Sentiment Analysis of Community Perceptions on Coastal HRM Practices in Blue Economy Initiatives: An NLP-Based Study

Muhamad Toyib Daulay

doi:10.37641/jimkes.v13i5.4009

Authors

Muhamad Toyib Daulay Universitas Pembangunan Panca Budi, Indonesia

DOI:

https://doi.org/10.37641/jimkes.v13i5.4009

Keywords:

Blue Economy, Coastal Management, Community Perception, NLP, Sentiment Analysis

Abstract

Indonesia’s vast coastline and reliance on maritime sectors highlight the urgency of sustainable coastal management. Within this context, Human Resource Management (HRM) plays a crucial role in ensuring community participation and support for blue economy initiatives. This study examines community perceptions toward coastal HRM practices within blue economy initiatives in North Sumatra Province, Indonesia, using advanced natural language processing techniques. This study analyzes 4,399 text samples from community surveys, public forums, and stakeholder interviews using RoBERTa, BERT, and LSTM models to identify sentiment patterns surrounding coastal management strategies. Results show a balanced sentiment distribution: 34.7% positive, 28.9% neutral, and 36.4% negative responses. Temporal analysis reveals sentiment evolution from initial skepticism (-0.23) through consultation improvements (+0.15) to cautious optimism (+0.31) following early project benefits. Key findings indicate that while communities show potential for supporting blue economy initiatives, successful implementation requires addressing concerns about economic displacement, cultural disruption, and inadequate compensation. The study contributes a scalable NLP framework for continuous community sentiment monitoring in coastal management contexts.

Downloads

Download data is not yet available.

References

Abd Kadir, M. A., Fajeriana, N., Refra, M. S., Hasriyanti, H., Sulfiana, S., & Salmawati, S. (2024). Pemberdayaan perangkat desa, masyarakat, dan pemuda dalam manajemen pembangunan desa berwawasan lingkungan dengan praktik konservasi pesisir. PROFICIO, 5(2), 836-843.

Aris, T., Mamahit, D. A., & Ras, A. R. (2022). Indonesian salt import policy as a threat and opportunity in the concept of blue economy in Indonesia. Jurnal Pamator: Jurnal Ilmiah Universitas Trunojoyo, 15(1), 1-13.

Bax, N., Novaglio, C., Maxwell, K. H., Meyers, K., McCann, J., Jennings, S., ... & Carter, C. G. (2022). Ocean resource use: building the coastal blue economy. Reviews in fish biology and fisheries, 32(1), 189-207.

Birjali, M., Kasri, M., & Beni-Hssane, A. (2021). A comprehensive survey on sentiment analysis: Approaches, challenges and trends. Knowledge-Based Systems, 226 (4) 107-134.

Bohara, K., Shakya, A., & Debb Pande, B. (2023). Fine-tuning of RoBERTa for document classification of arXiv dataset. In Mobile Computing and Sustainable Informatics: Proceedings of ICMCSI 2023 (pp. 243-255). Singapore: Springer Nature Singapore.

Botero, C. M., Milanes, C. B., & Robledo, S. (2023). 50 years of the coastal zone management act: The bibliometric influence of the first coastal management law on the world. Marine Policy, 150(2) 10-55.

Chang, S., Leung, W. K., Yao, F. K., & Gong, Y. (2022). Firm employee relations system and financial performance: Unfolding the Dual-Causal relationship and the associated temporal and resource boundary conditions. The International Journal Of Human Resource Management, 33(18), 3591-3628.

Cuker, B., & Gibson, D. (2021). Building an inclusive and equitable new blue economy. In Preparing a Workforce for the New Blue Economy (pp. 469-477). Amsterdam: Elsevier.

Devlin, J., Chang, M. W., Lee, K., & Toutanova, K. (2019, June). Bert: Pre-training of deep bidirectional transformers for language understanding. In Proceedings of the 2019 conference of the North American chapter of the association for computational linguistics: human language technologies, volume 1 (long and short papers) (pp. 4171-4186).

Dhaniswari, A. M., Anam, S., Safitri, A. I., Anjaina, B. S., Anjani, C. A. D., Cahya, B. C. N. A., ... & Soekarno, A. F. (2024). Peningkatan kapasitas sumber daya manusia berbasis ekonomi biru melalui pemberdayaan masyarakat pesisir teluk saleh, desa labuhan sangoro-maronge, kabupaten sumbawa: Bahasa Indonesia. Journal of Community Development & Empowerment, 5(3), 69-91.

