting fraud as well as detection efforts can have a significant impact on the size of a fraud. This study use Crowe's Fraud Pentagon Theory, which is a fraud risk factor by Crowe in 2011, as a tool to be able to detect early financial statement fraud in a company. The purpose of this study is to analyze Crowe's Fraud Pentagon Theory which is proxied by 8 independent variables, there are financial stability (ACHANGE), external pressure (ROA), financial target (Leverage), nature of industry (RECEIVABLE), effective monitoring (BDOUT), rationalization (TATA), competence / capability (DCHANGE), and arrogance (frequent number of CEO’s photos that displayed in the annual report) on the detection of financial statement fraud which is proxied by earning management and measured using discretionary accruals (DAit) at listed State Owned Companies (BUMN) on the Indonesia Stock Exchange 2014-2019.The research method used is a quantitative method with hypothesis testing based on multiple linear regression analysis. The unit of analysis in this study was 96 units of analysis using 16 samples of BUMN that had been selected according to predetermined criteria during the study period. This study uses two data collection methods, which is literature study, documentary study and browsing via the internet. The simultaneous test results show that financial stability represents pressure perspective, external pressure represents pressure perspective, financial target represents pressure perspective, nature of industry represents opportunity perspective, effective monitoring represents opportunity perspective, rationalization, competence/capability, and arrogance have a simultaneous effect on the detection of financial statement fraud. The results of the partial test show that the financial stability variable representing the pressure perspective, the external pressure variable representing the pressure perspective, the nature of industry variable representing the opportunity perspective, and the rationalization variable have an effect on the detection of financial statement fraud. Meanwhile, the financial target variable representing the pressure perspective, the effective monitoring variable representing the opportunity perspective, the competence/capability variable, and the arrogance variable didn’t have an effect on the detection of financial statement fraud. So, this research can only prove the fraud triangle theory by Cressey in 1953.
Development of Bandros Cake Product Formulation Made from Oatmeal Flour as a Healthy Snack
The background of this research is that the use of oatmeal in indonesia is currently still limited because the price of oatmeal is relatively more expensive. For this reason, food diversification of oatmeal needs to be increased which can be used as a source of nutrition in food products. One effort that can be done is to make bandros cakes made from oatmeal flour as a healthy snack. Purpose of your study this type of experimental research aims (1) to determine the quality of bandros cake made from oatmeal flour substitution technique, with oatmeal flour content of 0%, 25%, 50% and 100% in terms of color, aroma, texture and taste aspects. Describe the research methods this study uses a questionnaire method with a preference test from the panelists, then the writer looks for information on a good formulation to be applied to the bandros cake before being tested on the panelists. Subsequently analyzed using quantitative descriptive techniques. Results or outcomes of the work the results showed (1) the quality of bandros cake made from oatmeal flour in product a (100% rice flour) had an average value of 118.75 which was included in the liking category, then in product b (75% rice flour and 25% oatmeal flour) has an average value of 104 which is included in the like category, in product c (50% rice flour and 50% oatmeal) has an average value of 109.75 which is included in the like category and in product d (100% oatmeal flour) has an average an average value of 108 which is included in the like category. Based on the results of this study, it can be concluded that the value of cake bandros made from oatmeal flour in product a (100% rice flour) is superior and preferable.
Development of Bird Ecotourism into Tourism Destinations Based on the Important Bird Areas (IBAs) in Gunung Gede Pangrango National Park, West Java Province
The Bird ecotourism has potential and plays an important role in ensuring the sustainability of bird species diversity. The existence of certain types of birds is a potential attraction for avitourists to come to visit and observe birds in their natural habitat. Tourism destination such as Gunung Gede Pangrango National Park which is also part of Important Bird Areas where the existence of rare bird species will be very important, for that the preservation of the area must be maintained. The purpose of the study is to identify the biodiversity, namely species of plants and birds species in Gunung Gede Pangrango National Park. This is to ensure the level of diversity and species sustainability and as a guarantee of sustainability in the future. This research was conducted for 3 months in the National Park of Gunung Gede Pangrango areas and used qualitative method by conducting-depth interviews with the tourists and managers of the National Park regarding biodiversity. The result of the study show that tourists have a high level of preference for participating in bird ecotourism activities and the community around the area agree with bird ecotourism activities which also have a lot of positive impacts on them such as being able to make the relationship between the community around the National Park area and area managers well maintained.
The Effect Of Taxes, Bonus Mechanism, And Debt Covenant On Transfer Pricing Decisions
The phenomenon of globalization is shown by increasingly rapid technological advances, companies are encouraged to expand and become multinational companies in order to get more profit potential. As a result, special relationships and transactions are created between the company and related parties, both local and foreign. As for the problems arising from differences in regulations, economic conditions, and international market conditions that are not fixed for multinational companies. Transfer pricing is one of the company's choices to get prices that do not change (internally) or even help transmit financial data and evaluate division/branch performance. However, there is a possibility that transfer pricing is misused as tax minimization in order to obtain optimal profits or benefits for several stakeholders. Therefore, it is estimated that several factors can trigger companies in deciding the application of transfer pricing practices, for example, taxes, bonus mechanisms and debt covenants in this study. This research was conducted because there were gaps or research areas (research gabs) from previous studies. The purpose of this study was to determine the effect of taxes, bonus mechanisms, and debt agreements on the company's transfer pricing decisions. The research sample was selected using a purposive sampling method for all manufacturing sector companies listed on the Indonesia Stock Exchange for the 2016 – 2019 period. The number of sample companies that match the research criteria are 42 companies or 168 units of observation. The hypothesis testing method of this study was logistic regression analysis with the help of the SPSS version 23 application program. The results showed that the tax variable had no significant effect on transfer pricing decisions. Meanwhile, the bonus mechanism and debt covenant variables have a positive and significant impact on transfer pricing decisions. The size of the tax variable, bonus mechanism variable, and debt agreement in explaining transfer pricing research is 15.7%, while the remaining 84.3% is from other variables or factors outside the research model.
