The Effect of Price Perception and Product Quality on Shoe Purchasing Decisions: A Case Study of PT Yonshoes Products Consumers

Muhammad Ikbal Lipandi; Agus Pranamulia; Mulyana Gustira Putra

doi:10.37641/jimkes.v12i4.1814

The Effect of Price Perception and Product Quality on Shoe Purchasing Decisions

A Case Study of PT Yonshoes Products Consumers

Authors

Muhammad Ikbal Lipandi Universitas Nusa Bangsa
Agus Pranamulia Universitas Nusa Bangsa
Mulyana Gustira Putra Universitas Nusa Bangsa

DOI:

https://doi.org/10.37641/jimkes.v12i4.1814

Keywords:

Original Local Government Revenue; Vehicle Tax; Vehicle Ownership Transfer Fee; Vehicle Fuel Tax

Abstract

This research was conducted with the aim of analyzing the influence of perceived price and quality of shoe products on purchasing decisions at PT Yonshoes. This research uses quantitative methods. The type of data used in this research is primary data. Primary data was obtained based on distributing questionnaires to 100 respondents. Data were analyzed using multiple linear regression analysis techniques.

Keywords: Price perception, Product quality, Buying decision

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Published

2024-07-31

How to Cite

Lipandi, M. I., Pranamulia, A., & Putra, M. G. (2024). The Effect of Price Perception and Product Quality on Shoe Purchasing Decisions: A Case Study of PT Yonshoes Products Consumers. Jurnal Ilmiah Manajemen Kesatuan, 12(4), 1131–1136. https://doi.org/10.37641/jimkes.v12i4.1814