Market Potential of Mobile Halal Poultry Slaughterhouses in Banten

Authors

  • Diqbal Satyanegara Universitas Sultan Ageng Tirtayasa, Indoonesia
  • Galih Ginanjar Saputra Universitas Sultan Ageng Tirtayasa, Indoonesia

DOI:

https://doi.org/10.37641/jimkes.v13i4.3314

Keywords:

Halal Slaughter, Market Potential, Market Survey, Poultry Industry, Poultry Slaughterhouse

Abstract

This research explores the connection between students’ learning styles and their vocabulary  achievement among second-grade learners. Utilizing a correlational research approach, the study  gathered data through a questionnaire addressing visual, auditory, and kinesthetic learning  preferences, along with a vocabulary achievement test. The participants included 25 students from  Class C. Data were analyzed using the Pearson Product-Moment correlation method. The results  show a strong positive relationship between each learning style and vocabulary achievement, with  correlation values of r = 0.838 for visual, r = 1.000 for auditory, and r = 0.923 for kinesthetic styles.  These findings suggest that students' preferred learning styles significantly impact their vocabulary  acquisition. The study emphasizes the need for teachers to acknowledge and adapt to various learning  styles in their teaching methods to support better vocabulary learning. It also recommends future  studies with broader and more varied participant groups to allow for generalization and deeper  exploration of causal links.

Downloads

Download data is not yet available.

References

Ahmad, J., & Taib, F. M. (2024). Enhancing malaysia's halal brand identity: insights and strategies for sustainable global halal hub. Kajian Malaysia: Journal of Malaysian Studies, 42(2), 124-137.

Auliyah, R. (2024). Qualitative analysis of the perceived value of repeat visits at the Wonokromo traditional market in Surabaya. Jurnal Ilmiah Manajemen Kesatuan, 11(3), 1153–1160.

Baines, P., Fill, C., & Rosengren, S. (2017). Marketing. Oxford: Oxford University Press.

Baker, M. J., & Hart, S. J. (2003). The marketing book. Oxford: Butterworth-Heinemann.

Baker, M., & Hart, S. (2008). The marketing book. London: Routledge.

Bakrie, B., Rohaeni, E. S., Yusriani, Y., & Tirajoh, S. (2021). The development of a newly formed superior local chicken in Indonesia–A review. Journal of Hunan University Natural Sciences, 48(9), 984-998.

Dashti, L. A., Jackson, T., West, A., & Jackson, L. (2024). Enhancing halal food traceability: a model for rebuilding trust and integrity in Muslim countries. Journal of Islamic Marketing, 15(12), 3382-3408.

Dhillon, R., & Moncur, Q. (2023). Small-scale farming: A review of challenges and potential opportunities offered by technological advancements. Sustainability, 15(21), 15478.

Ejigu, A. K., & Yeshitela, K. (2024). Envisioning sustainable sanitation planning: a unified approach of diffusion of innovation and theory of planned behavior in predicting ecosan toilet adoption in Arba Minch City, Ethiopia. Frontiers in Environmental Science, 12(2), 637-659.

Ellahi, R. M., Wood, L. C., Khan, M., & Bekhit, A. E. D. A. (2025). Integrity challenges in halal meat supply chain: Potential industry 4.0 technologies as catalysts for resolution. Foods, 14(7), 1135-1150.

Erenstein, O., Jaleta, M., Sonder, K., Mottaleb, K., & Prasanna, B. M. (2022). Global maize production, consumption and trade: trends and R&D implications. Food security, 14(5), 1295-1319.

Erislan, E. (2023). Quantitative analysis of marketing strategy effective marketing management approach. Jurnal Ilmiah Manajemen Kesatuan, 11(1), 197–204.

Franzo, G., Legnardi, M., Faustini, G., Tucciarone, C. M., & Cecchinato, M. (2023). When everything becomes bigger: big data for big poultry production. Animals, 13(11), 1804-1817.

Gilbert, D. C., & Jackaria, N. (2002). The efficacy of sales promotions in UK supermarkets: a consumer view. International Journal of Retail & Distribution Management, 30(6), 315-322.

Hanafi, N. A. M., & Majid, M. N. A. (2024). Traceability of logistics in halal meat supply chain according to islamic legal maxim. Journal of Law and Governance, 7(1), 73-94.

Iskandar, D. I., Eviatun, E., & Rumianti, S. (2024). Analysis of distribution and marketing efficiency of pineapples from a sharia economic perspective. Jurnal Ilmiah Manajemen Kesatuan, 12(3), 555–560.

Jari, B., & Fraser, G. C. G. (2009). An analysis of institutional and technical factors influencing agricultural marketing amongst smallholder farmers in the Kat River Valley, Eastern Cape Province, South Africa. African journal of agricultural research, 4(11), 1129-1137.

Kumar, V., Leone, R. P., Aaker, D. A., & Day, G. S. (2018). Marketing research. New York: Wiley.

Kydyrbekova, A., Meiramkulova, K., Kydyrbekova, A., & Mkilima, T. (2024). Exploring the nexus of innovation management, ultraviolet irradiation, and business scale: implications for sustainable fruit and vegetable preservation during the COVID-19 era. Journal of Innovation and Entrepreneurship, 13(1), 19-28.