Analysis Of The Influence Of Financial Ratio On Stock Prices In Banking Listed On The Indonesia Stock Exchange
The purpose of this study is to test, analyze how big the effect of financial ratios on stock prices in banks listed on the Indonesia Stock Exchange, how the influence of Return On Assets (ROA), Debt Equity Ratio (DER), Price Book Value (PBV) and Net Profit Margin (NPM) against stock prices. This research method uses a descriptive method, which is a method to describe and analyze research results but is not used to make broader conclusions. The population of this study are manufacturing companies listed on the Indonesia Stock Exchange (IDX) with the banking sector. The sample was determined using purposive sampling method. The analytical method used in this research is multiple regression with SPSS version 25 program, hypothesis testing is done using multiple linear regression method. The result of this research is partially PBV has a positive effect on stock prices with a significance value of 0.000, while ROA does not have a positive effect on stock prices with a significance value of 0.272. DER has no effect on stock prices with a significance value of 0.936 and NPM has no effect on stock prices with a significance value of 0.518. Simultaneously ROA, DER, PBV and NPM affect stock prices in banks listed on the Indonesia Stock Exchange. The limitations of this study are the limitations of the data processed and the limitations of the variables used. This research is expected to provide benefits for the community, one of which is for investors or investors as a factor of consideration in investing in the company's capital.
The Effect Of Temporary Differences, Permanent Differences, Company Size, And Operational Cash Flows On Profit Growth
The purpose of this research was to determine the effect of temporary differences, permanent differences, firm size and operating cash flow on profit growth in manufacturing companies listed on the Indonesia Stock Exchange in 2016-2019. The population in this study amounted to 164 manufacturing companies, based on the results of sample selection using purposive sampling method, the sample used in this study was 40 companies. The data of this study were analyzed by multiple regression analysis using the SPSS version 23 application. The partial results show that temporary differences have no significant effect on profit growth, while permanent differences, firm size and operating cash flow have a significant effect on profit growth. The results of the study simultaneously show that temporary differences, permanent differences, firm size and operating cash flow simultaneously have an effect on profit growth.
Implementation of Media Social to Promote The MSMEs Products in Bogor City
As technology advances, trends in the business world are becoming more varied. One of them is the digital marketing trend. Digital marketing is a marketing activity or promotion of a brand or product using digital media or the internet. The purpose of digital marketing is to attract consumers and potential customers quickly. As we know, the acceptance of technology and the internet in society is very broad, so it is not surprising that digital marketing activities are the main choice for companies. As a result, companies compete with each other to create interesting content to display in their marketing in cyberspace. Social media has become a part of people's daily lives, along with the increase in ownership of mobile phones or other devices. This phenomenon is an opportunity for MSMEs to increase sales by using social media as a means to increase sales of both products and services. This mentoring activity aims to provide understanding and mastery in information technology, especially social media marketing. In this digital era (Industry 4.0) businesses must keep up with the times in order to survive. The rapid growth of internet and telephone users is a potential for the national digital economy. This is an opportunity and a challenge for the business world to compete and gain market share in each segment. Market share is one of the business strategies that must be carried out by every business because market share can also be used as a benchmark in determining business success in controlling the market. An ineffective business strategy will bring losses to business people. This is a big challenge for MSME actors who only sell products from physical stores. The impact of the industrial revolution 4.0 will certainly greatly affect MSME actors who are not yet technologically literate. MSMEs that still sell manually will certainly be crushed by the existence of e-commerce which actively attracts customers to shop online, especially during the current pandemic. Assistance in the use of Social Media for MSMEs equips training participants to have the ability to use Social Media Marketing optimally so that they can market products and services more broadly, which in turn will increase turnover in sales.
Analysis of Farmer Entrepreneurial Activities
Performance of Farm in Bojongpicung Cianjur was affected by land area, types of seeds and the availability of workers, apart from farmers' tenacity in the program. Tenacity is a behavioral entrepreneur trait, which is influenced by business and individual farmers' characteristics, as well as the external environment. Entrepreneurial behavior depends on the farming business performance for the program to run and be successfully implemented. productivity can be increased by improving agricultural human resources quality. Descriptive statistical analysis for entrepreneurial activities was measured using the Entrepreneurial Behavior Index. The results of this research are the majority of Rice Farming Entrepreneurial Activities in Bojongpicung Subdistrict are in a low category. Keywords: rice farming, entrepreneurial, economic of entrepreneurship, agriculture
Web-Based Herbal Plant Dictionary For Generation Z Students Learning Media
Abstract Generation Z is a generation that lives in the era of technology. The improvement of digital literacy for Generation Z needs to be done so that they use the internet wisely, responsibly and safely. Web-based electronic learning media is one of the learning media in the era of technology that provides easy learning. Knowledge of Nusantara herbs and spices that need to be known by the public, especially the younger generation as the preservation of the nation's culture. From the various factors that exist, this study aims to develop a dictionary application of herbal plants and Madura herbal as a learning media for Generation Z, especially students of Pharmacy Vocational School in the era of technology. This research is a Research and Development research through the Rapid Application Development (RAD) method approach. The stages of the RAD research method are analysis of requirements; application design : database desaign, font-end design, back-end design; product development and implementation to users. The features of the product are the identity of herbal plants and are useful as traditional medicines that are commonly used by the Madurese community with a search system using an elastic search. The results of this study obtained web design validation test results of 91%, 100% functional test and 80% individual group user test, small group trial 83.67% and large group trial 86%. So it can be said that the webbased dictionary application about herbal plants can be used by students as a very feasible learning media. Keywords: web, dictionary, learning media, herbal plants, elastic search
Prediction System For QoS Level of Network Infrastructure Using Naive Bayes Classifier
