The Effect of Product Quality, Price and Distribution Channels on Purchasing Decisions
DOI:
https://doi.org/10.37641/jimkes.v12i4.2591Keywords:
Distribution Channels, Price, Product Quality, Purchasing DecisionsAbstract
This study aims to examine the influence of product quality, price, and distribution channels on purchasing decisions in the keris craftsman center in Aeng Tong-Tong Village, Saronggi Subdistrict, Sumenep Regency. The research method used is quantitative with purposive sampling technique, collecting data through observation, questionnaires, and interviews. The research sample consists of 80 respondents measured using a Likert scale. The results show that product quality has a negative and significant effect on purchasing decisions. Conversely, price and distribution channels have a positive and significant effect on purchasing decisions. Thus, it can be concluded that there is an influence between product quality, price, and distribution channels on purchasing decisions, where these three variables are interrelated. These findings indicate the importance of appropriate pricing and distribution strategies to enhance purchasing decisions, although the expected product quality needs to be improved to yield better results.
Downloads
References
Aaker, D. A., & Moorman, C. (2023). Strategic market management. John Wiley & Sons.
Abdullah, W. (2018). Blended Learning Model in Improving Learning Effectiveness. Fikrotuna, 7(1), 855-866.
Adabi, N. (2020). The Influence of Brand Image, Service Quality and Consumer Trust on Indihome Purchase Decisions at Witel Telkom Depok. Journal of Management, 12(1), 32-39.
Anekawati, A., Herli, M., Purwanto, E., Rofik, M., Anita, A., & Yuliastina, R. (2021). Kajian Keris Sumenep. Available at: https://repository.wiraraja.ac.id/2874/1/dok_buku%20keris%20sumenep.pdf
Brondoni, S. M. (2018). Destructuring of marketing channels and growth of multichannelling. In search of a new model for distribution systems. In Competitive Business Management, 143-154. Routledge.
Doern, R., Williams, N., & Vorley, T. (2019). Special issue on entrepreneurship and crises: business as usual? An introduction and review of the literature. Entrepreneurship & Regional Development, 31(5-6), 400-412.
Eduar, R., & Nidyawati, N. (2021). Saluran Distribusi dan Promosi terhadap Volume Penjualan Motor Honda CB 150R. Journal of Management and Bussines (JOMB), 3(2), 93-103.
Faradina, M. P., & Djasuli, M. (2024). Sumenep Keris As A Cultural Accounting Tool: Assessment, Recording, Management of Cultural Heritage. Jurnal Ekbis, 25(1), 92-104.
Fauzi, D. H. F., & Ali, H. (2021). Determination of Purchase and Repurchase Decisions: Product Quality and Price Analysis (Case Study on Samsung Smartphone Consumers in the City of Jakarta). Dinasti International Journal of Digital Business Management, 2(5), 794-810.
Hair Jr, J. F., LDS Gabriel, M., Silva, D. D., & Braga, S. (2019). Development and validation of attitudes measurement scales: fundamental and practical aspects. RAUSP Management Journal, 54(4), 490-507.
Hajjar, S. T. (2018). Statistical analysis: Internal-consistency reliability and construct validity. International Journal of Quantitative and Qualitative Research Methods, 6(1), 27-38.
Imaningsih, E. S., & Rohman, S. (2018). The model of product quality, promotion, price, and purchase decisions. Jurnal Ekonomi, 23(2).
Iskamto, D. (2020). Role of Products in Determining Decisions of Purchasing. Jurnal Inovasi Bisnis, 8(2), 200-2007.
Kotler, P., & Amstrong, G. (2014). Priciple Of Marketing 15th Edition Pearson. New Jersey: Pearson Prentice Hall.
Kotler, P., & Keller, K. (2011). Marketing management 14th edition. prentice Hall.
Kumar, L., & Bangari, M. (2023). The Influence of Ewom and Celebrity Appeal on Brand Preference of Female Consumers: A Critical Study with Special Reference to Cosmetic Products. Academy of Marketing Studies Journal, 27(2).
Lim, S. F. W., & Srai, J. S. (2018). Examining the anatomy of last-mile distribution in e-commerce omnichannel retailing: A supply network configuration approach. International Journal of Operations & Production Management, 38(9), 1735-1764.
Mahfudoh, N. K., & Sunarso, A. (2024). KOMIKA Media (Children's Comics) Improves Learning Outcomes in Indonesian Cultural Wealth Material for Fourth Grade Elementary School. Journal of Education Research and Evaluation, 8(2).
Mappesona, H., Ikhsani, K., & Ali, H. (2020). Customer purchase decision model, supply chain management and customer satisfaction: Product quality and promotion analysis. International Journal of Supply Chain Management, 9(1), 592-600.
Maunah, B. (2020). Social and cultural capital and learners’ cognitive ability: Issues and prospects for educational relevance, access and equity towards digital communication in Indonesia. Journal of Social Studies Education Research, 11(1), 163-191.
Palmatier, R. W., Sivadas, E., Stern, L. W., & El-Ansary, A. I. (2019). Marketing channel strategy: An omni-channel approach. Routledge.
Purnama, S., & Bangun, C. S. (2024). Strategic Management Insights into Housewives Consumptive Shopping Behavior in the Post COVID-19 Landscape. APTISI Transactions on Management, 8(1), 71-79.
Sari, R. M., & Prihartono, P. (2021). The Effect of Price and Product Quality on Purchasing Decisions (Customer Survey of Rise Sheet Products). Scientific Journal of Economic Management and Accounting, 5(3), 1171-1184.
Sinulingga, S. (2021). Tourism & Covid-19 (Coronavirus Impact Inventory to Tourism Stakeholders in North Sumatera). Budapest International Research and Critics Institute-Journal (BIRCI-Journal) 4(1), 170-179.
Tazlia, I., Nurfadilah, D., & Pratama, S. (2023). Purchase Intention of Halal Local Beauty Brand During Covid-19: The Role Of Influencers’credibility And Halal Awareness. Journal of Islamic Monetary Economics and Finance, 9(3), 397-418.
Teague, B., Tunstall, R., Champenois, C., & Gartner, W. B. (2021). An introduction to Entrepreneurship as Practice (EAP). International Journal of Entrepreneurial Behavior & Research, 27(3), 569-578.