Dutra, L. X., Bustamante, R. H., Sporne, I., van Putten, I., Dichmont, C. M., Ligtermoet, E., ... & Deng, R. A. (2015). Organizational drivers that strengthen adaptive capacity in the coastal zone of Australia. Ocean & Coastal Management, 109(5) 64-76.

Ertör, I., & Hadjimichael, M. (2020). Blue degrowth and the politics of the sea: rethinking the blue economy. Sustainability Science, 15(1), 1-10.

Eshete, S. K., & Birbirssa, Z. A. (2024). Strategic Human Resource Management (SHRM) in creating inclusive workplace: systematic review. SAGE Open, 14(4), 215-244.

Fuqiang, Z. H. A. O., & Yun, C. H. E. N. (2024). Impact of diversity & inclusion human resource practice on employees’ innovative behavior: the effect of thriving at work and shared leadership. Frontiers of Business Research in China, 18(4) 289-314.

Goble, B. J., Hill, T. R., & Phillips, M. R. (2017). An assessment of integrated coastal management governance and implementation using the DPSIR framework: KwaZulu-Natal, South Africa. Coastal management, 45(2), 107-124.

Graziano, M., Alexander, K. A., McGrane, S. J., Allan, G. J., & Lema, E. (2022). The many sizes and characters of the Blue Economy. Ecological Economics, 196(12), 107-141.

Hendrickx, G. G., Antolínez, J. A., & Herman, P. M. (2023). Predicting the response of complex systems for coastal management. Coastal Engineering, 182(34), 1089-1099.

Hutto, C., & Gilbert, E. (2014, May). Vader: A parsimonious rule-based model for sentiment analysis of social media text. In Proceedings of the international AAAI conference on web and social media 8 (1), 216-225.

Ibrahim, H. S. (2013). Towards an effective framework for coastal zone management: the Egyptian experience. Journal of Coastal Conservation, 17(3), 601-613.

Jose, A., & Harikumar, S. (2022). Predicting imdb movie ratings using roberta embeddings and neural networks. In Responsible Data Science: Select Proceedings of ICDSE 2021 (pp. 181-189). Singapore: Springer Nature Singapore.

Kim, J. H., Park, S. W., Kim, J. Y., Park, J., Jung, S. H., & Sim, C. B. (2023). RoBERTa-CoA: RoBERTa-based effective finetuning method using co-attention. IEEE Access, 11 (2) 12-30.

Krishnamurthy, R. R., Jonathan, M. P., Srinivasalu, S., & Glaeser, B. (Eds.). (2018). Coastal Management: Global Challenges and Innovations. Oxford: Academic Press.

Liu, B. (2022). Sentiment analysis: A fascinating problem. In Sentiment analysis and opinion mining (pp. 1-8). Cham: Springer International Publishing.

Martínez-Vázquez, R. M., Milán-García, J., & de Pablo Valenciano, J. (2021). Challenges of the Blue Economy: evidence and research trends. Environmental Sciences Europe, 33(1), 61-66.

Marwa, T., Muizzuddin, Bashir, A., Andaiyani, S., & Cahyadi, A. (2024). Determinants of the blue economy growth in the era of sustainability: A case study of indonesia. Economies, 12(11), 299-305.

Matei, M. C., Abrudan, L. C., & Abrudan, M. M. (2024). Financial perspectives on human capital: Building sustainable HR strategies. Sustainability, 16(4), 1441-1445.

McGrandle, J. (2017). Understanding diversity management in the public sector: A case for contingency theory. International Journal of Public Administration, 40(6), 526-537.

Moser, S. C., Jeffress Williams, S., & Boesch, D. F. (2012). Wicked challenges at land’s end: Managing coastal vulnerability under climate change. Annual Review of Environment and Resources, 37(1), 51-78.

Narwal, S., Kaur, M., Yadav, D. S., & Bast, F. (2024). Sustainable blue economy: Opportunities and challenges. Journal of Biosciences, 49(1), 18-20.