Kyomugisha, H., Sebatta, C., & Mugisha, J. (2018). Potato market access, marketing efficiency and on-farm value addition in Uganda. Scientific African, 1(1), 1-13.

Li, X., Zito, S., Sinclair, M., & Phillips, C. J. (2018). Perception of animal welfare issues during Chinese transport and slaughter of livestock by a sample of stakeholders in the industry. PLoS One, 13(6), 1970-1988.

Lusianti, D., Yasin, R. M., & Munachifdlil'Ula, A. N. (2025). Innovating halal assurance in individual broiler chicken slaughterhouses: a model for ethical and decentralized meat processing. IQTISHODUNA: Jurnal Ekonomi Islam, 14(1), 145-166.

Malhotra, N. K. (2020). Marketing research: an applied prientation. London: Pearson.

Natawiria, A. S., & Riduwan, H. I. (2010). Statistika Bisnis. Bandung: Alfabeta.

Njisane, Y. Z., & Muchenje, V. (2016). Farm to abattoir conditions, animal factors and their subsequent effects on cattle behavioural responses and beef quality—A review. Asian-Australasian journal of animal sciences, 30(6), 755-773.

Nurkholis, H. I. (2025). enhancing sales tactic in chicken broiler cut: implementation project at makmur berkah bersama (Jakarta: Doctoral dissertation, Institute IPMI).

Rahman, M. M., Razimi, M. S. A., Ariffin, A. S., & Hashim, N. (2024). Navigating moral landscape: Islamic ethical choices and sustainability in Halal meat production and consumption. Discover Sustainability, 5(1), 201-225.

Rahmani, A., Ahmed Laloui, H., Kara, R., Dems, M. A., Cherb, N., Klikha, A., & Blake, D. P. (2024). The financial cost of coccidiosis in Algerian chicken production: A major challenge for the poultry sector. Avian Pathology, 53(5), 368-379.

Ramli, M. H., Rosman, A. S., & Jamaludin, M. A. (2024). The potential risks related to halal and toyyiba in the poultry supply chain integration system: A review. Halalsphere, 4(2), 66-67.

Rebuma, T., Girma, W., Misgana, G., Tariku, F., & Pal, M. (2024). Welfare of livestock during transportation and market transactions: implications for meat quality in ethiopia. International Journal of Food Science and Agriculture, 8(2), 208-227.

Schwartzkopf-Genswein, K. S., Faucitano, L., Dadgar, S., Shand, P., González, L. A., & Crowe, T. G. (2012). Road transport of cattle, swine and poultry in North America and its impact on animal welfare, carcass and meat quality: A review. Meat science, 92(3), 227-243.

Sehar, M., & Oyekale, A. S. (2022). Effect of livestock farmers’ access to formal markets on marketing inefficiency in Mpumalanga province, South Africa. African Journal of Science, Technology, Innovation and Development, 14(1), 225-233.

Smith, D., Ilham, N., Putri, R., Widjaja, E., Nugroho, W. S., Cooper, T. L., ... & Mayberry, D. (2024). Calculation of livestock biomass and value by province in Indonesia: Key information to support policymaking. Preventive veterinary medicine, 226(1), 106-124.

Stephany, A. (2015). The business of sharing: Making it in the new sharing economy. Cham: Springer.

Susanto, I., Hartono, S., & Abrianto, T. H. (2024). Business development strategy analysis using the business model canvas approach at Genong Farm Madiun. Jurnal Ilmiah Manajemen Kesatuan, 12(4), 939–950.

Ursinus, W. W., Voogt, A. M., Bongers, J. H., & Sijm, D. T. (2023). Qualitative welfare risks of cows offered to a Dutch mobile slaughter unit. Frontiers in Animal Science, 4(1), 119-135.

Verhoef, P. C., Stephen, A. T., Kannan, P. K., Luo, X., Abhishek, V., Andrews, M., ... & Zhang, Y. (2017). Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products. Journal of Interactive Marketing, 40(1), 1-8.

Wang, X. (2020). Blockchain chicken farm: And other stories of tech in China's countryside. New York; FSG Originals.

Zheng, A., Lin, S., Pirzado, S. A., Chen, Z., Chang, W., Cai, H., & Liu, G. (2020). Stress associated with simulated transport, changes serum biochemistry, postmortem muscle metabolism, and meat quality of broilers. Animals, 10(8), 1420-1442.

Zhulal, M., Marits, S. A., & Herman, S. (2024). Generation Z purchasing behavior profile in the digital economy: normative analysis in online markets. Jurnal Ilmiah Manajemen Kesatuan, 11(3), 1355–1362.

Downloads

Published

2025-07-01

How to Cite

Satyanegara, D., & Saputra , G. G. (2025). Market Potential of Mobile Halal Poultry Slaughterhouses in Banten. Jurnal Ilmiah Manajemen Kesatuan, 13(4), 2257–2266. https://doi.org/10.37641/jimkes.v13i4.3314