Abstract The implementation of the Internet of Vehicle (IoV) demands the reliability of the network infrastructure because it involves the safety and security of motorists. The rapid development of IoV is sometimes not matched by the development of the quality and availability of network infrastructure. Coverage area constraints, geographical conditions and business are some of the things that hinder the scale-up of network infrastructure. A concept is needed to ensure that the path to be traversed by IoV-based vehicles has a minimum QoS level. In the IT field there is the concept of prediction by utilizing Data Mining technology. The prediction concept is built based on existing historical data and uses data mining algorithms. This predictive capability will provide information to users whether to use IoV services during the trip or not, referring to the QoS prediction results. The algorithm used is tested with data sets obtained from the results of mapping and tracking in certain areas as samples. The system is able to provide predictions with fairly good accuracy. Testing the prediction results is carried out by several methods. Keywords: Internet of Vehicle, Machine Learning, Prediction , Quality of Service (QoS)
Development of Social Entrepreneurs As The Main Driver To Improve The Quality Of Life To Alleviate And Women's Independence
Building a social enterprise or social entrepreneurship is now increasingly becoming a trend among the world community, including Indonesia. In several other countries, entrepreneurship is also continuously encouraged to overcome the problem of poverty, especially in rural areas, by utilizing local potential as a basis. The ability of social entrepreneurship opens the participation of many people by itself to solve various social problems such as unemployment, malnutrition, etc. Community members also become productive and have better expectations about their future. Social entrepreneurship includes more than just economic activity, which has been a ray of hope for communities that need help from more fortunate groups. In running their social businesses, these social entrepreneurs usually find sustainable solutions to the problems they focus on. Social entrepreneurship can also build strong relationships between individuals in a network in the context of social and economic relations. Social entrepreneurs create meaningful bonds in advance to facilitate them in doing business. With this, emotional support can emerge from each other and have a significant impact, not only for groups of people in need but also for fellow entrepreneurs. Social entrepreneurship is an effort built to overcome the problems that exist in a community group, such as economic problems, public health, education, environment, sanitation, and so on. By constantly innovating and experimenting with the latest technology, social enterprises are continually trying to fill the gaps in the lives around them. Not only that, businesses that are run for the good of the community will increase confidence in local identities and help develop local community confidence in their ability to be financially independent for women, to be more independent and earn income to improve the welfare of their families. Keyword : Social entrepreneurship,innovation,social problem
Entrepreneurship Training Through Rosella Products Innovations
Currently, economic development and community competence are the focus of attention of all elements of society in Indonesia. One way to develop the community's economy is to develop existing creativity and innovation by holding entrepreneurship training in managing a plant that has good prospects in terms of financial and profit, namely a plant named "Rosella Flower". Rosella flower (Hibiscus sabdariffa L.) is one of the natural ingredients that is useful for disease prevention. Rosella flower petal extract contains the flavonoid compound gossypetin which can be an antioxidant. Rosella flower petals have a high phenol content. Currently, consumers always want products that are practical, effective, and efficient. Some processed products from rosella include tea, syrup and jam. The general purpose of this activity is to provide training on how business actors innovate through the Rosella plant to develop their business well and be able to contribute to the economy. This activity was carried out in July 2021 in collaboration with Bogor Regency SMEs Keyword : Rosella, Innovation
PATH ANALYSIS COMPARATIVE STUDY USING SPSS AND LISREL
This research is motivated by the desire to prove several statistical software in data processing and analysis, especially those using path analysis. The software used is SPSS and Lisrel. Whether SPSS can be used to perform path analysis and whether the results of SPSS analysis are similar to the results of the analysis using Lisrel. The analysis process in this study uses path analysis using two statistical software and the results are compared to see the similarities and differences in the process and analysis results. The results showed that in general there was no difference in the results of the analysis produced by the two software. But in the process there are differences especially in Steps and views. So it is recommended for users who want to choose statistical software, what needs to be considered is the software specification and mastery in its use as well as the desired results Keywords: Comparison of SPSS Lisrel Path Analysis
Relationship Between Patient's Trust Towards The Visit Level Of The Outpatient Clinic During The Covid-19 Pandemic At Melania Bogor Hospital
WHO's decision regarding the COVID-19 pandemic in March 2020 had many impacts on the pattern of human life. Human behavior in consumption, including in undergoing health care and treatment, has shifted and changed. The hospital as a place to handle Covid 19 patients gives a sense of worry to most outpatients, to check their health according to the schedule of visits or their health needs. Hospitals in providing outpatient services have made several efforts aimed at maintaining patient confidence that the spread of Covid 19 in hospitals can be more controlled. This study aims to determine how much influence the patient's level of confidence in the Covid-19 pandemic situation has on outpatient behavior. Several aspects of concern in this study are: health protocols in hospitals, efforts made by hospitals to control the spread of covid 19, and the general condition of the level of spread of Covid 19 in the city where the hospital is located. The research method used a survey method, non-probability sampling to 104 outpatient respondents at Melania Hospital, Bogor, recorded in the previous year (2019). The analysis of this study uses Structural Equation Modeling to analyze the factors that influence the patient's level of confidence. In addition, the results of the questionnaire were also analyzed by description and cross tabulation on aspects of respondent biodata and outpatient behavior. In general, all (10) variables studied have a positive influence on the respondent's level of confidence. Furthermore, the variables can be analyzed in order from the highest to the lowest. Based on this analysis, this study provides recommendations in the form of a marketing mix strategy for hospital management in carrying out outpatient services related to the Covid-19 Pandemic situation. Keywords: patient trust, outpatient patient behaviour, SEM, marketing mix strategy
The Role of Brand Reliability and Brand Intention in Mediating the Functional Relationship Between Customer Satisfaction and Brand Loyalty
This study aims to fill the research gap on the role of brand reliability and brand intention in mediating the effect of overall customer satisfaction on brand loyalty. The context of the research is on bottled drinking water (AMDK) customers who already know the brand name and have consumed products from the bottled drinking water brand name. The sampling technique used a non-probability sampling approach, namely purposive sampling. The sample size is 120 respondents by following the general rules of factor analysis. The results of the study revealed that brand reliability and brand intention have an important role in mediating the effect of overall customer satisfaction on brand loyalty. Keywords: customer satisfaction, brand loyalty, brand reliability, brand intention.
