Enhancing Madura’s Tourism Potential: Financial Inclusion, Digital Technology, and the Moderating Effect of Digital Literacy

Evaliati Amaniyah; Samsuki; Aprilina Susandini

doi:10.37641/jimkes.v13i6.3856

Authors

Evaliati Amaniyah Universitas Trunojoyo Madura, Indonesia
Samsuki Universitas Trunojoyo Madura, Indonesia
Aprilina Susandini Universitas Trunojoyo Madura, Indonesia

DOI:

https://doi.org/10.37641/jimkes.v13i6.3856

Keywords:

Service Quality, Supply Chain Management, Tourism Supply Chain, Tourist Loyalty, Tourist Satisfaction

Abstract

Tourism plays a vital role in regional economic growth and community empowerment, particularly in island regions such as Madura, where abundant coastal and marine resources hold significant potential for sustainable tourism development. This study aims to analyse how financial inclusion and the use of digital technology can promote the development of tourism potential in Madura, with digital literacy as a moderating variable. Data was obtained through a survey of tourism stakeholders and related MSMEs in the Madura region. The analysis technique used was Partial Least Squares Structural Equation Modelling (PLS-SEM). The results indicate that financial inclusion and digital technology have a positive and significant impact on tourism potential development. Digital literacy also has a direct positive impact on tourism potential; however, its role as a moderating variable yields varied results. Digital literacy does not significantly moderate the relationship between financial inclusion and tourism potential, while in the relationship between digital technology and tourism potential, digital literacy negatively moderates the relationship. This study provides policy implications for local governments and financial institutions in expanding targeted financial access and digital education to strengthen the local economy through tourism.

Downloads

Download data is not yet available.

References

Abedalrhman, K. (2024). Revolutionizing tourism: The impact and potential of financial technology applications. Social Science Journal for Advanced Research, 4(2), 118-124.

Adel, N. (2024). The impact of digital literacy and technology adoption on financial inclusion in Africa, Asia, and Latin America. Heliyon, 10(24), 22-25.

Al-Afeef, M. A., & Alsmadi, A. A. (2025). Digital empowerment: Unraveling the impact of digital literacy on financial mastery. Discover Sustainability, 6(1), 311-315.

Ali, M., Ekawati, S. A., Taskirawati, I., Alfadin Nur, D. S., Irfan, M., Inayah, A. N., ... & Hasnah, D. H. (2024). Sustainable Coastal tourism: A comprehensive development strategies (Tanjung Bira and Lemo-lemo tourism area as a case study). International Journal of Sustainable Development & Planning, 19(7), 31-35.

Al-Romeedy, B. S. (2024). Sustainable bytes: The digital literacy and skills revolution in tourism. In Dimensions of regenerative practices in tourism and hospitality (pp. 206-221). Hershey: IGI Global.

Al-Shami, S. A., Damayanti, R., Adil, H., & Farhi, F. (2024). Financial and digital financial literacy through social media use towards financial inclusion among batik small enterprises in Indonesia. Heliyon, 10(15), 31-37.

Amelia, V., & Prasetyo, D. (2023). Manfaat literasi digital generasi z sebagai preferensi tujuan wisata dan promosi pariwisata. Ideas: Jurnal Pendidikan, Sosial, dan Budaya, 9(2), 377-386.

Ananda, G. C., Syaula, M., Ramadhan, Z., & Sahputra, A. (2024, February). Implementation of financial literacy based on financial technology on the sustainability of small and medium enterprises (sme) in mangrove forest tourism village, Pantai Cermin. In International Conference on Artificial Intelligence, Navigation, Engineering, and Aviation Technology, 2(1), 407-410.

Anter, M., & Elmaghraby, D. (2025). Financial technology in the Egyptian tourism sector: An analytical study of opportunities and applications. Minia Journal of Tourism and Hospitality Research MJTHR, 19(1), 199-221.

Antipov, D. V., Kuznetsova, E. Y., & Aytasova, A. (2020, December). Digital technologies and QMS of industrial enterprise: Focus on efficiency. In IOP Conference Series: Materials Science and Engineering, 986(1), 12-24.

Bahagia, D. S., & Subiyantoro, H. (2022). Analysis of factors affecting tourism in Indonesia based on tourism objectsand panel regression. Jurnal Ekonomi, 24(1), 35-43.

Bănescu, C., Boboc, C., Ghiță, S., & Vasile, V. (2021). Tourism in digital era. Proceedings of the 7th BASIQ International Conference on New Trends in Sustainable Business and Consumption, 1(2), 3-5.