Parfitt, A., & Read, S. (2023). Educator views regarding young people’s aspirations in peripheral coastal communities in England: a Q study. Oxford Review of Education, 49(6), 764-780.

Puluhulawa, R. R., Idji, R. A., Pakudu, R., & Botutihe, N. (2025). Manajemen sumber daya manusia di Dinas Perikanan Kabupaten Gorontalo. Jurnal Media Administrasi, 10(1), 124-133.

Raha, D., Davies-Vollum, K. S., Hemstock, S. L., Boateng, I., Islam, M. T., & Pierce, C. A. (2024). We need collaboration and co-creation to address challenges facing coastal communities. Nature human behaviour, 8(5), 814-822.

Rahmayanti, E., Aryanie, I., Malik, I., & Haura, G. A. (2025). Blue economy: perspektif dalam peningkatan nilai ekonomi Indonesia. Jurnal Penelitian Ekonomi Akuntansi (JENSI), 9(1), 47-60.

Razladova, O., & Nyoko, A. E. (2022). Blue economy development in Indonesia. Journal of Management: Small and Medium Enterprises (SMEs), 15(1), 89-105.

Rodríguez-Ibánez, M., Casánez-Ventura, A., Castejón-Mateos, F., & Cuenca-Jiménez, P. M. (2023). A review on sentiment analysis from social media platforms. Expert Systems with Applications, 223 (2), 119-862.

Setiyowati, H., Nugroho, M., & Halik, A. (2022). Developing a blue economy in Depok West Java, Indonesia: Opportunities and challenges of neon tetra fish cultivation. Sustainability, 14(20), 13-28.

Shahid, S., Kaur, K., Patel, P., Kumar, S., & Prikshat, V. (2025). Integrating sustainable development goals into HRM in emerging markets: an empirical investigation of Indian and Chinese banks. International Journal of Manpower, 46(4), 792-815.

Sitinjak, D., Budiana, I., Anggraini, M. K., Susana, N., & Fitriani, D. (2025). Pemberdayaan masyarakat pesisir melalui pelatihan manajemen sumber daya manusia dalam pengelolaan usaha bersama: pengabdian. Jurnal Pengabdian Masyarakat dan Riset Pendidikan, 3(4), 2475-2480.

Soekotjo, S., Sosidah, Kuswanto, H., Setyadi, A., & Pawirosumarto, S. (2025). A conceptual framework for sustainable human resource management: integrating ecological and inclusive perspectives. Sustainability, 17(3), 12-41.

Tagliabue, A., Matterson, K. O., Ponti, M., Turicchia, E., Abbiati, M., & Costantini, F. (2023). Sediment and bottom water eDNA metabarcoding to support coastal management. Ocean & Coastal Management, 244(3) 10-85.

Tan, K. L., Lee, C. P., & Lim, K. M. (2023). A survey of sentiment analysis: Approaches, datasets, and future research. Applied Sciences, 13(7), 45-50.

Urbancová, H., Vrabcová, P., Madzík, P., & Kocourek, A. (2025). Synergic strategies in reinforcing the pluralistic paradigm, inclusion and diversity as a catalyst for social sustainability focusing on agribusinesses. Agricultural Economics, 71(5), 273-284.

Wang, R. (2024). The hidden linkage of corporate efficiency and green innovation with human resource management practices: a newly perspective from China. Environmental Science and Pollution Research, 31(8), 12511-12527.

Wankhade, M., Rao, A. C. S., & Kulkarni, C. (2022). A survey on sentiment analysis methods, applications, and challenges. Artificial Intelligence Review, 55(7), 5731-5780.

Yang, L., Wang, J., & Qiu, W. (2025). RoBERTa-based Multi-Feature Integrated BiLSTM and CNN Model for Ceramic Review Analysis. IEEE Access, 13(1), 68-81.

Yuan, W., & Chang, Y. C. (2021). Land and sea coordination: Revisiting integrated coastal management in the context of community interests. Sustainability, 13(15), 8183-8198.

Yulius, K. G., Hulu, M., & Timba, Y. D. (2024). Upaya penguatan sumber daya manusia pada kegiatan wisata di Kawasan Wisata Pesisir Katiet, Kabupaten Kepulauan Mentawai. Jurnal Hospitality dan Pariwisata, 10(2) 89-99.