Study Of Ecotourism And Local Wisdom In Situgede Area
SituGEde is a valuable environmental asset for soil and water ecosystems in the city of Bogor and its surroundings. The productive use of this area can be done through ecotourism. The concept of back to nature is a contemporary lifestyle that is increasingly popular, especially after the COVID-19 pandemic. In order for the function of ecotourism to be carried out in a sustainable manner, collaboration between concepts and stakeholders is a priority. Keywords: ecotourism, local wisdom
Impact Of The Covid-19 Pandemic On MSME Business Sustainability Case Study: Bogor City
The COVID-19 pandemic has caused economic changes in a number of countries, Indonesia is one of them. One of the things affected by the pandemic is MSMEs. This study will discuss the factors that affect income in the era of the covid-19 pandemic. Based on the results of the study, the results obtained are as follows. Profile of MSMEs in Bogor City is as follows: As many as 66 percent of the respondents are women. The average age of respondents is above 33-37 years and more than 37 years. The education level of the respondents is mostly SMA/SMK with a percentage of 70 percent. The majority of respondents' business types are other as many as 47 respondents, in which most of them are businesses in the food sector. Most of the respondents' monthly turnover is less than Rp. 25,000,000 and only 19 percent of the respondents have a turnover of 25,000,001 – 208,000,000. Based on the results of multiple regression analysis, it can be seen that there is one significant variable, namely the gender variable. It can be seen that based on the results of statistical analysis that the effect of gender will have an effect on business turnover. According to the results of the analysis, it can be seen that the female gender will have a larger business turnover.
The Effect of Brand Image On The Purchasing Decision of Xiaomi Smartphone
Brand Image is part of a brand that can be recognized but cannot be spoken, such as a symbol, special lettering or color design, or the customer's perception of a product or service represented by the brand. It can also be said that brand image is a concept created by consumers for subjective reasons and personal emotions. Purchasing decision is an integration process that combines knowledge to evaluate two or more alternative behaviors and choose one of them.. This research is a Korean research using a survey method with a questionnaire instrument containing statement items to obtain data on brand image and data on purchasing decision making. The population in this study was IBIK students. The sample in this study was 100 IBIK students. The value of the validity of the instrument is 0.874 and the reliability is 0.957. The data analysis technique uses the F test at a significant level of 5%. And the results obtained from the research that brand image has an influence on purchasing decisions, this is indicated by the t count of 13,563 which is received greater than t table of 2,021 and is supported by a significance value of 0.000 which is smaller than 0.05. Keywords: brand image, purchase decision, smartphone
Analysis and Development of Market Place Application System for Web-Based SMEs
During the current pandemic, buying and selling transactions for the products offered are difficult to carry out due to restrictions on social interaction between humans, which makes it difficult for SMEs to sell their products. The development of information technology, especially the internet, can certainly be used as a medium to overcome these problems. The existence of a website-based information system is expected to help marketing, especially in delivering detailed product and price information to consumers. Seeing such conditions, it is necessary to have a communicative web-based information system which is of course expected to be able to solve problems, especially the delivery of information on superior MSME products in the city of Bogor. Keywords: Internet, SMEs, Information Systems.
Descriptive Analysis of Vocational Program Students’ Perception About Service Quality of Marketing Unit in IBI Kesatuan
As technology advances, trends in the business world are becoming more varied. One of them is the digital marketing trend. Digital marketing is a marketing activity or promotion of a brand or product using digital media or the internet. The purpose of digital marketing is to attract consumers and potential customers quickly. As we know it, development of the times in order to survive. The rapid growth of internet and telephone users is a potential for the national digital economy. This is an opportunity and a challenge for the business world to compete and gain market share in each segment. Market share is one of the business strategies that must be carried out by every business because market share can also be used as a benchmark in determining business success in controlling the market. An ineffective business strategy will bring losses to business people This is a big challenge for MSME actors who only sell products from physical stores. The impact of the industrial revolution 4.0 will certainly greatly affect MSME actors who are not yet technologically literate. MSMEs that still sell manually will certainly be crushed by the existence of e-commerce which actively attracts customers to shop online, especially during the current pandemic. Assistance in the use of Social Media for MSMEs equips training participants to have the ability to use Social Media Marketing optimally so that they can market products and services more broadly, which in turn will increase turnover in sales. Keywords: information technology, social media, marketing, msme
The Effect Of ISO 9001:2015 Implementation In Higher Education On Quality And Image In Companies Perspective
The purpose of this study is to examine and examine the general views of respondents towards ISO 9001:2015 which is represented by a view of the indicators contained in the quality principle which is the basic reference of ISO 9001:2015. Find and analyze the correlation between the implementation of ISO 9001 with the image of a university in the eyes of the company which includes X1, X2, X3, X4, X5, X6, X7 and Y (University Image) and provide conclusions about the views and images of respondents towards campus/ universities that have implemented ISO 9001. This study uses primary data through a survey of 96 respondents from people who hold positions in the company, especially at the Manager level and above. The collected data is processed and analyzed using SPSS version 20 software. From the results of the study it is concluded that X1 (Customer Approach) cannot affect Y (University Image in the eyes of the company). X2 (Leadership) can affect Y (University image in the eyes of the company). X3 (Engagement of People) cannot affect Y (University Image in the eyes of the company). X4 (Process Approach) cannot affect Y (University Image in the eyes of the company). X5 (Improvement) cannot affect Y (University Image in the eyes of the company). X6 (Evidence base Decision Making) cannot affect Y (University Image in the eyes of the company). X7 (Relationship Management) cannot affect Y (University Image in the eyes of the company). Overall, Variable X (7 ISO 9001 Quality Principles) simultaneously has a significant effect on variable Y (University Image) by 31.7%. Keywords: ISO 9001,Customer Approach,Leadership,Engagement of people,Process Approach, Improvement, Evidence Base Decsision Making, Relationship Management, Citra Perguruan Tinggi.
