Developing a User-Centered Digital Platform to Enhance Sustainable Marketing of Fisheries Products

Dimas Bayu Sasongko; Jefri Putri Nugraha; Dewi Alima Nostalia Suseno; R. Sugeng Rahardjo; Djoko Surahmat; Prayoto Prayoto; Bambang Supriyadi; Sri Wartini

doi:10.37641/jimkes.v13i6.4239

Authors

Dimas Bayu Sasongko Politeknik Kelautan dan Perikanan Sidoarjo, Indonesia
Jefri Putri Nugraha Politeknik Kelautan dan Perikanan Sidoarjo, Indonesia
Dewi Alima Nostalia Suseno Politeknik Kelautan dan Perikanan Sidoarjo, Indonesia
R. Sugeng Rahardjo Politeknik Kelautan dan Perikanan Sidoarjo, Indonesia
Djoko Surahmat Politeknik Kelautan dan Perikanan Sidoarjo, Indonesia
Prayoto Prayoto Politeknik Kelautan dan Perikanan Sidoarjo, Indonesia
Bambang Supriyadi Politeknik Kelautan dan Perikanan Sidoarjo, Indonesia
Sri Wartini Politeknik Kelautan dan Perikanan Sidoarjo, Indonesia

DOI:

https://doi.org/10.37641/jimkes.v13i6.4239

Keywords:

Agribusiness, Digital Platform, Digital Transformation, E-Commerce, Fisheries Marketing, Small Enterprises, User-Centered Design

Abstract

With the increasing importance of digital marketing in the fisheries sector, the study investigates user needs and key features for a platform that supports efficient and sustainable product promotion. This study explores the development of a digital platform designed to enhance the marketing of fisheries products. The research employs a mixed-methods approach, combining qualitative design-based research with quantitative usability testing. Data collection was done through interviews, focus groups, and surveys with stakeholders, including business unit managers and consumers. The results identify essential platform features such as easy navigation, product information transparency, social media integration, and secure payment systems. The findings also highlight the importance of user-centered design principles in developing a digital platform that aligns with users' needs and enhances their experience. The study contributes to understanding how digital solutions can transform fisheries product marketing, offering practical implications for the development of similar platforms in other sectors. Future research should focus on real-world testing and the scalability of such platforms across various markets.

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