Bhattacharya, R. (2020). Financial inclusion in India: An assessment. In Wealth Creation and Poverty Reduction: Breakthroughs in Research and Practice (pp. 559-568). New York: IGI Global Scientific Publishing.

Bogea, G., S., Santoro, F. M., & Mira da Silva, M. (2022). An ontological analysis of digital technology. In International Conference on Conceptual Modeling (pp. 92-101). Cham: Springer International Publishing.

Cheryl, B. K., Ng, B. K., & Wong, C. Y. (2021). Governing the progress of internet-of-things: ambivalence in the quest of technology exploitation and user rights protection. Technology in Society, 64(1), 101-114.

Cnaan, R. A., Moodithaya, M. S., & Handy, F. (2012). Financial inclusion: lessons from rural South India. Journal of Social Policy, 41(1), 183-205.

Cornellia, A. H., Saptoto, R., & Salsabela, K. (2025). Toward digital technology maturity: Empowering small medium enterprise in Sleman Yogyakarta Indonesia toward sustainable tourism and creative economy development. Journalism, 15(2), 98-112.

Darubekti, N., Hanum, S. H., Suryaningsih, P. E., & Waryenti, D. (2022). Increasing the digital literacy among tourism awareness groups for sustainable tourism village development. MITRA: Jurnal Pemberdayaan Masyarakat, 6(2), 158-168.

Elfaki, K. E., & Ahmed, E. M. (2024). Digital technology adoption and globalization innovation implications on Asian Pacific green sustainable economic growth. Journal of Open Innovation: Technology, Market, and Complexity, 10(1), 121-135.

Eltanskaya, E. A., Arzhanovskaya, A. V., & Kulichenko, Y. N. (2024). The impact of education on digital transactions. In Remote Investment Transactions in the Digital Age: Perception, Techniques, Law Regulation (pp. 49-53). Cham: Springer Nature Switzerland.

Goel, A. (2023). Trends and reforms of financial inclusion in India. International Review of Applied Economics, 37(2), 275-285.

Jige, S. B. (2025). Role of digital technologies in the education. In Multi-Industry Digitalization and Technological Governance in the AI Era (pp. 51-72). New York: IGI Global Scientific Publishing.

Lasibey, A. A., Flora, V. A., & Taimenas, E. (2024). Analysis of digital media literacy among tourism stakeholder in the coastal area of Kupang City. In International Conference on Applied Science and Technology on Social Science 2023 (iCAST-SS 2023). Paris: Atlantis Press.

Luo, H., Wang, H., & Wu, Y. (2024). Digital financial inclusion and tourism development. International Review of Economics & Finance, 90(1), 207-219.

Ma, L., & Ouyang, M. (2023). Spatiotemporal heterogeneity of the impact of digital inclusive finance on tourism economic development: Evidence from China. Journal of Hospitality and Tourism Management, 56(1), 519-531.

Mavlutova, I., Spilbergs, A., Verdenhofs, A., Natrins, A., Arefjevs, I., & Volkova, T. (2022). Digital transformation as a driver of the financial sector sustainable development: An impact on financial inclusion and operational efficiency. Sustainability, 15(1), 207.

Mei, Y. (2024). Exploring the mechanisms driving elderly Fintech engagement: the role of social influence and the elderly’s digital literacy. Frontiers in Psychology, 15(2), 142-147.

Muschert, G. W., Nair, S. K., & Nair, B. A. (2024). On financial inclusion and global development: An introductory remark. In Financial Inclusion: In Pursuit of UN Sustainable Development Goal 8.10. Cham: Springer Nature Switzerland.

Naredia, S. P., Demartoto, A., & Romadhon, A. (2023). Capacity development of micro, small, and Medium scale enterprise actors in tourism sector using tourism digital Literacy approach in Surakarta Indonesia. Proceedings Series on Social Sciences & Humanities, 12(1), 307-310.

Nasution, R. K., Harahap, R. H., Kurniawati, D., & Ridho, H. (2024). The impact of community participation, government support, and private sector involvement on sustainable tourism development: Moderating the role of collaborative governance. Przestrzeń Społeczna (Social Space), 24(2), 202-225.

Nekhvyadovich, L. I., Kuttubaeva, T. A., & Petrenko, N. E. (2022). Ecotourism as a basis for sustainable regional development. In Geo-Economy of the Future: Sustainable Agriculture and Alternative Energy (pp. 307-314). Cham: Springer International Publishing.

Nugroho, R. Y. Y., Adiyanto, M. R., & Faizza, S. N. (2025). Does financial inclusion influence tourism performance? An empirical study in Indonesia. KnE Social Sciences, 10(5), 276-286.

