Strategic Foresight and Entrepreneurial Orientation in Enhancing Business Adaptability for Navigating Uncertainty in Food and Beverage SMEs

Enny Noegraheni Hindarwati; Agus Rahayu; Vanessa Gaffar; Lili Adi Wibowo

doi:10.37641/jimkes.v14i1.4552

Authors

Enny Noegraheni Hindarwati Universitas Pendidikan Indonesia, Indonesia
Agus Rahayu Universitas Pendidikan Indonesia, Indonesia
Vanessa Gaffar Universitas Pendidikan Indonesia, Indonesia
Lili Adi Wibowo Universitas Pendidikan Indonesia, Indonesia

DOI:

https://doi.org/10.37641/jimkes.v14i1.4552

Keywords:

Business Adaptability, Business Uncertainty, Entrepreneurial Orientation, Food and Beverage SMEs, Strategic Foresight

Abstract

Rising market, technological, and environmental uncertainties challenge Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector, making strategic foresight and entrepreneurial orientation essential for adaptability and competitiveness. This study aims to examine the effects of strategic foresight and entrepreneurial orientation on business adaptability in navigating uncertainty among food and beverage MSMEs in Jakarta. A quantitative approach with a cross-sectional survey design was employed. Data were collected from 100 MSME owners or managers using a structured questionnaire and analyzed using structural equation modeling–partial least squares. The results indicate that strategic foresight has a significant positive effect on business adaptability, while entrepreneurial orientation strengthens innovation, proactiveness, and organizational resilience. Furthermore, business adaptability is found to mediate the relationship between strategic foresight and the ability of MSMEs to navigate business uncertainty. These findings highlight the importance of integrating foresight and entrepreneurial orientation as dynamic capabilities to enhance MSME resilience. This study contributes theoretically to the dynamic capabilities perspective and provides practical insights for business practitioners and policymakers in strengthening the adaptive capacity of food and beverage MSMEs amid an increasingly uncertain business environment.

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