The Effect of GRDP Growth, Per Capita GRDP, Population on School Expectation Rates in West Java Province (2012-2019 Period)
Economic growth is closely related to the increase in the production of goods and services as measured by Gross Domestic Product (GDP) at the national level and Gross Regional Domestic Product (GDP) at the regional level. Basically GRDP is the amount of added value (Value Added) generated by all business units in a certain area, constant price GRDP is the closest benchmark in calculating economic growth, because constant price GRDP is the development of real production of a region without including the element of inflation. GRDP acts as a measure of the level of gross income in a province. GRDP affects the economy by redistributing gross income and wealth and increasing the level of output. Other factors in the development and economic growth of a country are also inseparable from the development of education, per capita GRDP and population problems which are not only directed at population control efforts but also focused on improving the quality of human resources. In the context of human resource development, the greater the number of people with low quality, the heavier the burden that must be carried in improving the quality of human capital. Therefore, it is important to conduct research to find out how the influence of GRDP growth, GRDP per capita and total population on the expected number of years of schooling in West Java Province. This study aims to determine the effect of the growth of GRDP, GRDP Per Capita and Total Population on the number of Expectancy Years of Schooling in West Java Province. The data used in this study is Panel Data from 2012 to 2019. The analytical tool used is panel data with the help of SPSS which is analyzed using the Common Effect Model (Regression and Correlation Analysis Approach). The results of this study indicate that the growth of GRDP, GRDP per capita and total population has a positive and significant effect on the Expected Length of Schooling in West Java Province. Keywords: Economic Growth, GRDP, Population, West Java, Expected Years of Schooling
Analysis of the Effect of Capital Structure, Growth and Firm Size on Profitability
The purpose of this research is to analyze and explain the Effect of Capital Structural, Growth, and Firm Size on Corporate Profitability of mining company that listed in Indonesia Stock Exchange during 2007-2016. The population used is mining companies listed on the Indonesian Stock Exchange (BEI) during the period 2007-2016. The variable used in this research is Capital Struktural, Growth, and Firm Size on Corporate Profitability. Data collection method used is purposive sampling method, the sampling technique or data source with consideration certain criteria, which resulted in a population of 3 companies with a total sample of 30 samples during the ten years of observation. And the statistical method used is multiple linear regression and performed classical-assumption-first. The result showed that simultaneous variable Capital Structural, Growth, and Firm Size , significant effect on the Corporate Profitability in the mining companies listed on the Indonesia Stock Exchange. Keywords: Capital Struktural, Growth, Firm Size, and Profitability.
The Effectiveness of PMK No. 09 of 2021 Concerning Tax Incentives During the Covid-19 Pandemic In Efforts for Economic Stability at KPP Pratama Ciawi Bogor
The emergence of the COVID-19 pandemic has hampered the performance of every sector in Indonesia. Many sectors are affected, not only the health, education and tourism sectors. The sector most affected is the economic sector. Seeing this incident, there are many ways and efforts made by the government to overcome this, one of which is the tax incentive policy. The tax incentives issued by the government aim to maintain economic stability and to save the national economy. The policy issued by the government is the Regulation of the Minister of Finance through PMK No. 23 of 2020 and has been revised four times until the final regulation, namely PMK No. 09/PMK.03/2021. The facilities provided in this policy are Article 21 PPh Tax Incentives, Article 22 PPh Tax Incentives, MSME Final PPh Tax Incentives, Accelerated VAT Restitution, Article 25 Income Tax Reductions and Construction Services Final PPh Incentives. The purpose of this study was to determine the effectiveness of the use of government policies on tax incentives by MSME actors registered at the KPP Pratama Ciawi, to find out the number of MSME taxpayers who used the MSME Final Income Tax incentive, to find out the value of the MSME Final PPh Turnover incentive that had been utilized by the taxpayer. MSME tax, knowing MSME taxpayers who do not take advantage of the MSME Final Income Tax incentive, knowing the MSME Final PPh value paid by MSME taxpayers who do not take advantage of the MSME Final PPh Turnover incentive, and knowing the business conditions of MSMEs after utilizing the MSME Final Turnover PPh incentive. The method used in this research is a qualitative method with a descriptive approach. The results of this study indicate that the provision of tax incentives by the government is not very effective in helping to maintain business stability for MSME taxpayers registered at KPP Pratama Ciawi, due to the declining turnover of MSME taxpayers and even business closures for MSME taxpayers causing disruption of stability. business carried out. The lack of responsiveness and knowledge of taxpayers to tax incentives is one of the causes of the small number of MSME taxpayers who take advantage of the MSME Final Turnover PPh tax incentives. Keywords: Tax Incentives, MSMEs, Covid-19 Pandemic, Final Income Tax Turnover
Financial Performance Analysis of Banks’ Profitability During Covid 19 Pandemic
The purpose of this study is to analyze the effect of CAR, LDR, NPL, NIM and BOPO, on the ROA of book 4 commercial banks during the Covid 19 pandemic. This study uses the Panel Data Regression Model as a tool to test data from commercial banks book 4 during the Covid 19 pandemic. The banks that will be used are banks that are included in book 4 which are well known in Indonesia and also the selected banks have large total assets. The results of the estimation of research on ROA of commercial banks book 4 during the Covid 19 pandemic showed that CAR, NPL, and BOPO, had a significant influence while the LDR and NIM variables did not have a significant effect. Simultaneously, ROA, CAR, LDR, NPL, NIM and BOPO have a significant effect on ROA. Keywords: variables CAR, LDR, NPL, NIM, BOPO, ROA, Model Data Panel
Management Of Covid-19 Until The Recovery Phase And Its Impact For Indonesian Economic Growth
