The Influence of Creative Organizational Culture on the Sustainable Innovation Process at PT Paragon Technology and Innovation

Galant M Ahmed; Guntur Haludin; Vicka Ellianna Ristanti; Tasya Alivia Putri; Irgi Saeful Rizky; Dhafa Herlambang Wisanggeni

doi:10.37641/jimkes.v12i3.2620

Authors

Galant M Ahmed Universitas Pembangunan Jaya, Indonesia
Guntur Haludin Universitas Pembangunan Jaya, Indonesia
Vicka Ellianna Ristanti Universitas Pembangunan Jaya, Indonesia
Tasya Alivia Putri Universitas Pembangunan Jaya, Indonesia
Irgi Saeful Rizky Universitas Pembangunan Jaya, Indonesia
Dhafa Herlambang Wisanggeni Universitas Pembangunan Jaya, Indonesia

DOI:

https://doi.org/10.37641/jimkes.v12i3.2620

Keywords:

Organizational culture, sustainable innovation, PT Paragon Technology and Innovation

Abstract

The aim of this research is to ascertain whether positive or negative internet reviews have an impact on consumer trust in a business. The methodology of this investigation is quantitative. 2019 active management students who have purchased Roughneck 1991 items on Shopee Marketplace form the population for this analysis. A total of 94 participants were surveyed for this analysis. Primary data collection was carried out by sending questionnaires, so this research relies entirely on this method. Multiple regression analysis in SPSS 25 was used to analyze the data in this research. The t-test findings of this study indicate that good online customer reviews significantly increase consumer trust, whereas online customer ratings do not. Consumer confidence in Roughneck 1991 products on Shopee Marketplace increased as a result of the positive and statistically significant feedback they received from other customer evaluations and ratings posted online. It is hoped that in the future academics will include more characteristics that theoretically also impact customer trust. Researchers can provide Roughneck 1991 marketing advice to improve the quality and quantity of their merchandise.

Downloads

Download data is not yet available.

References

Anjaya, A., & Dwita, V. (2023). The impact of online customer reviews on purchase intention with trust as a mediating variable. Marketing Management Studies, 3(4), 407-417.

Dalati, S., & Marx Gómez, J. (2018). Surveys and questionnaires. Modernizing the Academic Teaching and Research Environment: Methodologies and Cases in Business Research, 175-186.

Gavilan, D., Avello, M., & Martinez-Navarro, G. (2018). The influence of online ratings and reviews on hotel booking consideration. Tourism Management, 66, 53-61.

Grewal, L., & Stephen, A. T. (2019). In mobile we trust: The effects of mobile versus nonmobile reviews on consumer purchase intentions. Journal of Marketing Research, 56(5), 791-808.

Ibrahim, F., Isyanto, P., & Sumarni, N. (2024). The Impact of Online Customer Reviews and Online Customer Ratings on Consumer Trust in Roughneck 1991 Products. Scientific Journal of Unitary Management, 12(3), 719-726.

Ichsan, M., & Andriana, A. N. A. A. N. (2023). The Effect of Value Congruity, Customer Brand Engagement, Consumer Brand Identification, and Affective Brand Commitment on Brand Loyalty of Roughneck Products 1991. Journal of Social Science (JoSS), 2(8), 661-673.

Izogo, E.E., & Jayawardhena, C. (2018). Online shopping experience in an emerging e-retailing market. Journal of Research in Interactive Marketing, 12(2), 193-214.

Kaligis, F., Indraswari, MT, & Ismail, RI (2020). Stress during COVID-19 pandemic: Mental health condition in Indonesia. Medical Journal of Indonesia, 29(4), 436-41.

Kamisa, N., Putri, AD, & Novita, D. (2022). The Influence of Online Customer Reviews and Online Customer Ratings on Consumer Trust (Case study: Shopee Users in Bandar Lampung). Journals of Economics and Business, 2(1), 21-29.

Kang, C., & Disemadi, H.S. (2021). The COVID-19 Pandemic Outbreak Impact and Prevention from Legal Perspective: An Indonesian Experience. In CoMBInES-Conference on Management, Business, Innovation, Education and Social Sciences, 1(1), 134-144).

Kang, H.J., Shin, J.H., & Ponto, K. (2020). How 3D virtual reality stores can shape consumer purchase decisions: The roles of informativeness and playfulness. Journal of Interactive Marketing, 49(1), 70-85.

Karimi, S., Holland, C. P., & Papamichail, K. N. (2018). The impact of consumer archetypes on online purchase decision-making processes and outcomes: A behavioral process perspective. Journal of Business Research, 91, 71-82.

Kasuma, J., Kanyan, A., Khairol, M., Sa'ait, N., & Panit, G. (2020). Factors influencing customers' intention for online shopping. International Journal of Modern Trends in Business Research, 3(11), 31-41.

Kim, S. (2019). The process model of corporate social responsibility (CSR) communication: CSR communication and its relationship with consumers' CSR knowledge, trust, and corporate reputation perception. Journal of business ethics, 154(4), 1143-1159.

Leszczensky, L., & Wolbring, T. (2022). How to deal with reverse causality using panel data? Recommendations for researchers based on a simulation study. Sociological Methods & Research, 51(2), 837-865.

Liew, YS, & Falahat, M. (2019). Factors influencing consumers' purchase intention towards online group buying in Malaysia. International Journal of Electronic Marketing and Retailing, 10(1), 60-77.

Nasution, MDTP, Rossanty, Y., Ariffin, KHK, & Zaini, NIBM (2019). An empirical examination of the factors influencing consumer's purchase intention toward online shopping. Journal of Business and Retail Management Research, 13(4).

Portal, S., Abratt, R., & Bendixen, M. (2019). The role of brand authenticity in developing brand trust. Journal of Strategic Marketing, 27(8), 714-729.

Ramdani, R., & Saad, S. (2023). Service Quality and Customer Satisfaction on E-commerce Platform Towards Apparel Products in Indonesia. Journal of Information Systems and Technology Management (JISTM), 8(31), 20-34.

Rao, MB, Hymavathi, CL, & Rao, MM (2018). Factors influencing female consumers' online buying behavior. Academy of Marketing Studies Journal, 22(2), 1-20.

Riani, GN, & Gayatri, G. (2023). Turning fans into lovers: Content strategy for brand's social media pages to build stronger relationships. Journal of Services Management and Marketing, 16(1), 63-78.

Rosdiana, R., Haris, IA, & Suwena, KR (2019). The influence of consumer trust on interest in buying clothing products online. Undiksha Journal of Economic Education, 11(1), 318-330.

Suleman, D., & Zuniarti, I. (2019). Consumer decisions toward fashion product shopping in Indonesia: The effects of attitude, perception of ease of use, usefulness, and trust. Management Dynamics in the Knowledge Economy, 7(2), 133-146.

Tien, N.H., Vu, N.T., & Tien, N.V. (2019). The role of brand and brand management in creating business value case of Coca-Cola Vietnam. International journal of research in marketing management and sales, 1(2), 57-62.

Tong, X., & Su, J. (2018). Exploring young consumers' trust and purchase intention of organic cotton apparel. Journal of Consumer Marketing, 35(5), 522-532.

Wahyudi, T., Rinuastuti, BH, & Sarmo, S. (2019). The influence of online customer reviews and online customer ratings on the confidence of young Mataram city consumers in purchasing Shopee online shop fashion products. Journal of Management Research, 19(1), 1-7.

Zhang, H., Zhao, L., & Gupta, S. (2018). The role of online product recommendations on customer decision making and loyalty in social shopping communities. International Journal of Information Management, 38(1), 150-166.