The Influence of Creative Organizational Culture on the Sustainable Innovation Process at PT Paragon Technology and Innovation

Abstract

This study aims to examine the impact of a creative organizational culture on the process of sustainable innovation at PT Paragon Technology and Innovation. Utilizing a qualitative approach, this research analyzes secondary data sourced from scholarly journals, academic articles, the company's annual reports, and industry case studies. The findings reveal that PT Paragon Technology and Innovation has successfully integrated core values such as creativity, courage, and continuous learning into its corporate strategy, fostering a collaborative environment and risk tolerance. Programs such as "Innovative Culture Week" and "Paragon Academy" reflect the company's commitment to supporting the development of creative ideas and enhancing employee skills on an ongoing basis. Data from the company's annual reports and various external sources confirm that these initiatives have increased productivity, the number of innovative projects, and employee engagement. The study also finds that the "Fail Fast, Learn Faster" policy encourages experimentation and learning from failures, which are crucial elements in the sustainable innovation process.