Pengaruh Store Atmosphere dan Experiential Marketing Terhadap Keputusan Pembelian Di Kopi Daong Pancawati
DOI:
https://doi.org/10.37641/jimkes.v8i2.328Keywords:
Store atmosphere, experiential marketing, buying decisionAbstract
This study aims to find out: (1) How is the influence of Store Atmosphere on purchasing decisions (2) How is the influence of Experiential Marketing on Purchasing Decisions. (3) How is the influence of Store Atmosphere and Experiential Marketing on Purchasing Decisions. The total sample of 140 respondents using the Hair formula. The data used are primary data derived from answers to questionnaires. Data processing using Statistical Package For Social Science (SPSS 25) analysis with multiple regression analysis methods, hypothesis testing, and f test. The results of this study are as follows: (1) Store Atmosphere has a positive and significant effect on purchasing decisions in Daong Pancawati coffee with a multiple regression value of 0.353 and has a significant value of 0,000. (2) Experiential Marketing has a positive and significant effect on purchasing decisions in Daong Pancawati Coffee with a multiple regression value of 0.444 and has a significant value of 0,000. (3) Store Atmosphere and Experiential Marketing have a positive and significant effect on purchasing decisions in Daong coffee with a calculated F value of 108.153 and is greater than the f table of 3.06 and has a significant value of 0,000.
Keywords: Store Atmosphere, Experiential Marketing and Purchasing Decisions
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References
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[2] Augusty, Ferdinand. 2006. Metode Penelitian Manajemen. Semarang: Badan Penerbit Universitas Diponegoro.
[3] Binangkitsari, L., 2018. The Influence of Brand Equity Elements on Purchase Decision and Its Imlication on Customer Loyalty.
[4] Cafeos Coffee Resources. 2014. Tetap Langsing Dengan Kopi. Di akses pada 14 Desember 2019. www.cafeoscafe.wordpress.com
[5] Dharmmesta, Basu Swastha., Handoko, T. Hani. 2012. Manajemen Pemasaran Analisis Perilaku Konsumen. Edisi Pertama. BPFE, Yogyakarta.
[6] Djanegara, M.S., Mulyani, S., Putra, D.M., Zahra, N.A.K. and Mauludina, M.A., 2018. The effect of institutionalization isomorphic pressures and the role of knowledge management on investment decisions of the accounting information systems. Polish Journal of Management Studies, 18.
[7] Eris Dwiyanti, Nurul Qomariah Dan Wenny Murtalining Tyas. 2018. Pengaruh Persepsi Kualitas, Nama Merek Dan Brand Awareness Terhadap Keputusan Pembelian. Universitas Muhammadiyah Jember. Jurnal Sains Manajemen Dan Bisnis Indonesia, Vol 8, No 2
[8] Fahimah. 2015. Pengaruh Store Atmosphere (Suasana Toko) Terhadap Keputusan Pembelian (Survei Pada Pengunjung Di Madam Wang Secret Garden Cafe Malang). Jurnal Administrasi Bisnis, Vol 28, No 2.
[9] Fredy Sugiman Dan Rika Mandasari. 2015. Pengaruh Store Atmosphere Terhadap Keputusan Pembelian Pada Sanctuary Di Surabaya. Jurnal Hospitality dan Manajemen Jasa, Vol 3, No 2.
[10] Gendalasari, G.G. and Triandi, T., 2018. Potret Kinerja UMKM Sepatu Di Bogor Dalam Berkompetisi Pada Perekonomian Di Indonesia. Jurnal Ilmiah Manajemen Kesatuan, 6(2), pp.102-108.
[11] Ghozali, Imam. 2009. “Aplikasi Analisis Multivariate dengan Program SPSS “. Semarang: UNDIP.
[12] Hasan, Ali. 2008. Marketing. Yogyakarta: Medpress.
[13] Hasan, Ali. 2013. Marketing dan Kasus-Kasus Pilihan, Yogyakarta, CAPS. (indikator experiential).
[14] Hendarsono, Gerson dan Sugiharto, Sugiono. 2013. Analisis Pengaruh Experiental Marketing Terhadap Minat Beli Ulang Konsumen Cafe Buntos 99 Sidoarjo. Jurnal Manajemen Pemasaran Universitas Kristen Petra, Vol.1 No.2 hal 1-8. diakses tanggal 2 Oktober 2013.
[15] Hidayat, L., Muktiadji, N. and Supriadi, Y., 2019. Pengaruh Pengetahuan Investasi Terhadap Minat Mahasiswa Berinvestasi Di Galeri Investasi Perguruan Tinggi. JAS-PT (Jurnal Analisis Sistem Pendidikan Tinggi Indonesia), 3(2), pp.63-70.
[16] Iriyadi, I., 2019. Prevention of Earnings Management through Audit Committee and Audit Quality in the Award-Winning and Non-Winning Companies. Journal of Accounting Research, Organization and Economics, 2(2), pp.155-169.
[17] Keren, K. and Sulistiono, S., 2019. Pengaruh Motivasi, Budaya, dan Sikap Konsumen Terhadap Keputusan Pembelian Produk Indomie. Jurnal Ilmiah Manajemen Kesatuan, 7(3), pp.319-324.
[18] Kopi Daong. 2019. Profil Instagram. diakses pada 14 Desember 2019. Instagram/kopidaong.id
[19] Kotler dan Keller 2012. Manajemen Pemasaran. Edisi 12 Jakarta: Erlangga.