The Covid-19 pandemic is currently entering its 2nd year, in which countries in the world, including Indonesia are facing considerable health and economic pressures. The government has put a lot of effort into dealing with this pandemic. The objectives of this study are (1) to analyze the handling management of Covid-19 pandemic in Indonesia, (2) to analyze the effect of Covid-19 pandemic and the government's handling to Indonesia's economic growth, and (3) to analyze Indonesia's readiness to enter the recovery phase. Handling management of Covid-19 in Indonesia has been successful, which includes 3 things: quick government response, bold policy choices between economic vs health considerations, namely "living peacefully with Covid-19" and stimulus policies. Statistical testing shows that the Covid-19 pandemic has a negative and significant impact on Indonesia's economic growth, and handling management of Covid-19 has a positive and significant impact on Indonesia's economic growth. Daily cases have decreased and the reproduction rate (R0) is less than 1, as well as a vaccination program that is being implemented properly to establish herd immunity, Indonesia is ready to enter the recovery phase in 2021, and the IMF predicts economic growth will reach 4.8%. Keywords: Covid-19 pandemic, recovery phase, handling management, economic growth
The Impact of the Covid-19 Pandemic on the Performance of SMEs
This study aims to find out the impact of the covid-19 pandemic on the performance of MSMEs-IKM Bogor City, to what extent this impact affects their activities or performance that we see in their turnover. Performance factors that are the benchmarks are internal including characteristics, personality, physical traits, interests and motivations, experience, age, gender, education and other individual factors. The next factor is the situational factor between social and organizational factors, in its activities and descriptive analysis methods using quantitative approaches. Descriptive analysis is an analysis that is not in the form of numbers, but in the form of a series of information obtained and then dug deeper than the results of the research obtained. Therefore I as a writer must know how the circumstances, situations, and conditions that exist in the business actors of MSMEs-IKM Bogor City as well as what internal factors and external factors affect their performance. The data collection technique carried out by the author is to conduct questionnaire deployment through Gform against MSME-IKM business actors built by IBI Kesatuan. In addition, to support the validity of this research, additional supporting data from previous research and also other sources related to this research are needed. Data obtained from questionnaires is then analyzed with a performance factor approach by juxtaposing the income or turnover of MSME-IKM business actors before the pandemic and after the pandemic and what is done by them in their business activities. Keywords: turnover; performance; Internal and situational
The Effect of Sales and Accounts Receivable Turnover on Operating Profit at PT. Enseval Putera Megatrading Tbk Period 2016-2020
Profit is an indicator that can be used to measure the company's operational performance. Information about profit has a very important role for parties with an interest in a company such as making decisions on the provision of compensation, bonuses, or determining the amount of taxation. To maximize profits, companies must produce products by increasing sales volume so that sales revenue will eventually be obtained. This study aims to examine the sales and perputran receivables at the company PT. Enseval Putera Megtrading, Tbk 2016 -2020. This study uses secondary data from the company's annual report which can be accessed through the Indonesia Stock Exchange website (www.idx.co.id) or the respective company websites. The data testing technique used normality test, multicollinearity test, heteroscedasticity test, and autocorrelation test. The data analysis technique in this study used descriptive statistics, T test, F test and multiple regression analysis using SPSS (Statistical Package for the Social Science) version 25 software. The results of this study, namely sales partially have a negative effect on operating profit, this is evidenced by the negative t value of -7.034 which is greater than t table of 4.303 (-7.034 > 4.303) and a significance level of 0.02 which is smaller than probability value of 0.05 (0.02 < 0.05). Accounts receivable turnover partially has no effect on operating profit, this is evidenced by the negative t value of 3.706 which is smaller than the t table of 4.303 (3.706 < 4.303) and a significance level of 0.066 which is greater than the probability value of 0.05 (0.066). > 0.05). And simultaneously sales and turnover have an effect on operating profit, this is evidenced by the calculated F value of 30.893 which is greater than the F table value (30.89 > 19.00) and the confidence level of 0.031 is smaller than 0.05
The Impact of Information Technology Management on Student’s Learning Satisfaction
Ever since Covid-19 pandemic hits the world in 2020, not excluding Indonesia, it brings impact in implying government’s mandatory learn from home (LFH) system in the education world as an alternative that must be done. The usage of information and communication technology through the internet currently become a primary need, especially in the online learning process in order to optimize learning process, both for students and teachers. In order to sustain the fluency of the activity, a great quality of service is needed so students, as service receiver, feel the ease and the learning process may run well and smoothly. The purpose of this research is to inform the impact of information technology convenience, system quality, and information quality on students’ learning experience satisfaction. This research is conducted in IBI Kesatuan Bogor using qualitative and quantitative datas from primary and secondary data with 180 sample participants. Data has been tested for validity using multiple regression analysis. The result shows that information technology convenience and information quality positively and significantly impact students’ learning experience satisfaction, while information system quality has no significant impact on students’ learning experience satisfaction. Therefore, it is expected that the used management of information technology in learning process be easy to use and understood by students and it is recommended to fellow users inside and outside of IBI Kesatuan. Keywords: information technology management and college student’s satisfaction
Analysis of Business Model Transformation in MSMEs To Survive During the Covid-19 Pandemic
The phenomenon of the Covid-19 pandemic that occurred in Indonesia not only caused health attacks but also attacked the country's economy. Various fields have been affected by the COVID-19 pandemic and social restriction policies. However, during the pandemic, MSMEs have the opportunity to survive and develop with the support of technological developments in the increasingly advanced digital era and a large number of consumers who have now turned to online sites. This study aims to determine the transformation of MSMEs from conventional businesses to digital-based online businesses during the Covid-19 pandemic. This study used descriptive qualitative method . The results of this study indicate that MSME actors have the opportunity to transform their business from conventional business to digital- based online business with the aim that they can reach wider marketing because it is done online. Keywords: Transformation, MSMEs, Conventional Business, Digital Marketing
