Implementation of Human Resource Management in the Growth of Digital Personal Shopper

Artana Diva Syabilla; Rhian Indradewa; Ferryal Abadi; Unggul Kustiawan

doi:10.37641/jimkes.v12i6.2995

Authors

Artana Diva Syabilla Universitas Esa Unggul; Bekasi, Indonesia
Rhian Indradewa Universitas Esa Unggul; Bekasi, Indonesia
Ferryal Abadi Universitas Esa Unggul; Bekasi, Indonesia
Unggul Kustiawan Universitas Esa Unggul; Bekasi, Indonesia

DOI:

https://doi.org/10.37641/jimkes.v12i6.2995

Keywords:

Human Resource Management, Personal Shopper, Innovative Work, Company

Abstract

Human Resource Management (HRM) plays a crucial role in the success of organizations, especially in the era of globalization. This article discusses the initial 5 years HRM strategies implemented by TITIP application, a technology-based digital personal shopper service company. TITIP aligns its vision, mission, and company objectives with human resource management, including recruitment, training, and the development of an innovative work culture through systematic planning. This research demonstrates that HRM strategies create an inclusive work environment and encourage employee participation. By emphasizing the company's values of being ‘quick, innovative, and easily accessible’, TITIP is able to enhance productivity and create a competitive advantage. These findings highlight the importance of integrating HRM practices within business strategies to achieve growth and sustainability amidst global challenges.

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