The Influence of Hospital Brand Image, Sharia Service Standards, and Psychospiritual Factors on Patient Loyalty in Indonesian Sharia Hospitals

Fatnan Setyo Hariwibowo; Maya Ariyanti; Maria Apsari Sugiat; Riski Taufik Hidayah

doi:10.37641/jimkes.v13i6.4353

Authors

Fatnan Setyo Hariwibowo Universitas Telkom Bandung, Indonesia
Maya Ariyanti Universitas Telkom Bandung, Indonesia
Maria Apsari Sugiat Universitas Telkom Bandung, Indonesia
Riski Taufik Hidayah Universitas Telkom Bandung, Indonesia

DOI:

https://doi.org/10.37641/jimkes.v13i6.4353

Keywords:

Hospital Brand Image, Sharia Service Standards, Psychospiritual Factors, Patient Loyalty, Sharia Hospital

Abstract

This study examines the impact of hospital brand image, Sharia service standards, and psychospiritual factors on patient loyalty in Sharia hospitals. Sharia hospitals in Indonesia are growing amid demand for Islam-aligned healthcare. Revenue and patients rise yearly but miss targets: 12-15 percent growth versus 20 percent goal, and 5-7 percent versus 15 percent. This signals loyalty issues involving brand image, Sharia quality, religiosity, trust, attitudes, and satisfaction. The aim is to analyze their interactions. Quantitative surveys with purposive sampling target patients from the past three years. Structural Equation Modeling analyzes 315 responses. Results reveal brand image drives Sharia standards; religiosity and trust form attitudes; standards and attitudes build satisfaction, the top loyalty predictor. Direct paths are significant; satisfaction variance is 53.1 percent, and loyalty 34.8 percent, via mediation. Improving brand and Sharia elements raises satisfaction and loyalty for growth targets. Prioritize digital marketing and spiritual care for retention.

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