[20] Kotler, Philip & Keller, Kevin Lane. 2012. Marketing Management 14th edition. Harlow: PearsonEducation.
[21] Levy, Michael & Weitz, Barton A. 2012. Reitailing Management (8thed.) New York, America: Mr. Graw-Hill/Irwin.
[22] Ling, T.S. and Pratomo, A.W., 2020. Pengaruh Brand Image, Persepsi Harga dan Word Of Mouth Terhadap Keputusan Pembelian Konsumen The Highland Park Resort Hotel Bogor. Jurnal Ilmiah Pariwisata Kesatuan, 1(1), pp.31-42.
[23] Maghnati, Farshad., Kwek Choon Ling dan Amir Nasermoadeli. 2012. Exploring the Relationship between Experiential Marketing and Experiential Value in the Smartphone Industry. International Business Research; Vol. 5, No. 11.
[24] Mowen, John C & Michael Minor. 2002. Perilaku Konsumen, Edisi 5 Jilid 1, Jakarta: Erlangga.
[25] Munawar, A., Syarif, R. and Morita, M., 2019. Persepsi Mahasiswa Atas Galeri Investasi Perguruan Tinggi dan Pengaruhnya Terhadap Minat Berinvestasi. JAS-PT (Jurnal Analisis Sistem Pendidikan Tinggi Indonesia), 3(2), pp.89-96.
[26] Novia, Vivi. 2012. Pengaruh Experiential Marketing Terhadap Customer Loyalty Pada pelanggan Restoran Koki Sunda Di Pekanbaru. Jurnal Manajemen Universitas Riau 2012.
[27] Nuraini, A., Gendalasari, G.G. and Sastra, H., 2017. Studi Peningkatan Pertumbuhan dan Nilai Perusahaan Sektor Perkebunan Melalui Analisis Kebijakan Dividend an Profitabilitas. Jurnal Ilmiah Manajemen Kesatuan, 5(2), pp.074-079.
[28] Purba, J.H.V., Ratodi, M., Mulyana, M., Wahyoedi, S., Andriana, R., Shankar, K. and Nguyen, P.T., 2019. Prediction Model in Medical Science and Health Care. International Journal of Engineering and Advanced Technology, 8, pp.815-818.
[29] Purba, J.H.V., 2017. The analysis of European Union's vegetable oil consumption:" will the European Parliament Resolution Halt the Consumption of Crude Palm Oil in the European Union in the future?". International Journal of Applied Business and Economic Research, 15, p.19.
[30] Putu Elmira. 2019. 6 Rekomendasi Coffee Shop di Bogor yang Nyaman untuk Hangout. Di akses Pada 14 Desember 2019.
[31] Rizki Ramadhan, N. Rachma dan M. Hufron. 2019. Pengaruh Experiential Marketing Terhadap Loyalitas Pelanggan (Studi Kasus Pada Rambo Taichan Di Kota Malang). Jurnal Ilmiah Riset Manajemen, Vol 8, No 20.
[32] Sangadji, Etta Mamang & Sopiah. 2013. Perilaku Konsumen – Pendekatan praktis disertai himunan Jurnal Penelitian. Yogyakarta: ANDI.
[33] Setiawan, B., Panduwangi, M. and Sumintono, B., 2018. A Rasch analysis of the community’s preference for different attributes of Islamic banks in Indonesia. International Journal of Social Economics.
[34] Sudaryono, 2013 . Pengembangan Instrumen Penelitian Pendidikan. Yogyakarta: Graha Ilmu.
[35] Sugiyono, 2016 . Metode Penelitian Kuantitatif Kualitataif dan Kombinasi (Mixed Methods). Bandung: Alfabeta.
[36] Soedargo, B.P., 2019. Dampak Kualitas Pelayanan Terhadap Kepuasan Pasien Rawat Inap Peserta BPJS Kesehatan Di RS Melania Bogor. Jurnal Ilmiah Manajemen Kesatuan, 7(3), pp.295-302.
[37] Suharsono Syahputra, Anik Lestari Andjarwati. 2019. Pengaruh Kualitas Layanan dan Experiential Marketing terhadap Niat Berkunjung Ulang dengan Kepuasan sebagai Variabel Mediasi (Studi pada Pengunjung Wisata Edukasi Kampung Coklat Blitar). Universitas Negeri Surabaya. Jurnal Ilmu Manajemen,Vol 7, No 1.
[38] Wibowo, W. and Mekaniwati, A., 2020. Pengaruh Struktur Modal dan Kemampulabaan Terhadap Return Saham Perusahaan Properti dan Real Estate Yang Terdaftar di BEI Tahun 2013-2015. Jurnal Ilmiah Manajemen Kesatuan, 8(1), pp.19-28.
[39] Zuhdi, S., Rainanto, B.H. and Apriyani, D., 2020, May. Analysis of Co-Branding Strategy to Improve Company’s Competitive Power (Case Study on Walls Selection Oreo). In 2nd International Seminar on Business, Economics, Social Science and Technology (ISBEST 2019) (pp. 146-149). Atlantis Press.
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Published
2020-08-18
How to Cite
Tantowi, A. I., & Pratomo, A. W. (2020). Pengaruh Store Atmosphere dan Experiential Marketing Terhadap Keputusan Pembelian Di Kopi Daong Pancawati. Jurnal Ilmiah Manajemen Kesatuan, 8(2), 65–78. https://doi.org/10.37641/jimkes.v8i2.328
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