MEASURING THE QUALITY OF TOURIST SERVICES AND ITS IMPACT ON REVISITS
At this time, the productive age has been dominated by millennials and gen z. Almost every day they do activities that tend to be monotonous and boring. Humans always need free time to refresh their brains and themselves from the hectic daily activities in order to get new enthusiasm to carry out their activities in the future. Doing tourist visits is the choice of millennials and gen z today. By visiting tourism, they can refresh their brains and themselves by enjoying tourist facilities and natural scenery in every tourist spot in Indonesia, especially in the city of Bogor. Therefore, Bogor City tourism service providers must be better at paying attention to the condition of service quality at tourist attractions in Bogor City, in order to be able to create a relationship between tourists and service providers. Good service quality will have a good impact or feedback, namely influencing tourists to make repeat visits on other days. Based on the identification of the problems above, the purpose of this study is to measure Service Quality and the impact on Repeat Visits based on variables in the ServQual model such as Physical Evidence (Tangibles), Reliability (Reliability), Responsiveness (Responsiveness), Guarantee (Assurance), and Empathy (Empathy). ). The analysis used in this study is SEM (Structural Equation Modeling), at tourist attractions in the city of Bogor. Then, the data is obtained through the results of research questionnaires and will be calculated using data processing applications, namely IBM SPSS and LISREL. The results of this study indicate that service quality has an impact and is significant on repeat visits. With the results of the analysis (1) Physical Evidence of Service has an impact and is significant on Repeat Visits with a T-value of 6.29 > Critical T-value of 1.95, then H0 is rejected which means that Physical Evidence of Service has a positive and significant impact on Visits Repeat. (2) Service Reliability has a significant and significant impact on Repeat Visits with a T-value of 5.12 > Critical T-value of 1.95, then H0 is rejected, which means Service Reliability has a positive and significant impact on Repeat Visits. (3) Service Response has an impact and is significant on Repeat Visits with a T-value of 6.73 > Critical T-value of 1.95, then H0 is rejected which means that Service Response has a positive and significant impact on Repeat Visits. (4) Service Guarantee has an impact and significant on Repeat Visits with a T-value of 3.08 > Critical T-value of 1.95, then H0 is rejected which means that Service Guarantee has a positive and significant impact on Repeat Visits. (5) Service Empathy has a significant and impactful impact on Repeat Visits with a T-value of 9.56 > Critical T-value of 1.95, then H0 is rejected which means Service Empathy has a positive and significant impact on Repeat Visits. The results of this study indicate that service quality has an impact and is significant on repeat visits. With the results of the analysis (1) Physical Evidence of Service has an impact and is significant on Repeat Visits with a T-value of 6.29 > Critical T-value of 1.95, then H0 is rejected which means that Physical Evidence of Service has a positive and significant impact on Visits Repeat. (2) Service Reliability has a significant and significant impact on Repeat Visits with a T-value of 5.12 > Critical T-value of 1.95, then H0 is rejected, which means Service Reliability has a positive and significant impact on Repeat Visits. (3) Service Response has an impact and is significant on Repeat Visits with a T-value of 6.73 > Critical T-value of 1.95, then H0 is rejected which means that Service Response has a positive and significant impact on Repeat Visits. (4) Service Guarantee has an impact and significant on Repeat Visits with a T-value of 3.08 > Critical T-value of 1.95, then H0 is rejected which means that Service Guarantee has a positive and significant impact on Repeat Visits. (5) Service Empathy has a significant and impactful impact on Repeat Visits with a T-value of 9.56 > Critical T-value of 1.95, then H0 is rejected which means Service Empathy has a positive and significant impact on Repeat Visits. Based on the results of the analysis above, it can be concluded that Service Quality has a positive and significant impact on Repeat Visits. The recommendations that can be made to develop service quality as an effort to increase the intensity of tourist visits are to create a safe, comfortable, clean, and trendy tourist environment such as adding aesthetic and instagramable photo spots to attract more tourists to visit, considering that at this time many tourists are looking for more trendy, contemporary, aesthetic, and instagramable tourist spots to take selfies to share them on their social media. Service providers can improve the operational standards of employees and the service capabilities of each employee by conducting periodic training and developing their services based on feedback provided by tourists through surveys or discussion forms in order to encourage an increase in the number of repeat visits from tourists. This research is expected to help tourism service providers in the city of Bogor in increasing the intensity of repeat visits from tourists through the quality of tourist attractions. Keywords: Service quality; Repeat Visits; Structural Equation Modeling
Skills Training For Making Decoupage From Woven Creative Industry-Based To Improve The Family Economy Of The Residents Of The Ciriung Village
The COVID-19 pandemic has brought changes to the world with various challenges that were never imagined before. In Indonesia, COVID-19 has infected more than 1.3 million people since the first case was announced in March 2020, at least 35,000 people have died. Covid 19 hampers economic growth as well as the implementation of social and mobility restrictions in various regions as a result of the Covid-19 pandemic, not only has the potential to result in the loss of large numbers of jobs, but also massively increase poverty. Not only the health sector but also the economic sector which is no less seriously affected by this pandemic. At the family level, small and medium-sized communities are weak and degenerate, this is due to restrictions on community activities. Seeing these conditions, it is necessary to have an effort that we must do to be able to restore the family's economic condition by utilizing the potential that is around it. One of the efforts to increase family income is to increase creativity based on creative industries. This service is carried out by providing skills training for housewives in the Ciriung sub-district, Bogor district. The method used in this activity is carried out in 4 (four) stages of activity, namely 1) Preparation, 2) Presentation, 3) Implementation of Activities/Demonstrations, and 4) Monitoring and Evaluation. The results of the activity show that housewives are very enthusiastic, enthusiastic and have understood the technique of making decoupage and have high motivation to become entrepreneurs through making decoupage and can increase people's income in the New Normal Era. from the Covid-19 pandemic. Keywords: Decoupage, Pandan weaving and creativity
