Implication of Innovation, Green and Digital Economy for MSME: Viera Oleh-Oleh Pekanbaru As A Case Study

Muhammad Rasyid; Ahmad Syafi’I; Haykal Silviano; Aditia Prasetia; Fitri Nofirda

Authors

Muhammad Ryan Rasyid Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Riau, Pekanbaru, Indonesia
Ahmad Syafi’I Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Riau, Pekanbaru, Indonesia
Haykal Gibran Silviano Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Riau, Pekanbaru, Indonesia
Aditia Eka Prasetia Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Riau, Pekanbaru, Indonesia
Fitri Ayu Nofirda Department of Management, Faculty of Economics and Business, Universitas Muhammadiyah Riau, Pekanbaru, Indonesia

Keywords:

SMEs, Green economy, Digital economy, innovation

Abstract

This research discusses the positive impact of innovation and the development of green and digital economies on the Viera Oleh-Oleh MSMEs. These MSMEs have successfully utilized digital currency, social media, and e-commerce to enhance transaction efficiency and product promotion. The implementation of digital technology, such as computer-based cash registers, has also contributed to improving operational productivity. Furthermore, Viera Oleh-Oleh MSMEs have enhanced product quality and environmental awareness by using sustainable local materials and reducing plastic usage. The use of digital technology and green economic principles helps Viera Oleh-Oleh MSMEs survive and thrive in the current digital and economic era. These innovations not only provide a competitive advantage but also meet the demands of consumers increasingly concerned about sustainability. Through the implementation of these strategies, Viera Oleh-Oleh MSMEs can leverage business growth and support to achieve better performance.

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