Park, H., Kim, H. S., & Park, H. W. (2021). A scientometric study of digital literacy, ICT literacy, information literacy, and media literacy. J. Data Inf. Sci., 6(2), 116-138.

Puebla, P., Arias, J., & Matheu, A. (2024). Alfabetización digital en la educación superior: Un análisis correlacional multivariante del Manejo de Herramientas Tecnológicas por Docentes Universitarios. Revista Ibérica de Sistemas e Tecnologias de Informação, 70(1), 448-461.

Rahmani, S., Abdillah, F., & Ristanti, V. (2025). Optimizing MSME sustainability through digital marketing, innovation, and financial literacy with financial technology support. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, 14(1), 212-239.

Ratna, S., Saide, S., Putri, A. M., Indrajit, R. E., & Muwardi, D. (2024). Digital transformation in tourism and hospitality industry: A literature review of blockchain, financial technology, and knowledge management. EuroMed Journal of Business, 19(1), 84-112.

Rumanti, A. A., Daryanto, Y., Amelia, M., Rizaldi, A. S., Zulkarnain, I., & Andrawina, L. (2025). The role of organizational and stakeholder factors in strengthening digital literacy and communication for edu-tourism. Journal of Open Innovation: Technology, Market, and Complexity, 100618.

Sadykov, Z., Takhtayeva, R., Nussupova, L., Nurmukhamedova, S., & Akimov, Z. (2023). Tourism potential and the assessment of tourist destinations as basis for the tourism sustainable development. Journal of Environmental Management & Tourism, 14(4), 2117-2126.

Shi, Y., Swamy, V., & Paramati, S. R. (2021). Does financial inclusion promote tourism development in advanced and emerging economies? Applied Economics Letters, 28(6), 451-458.

Stevenson, E. S., & Ardiansyah, I. (2024). Pengaruh digital tourism terhadap minat kunjungan wisatawan di Museum Digital Gedung Juang 45 Bekasi. Journal of Social and Economics Research, 6(1), 237-246.

Sugiyono, P. D. (2018). Metode penelitian kuantitatif, kualitatif, dan R&D. Bandung: Alfabeta, Ed.

Supartoyo, Y. H. (2022). Advancing financial inclusion through fintech to drive the development of a digital society. Proceeding International Conference on Education Innovation and Social Science, 2(1), 221–228.

Tahol, T. O., Susandini, A., & Hadyarti, V. (2024). The impact of financial inclusion and technology digitalization on the development of the creative economy in Pamekasan. Indonesian Journal of Islamic Economics and Finance, 4(2), 317-336.

Tomczyk, L., & Eger, L. (2020). Online safety as a new component of digital literacy for young people. Интеграция образования, 24(2), 172-184.

Trianto, M. R., & Susandini, A. (2024). Analisis peran perbankan dan inklusi keuangan dalam mengembangkan potensi pariwisata di Kabupaten Sumenep. PERFORMANCE: Jurnal Bisnis & Akuntansi, 14(1), 367-376.

Triwahyono, B., Rahayu, T., & Kraugusteeliana, K. (2023). Analysing the role of technological innovation in improving the operational efficiency of MSMEs. Jurnal Minfo Polgan, 12(1), 1417-1426.

Vaz, R., de Carvalho, J. V., Teixeira, S. F., & Castanho, R. (2025). Smart tourism destination advances through qualitative research and further research avenues: A systematic literature review. Discover Sustainability, 6(1), 1-22.

Vincent, G., & Sivakumar, S. (2019). Financial inclusion in India—a progress and challenges. International Journal of Advanced Science and Technology, 28(19), 521-530.

Wahyuningsih, S., & Wahyudi, M. A. (2024). Optimization model of tourism android application based on Madura local wisdom as a persuasive digitalization for global tourists. Jurnal Spektrum Komunikasi, 12(3), 359-377.

Xia, L., Baghaie, S., & Sajadi, S. M. (2024). The digital economy: Challenges and opportunities in the new era of technology and electronic communications. Ain Shams Engineering Journal, 15(2), 102411.

Yekimov, S., Sobirov, B., Turdibekov, K., Aimova, M., & Goncharenko, M. (2021, October). Using the digital ecosystem in tourism clusters in green tourism. In International Conference Ecosystems without Borders. Cham: Springer International Publishing.

Zhang, C., Liu, Y., & Pu, Z. (2023). How digital financial inclusion boosts tourism: evidence from Chinese cities. Journal of Theoretical and Applied Electronic Commerce Research, 18(3), 1619-1636.