Assistance And Training Of Product Packaging Innovation For MSMEs In Bogor City
Packaging is one of the spearheads of selling a product. Packaging has a very important role because it will always be related to the packaged commodity and at the same time it is a selling point and product image. This selling value increases when the resulting product gets added value from attractive packaging. While the product image is related to the product image in the minds of consumers, it will be better if the product is packaged well, in other words the product can give a good impression to consumers. The general objective of this activity is to provide training on how MSME business actors in Bogor City can develop product packaging so that the products produced are in great demand by consumers so that they can develop their businesses well and be able to contribute to economic development in Bogor City. Keywords: Packaging, MSME
Empowerment Of PKK Members Of Kelurahan Katulampa To Utilizing Surrounding Materials For Economic Value
This community service activity (PKM) aims to increase the competence of PKK women in Katulampa Village in processing organic waste into something that has economic benefits. The increasing number of household waste every year is a problem for all elements of society. To help reduce the capacity of the TPA (Final Disposal Site) it is necessary to raise public awareness to reduce waste together. The methods used in this training include (1) lectures to explain the benefits and manufacture of ecoenzymes, (2) discussions to find out how far the trainees understand the training material, and (3) Playing videos on making ecoenzymes. This community service activity has been carried out and is running smoothly in accordance with the objectives to be achieved, as well as getting good results. In general, the training participants, namely PKK women, Katulampa Village, Bogor City, gave a positive response to the overall implementation of the training. This is because the material they get from this training is in accordance with their needs and raw materials are easy to get in the surrounding environment. Suggestions for further community service activities are that activities like this need to be carried out regularly so that the benefits that can be felt by participants will increase. Keywords: Ecoenzyme, Ecoenzyme, Community service
Ecoenzym Development Training For Graha Aradea Housing Communities To Reduce Waste And Empower Community Economic
Ecoenzym is the one of way to improve environtment quality. Ecoenzym training programe in Graha Aradea residence have purpose to reduse home waste dan increase their empowerment. This training program show how to make home waste into useful product. Ecoenzym have may usage, among them are as antiseptic, to wash the cloth, plate, to clean bathroom, make water quality is better, etc. The methode of the training are show how to making ecoenzym from home waste, how to mix the home waste, sugar, and water to be ecoenzym, and explain how to use this product, and explain how to sell ecoenzym. Keywords: Ecoenzym, empower, economics,
Assistance Of MSMEs In Bogor City In Social Media Marketing Use
As technology advances, trends in the business world are becoming more varied. One of them is the digital marketing trend. Digital marketing is a marketing activity or promotion of a brand or product using digital media or the internet. The purpose of digital marketing is to attract consumers and potential customers quickly. As we know, the acceptance of technology and the internet in society is very wide, so it is not surprising that digital marketing activities are the main choice for companies. As a result, companies compete with each other to create interesting content to display in their marketing in cyberspace. Social media has become a part of people's daily lives, along with the increase in ownership of mobile phones or other devices. This phenomenon is an opportunity for MSMEs to increase sales by using social media as a means to increase sales of both products and services. This mentoring activity aims to provide understanding and mastery in information technology, especially social media marketing. In this digital era (Industry 4.0) businesses must keep up with the times in order to survive. The rapid growth of internet and telephone users is a potential for the national digital economy. This is an opportunity and a challenge for the business world to compete and gain market share in each segment. Market share is one of the business strategies that must be carried out by every business because market share can also be used as a benchmark in determining business success in controlling the market. An ineffective business strategy will bring losses to business people. This is a big challenge for MSME actors who only sell products from physical stores. The impact of the industrial revolution 4.0 will certainly greatly affect MSME actors who are not yet technologically literate. MSMEs that still sell manually will certainly be crushed by the existence of e-commerce which actively attracts customers to shop online, especially during the current pandemic. Assistance in the use of Social Media for MSMEs equips training participants to have the ability to use Social Media Marketing optimally so that they can market products and services more broadly, which in turn will increase turnover in sales. Keywords: Information Technology, Social Media, Marketing, MSME
Use of Monte Carlo Simulation for Hybrid Multicriteria Decision Making Approaches
Abstract Rising need for competent personnel is maritime logistics is undeniable as the business grows globally especially after the pandemic Covid 19. Researchers have analysed the need for convenient methodology in selecting the candidates for expanding not only in a given country but worldwide. This study proposes criteria for needed talent in view of port logistics experts using of multicriteria decision making (MCDM) approaches which are the hybrid of analytical hierarchy process (AHP) with AHP, technique for order of preference by similarity to ideal solution (TOPSIS) and preference ranking organization system method for enrichment evaluation (PROMETHEE). In order to measure the performance of the three hybrid approaches, comparison with benchmark data from the previous study and real-world data are done. The benchmark data is adapted using Monte Carlo Simulation technique to match with the needed data for the new criteria. As Monte Carlo simulation is a type of simulation that relies on repeated random sampling and statistical analysis to compute the results, in this paper details description on the procedures is emphasized. Based on the results, it shows that AHP is the best MCDM method to rank the personnel in port industry by getting the highest Kendall’s Tau coefficient with 0.619 coefficient compared to TOPSIS and PROMETHEE with 0.524 and 0.429 respectively. The same calculation method of Kendall’s Tau rank correlation is used to reconfirm that the proposed weightage of the criteria agrees with the actual evaluation from a selected port organization. Keywords: Performance measurement, Port Personnel, Monte Carlo Simulation, Multicriteria decision making (MCDM)