Platform-Enabled Horizontal Collaboration Strategy as a Strategy to Improve the Sustainable Logistics Performance of Logistics Companies
DOI:
https://doi.org/10.37641/jimkes.v14i1.4865Keywords:
Competitive Implementation, Customer Experience Management, Digital Logistics Agility, Logistics Ecosystem Turbulence, Sustainable Logistics PerformanceAbstract
The logistics sector in Indonesia faces high costs, infrastructure gaps, and turbulence from e-commerce growth and regulatory changes, especially in West Java, a key hub for third-party logistics providers. Digital transformation promises better efficiency, but many firms fail to convert digital tools into balanced sustainable performance across economic, environmental, and social dimensions. This study examines how logistics ecosystem turbulence and digital logistics agility affect sustainable logistics performance among third-party logistics firms in West Java. It also investigates the mediating roles of platform-enabled horizontal collaboration strategy, customer experience management, and competitive implementation through single and sequential paths. Data were collected via a cross-sectional survey from 312 valid respondents and analyzed using partial least squares structural equation modeling. Findings indicate that logistics ecosystem turbulence, platform-enabled horizontal collaboration strategy, customer experience management, and competitive implementation significantly and positively influence sustainable logistics performance. Digital logistics agility shows no direct effect. Mediation analysis reveals platform-enabled collaboration as a central link between turbulence/digital agility and sustainable outcomes, while customer experience management and competitive implementation are key mechanisms that turn collaboration into performance gains. Sequential mediation confirms sustainable results arise from interconnected steps: collaboration followed by customer focus and strong execution.
Downloads
References
Abidin, R. A., Yudistria, Y., & Ramli, A. H. (2025). The effect of customer experience, customer satisfaction and word of mouth on customer loyalty. Jurnal Ilmiah Manajemen Kesatuan, 13(2), 685-702.
Ahi, P., & Searcy, C. (2013). A comparative literature analysis of definitions for green and sustainable supply chain management. Journal of Cleaner Production, 52(8), 329–341.
Alao, O. B., Nwokocha, G. C., & Filani, O. M. (2022). Enhancing supply chain agility through integrated digital platforms enabling collaboration between procurement. Engineering, and Logistics, 8(7), 56-78.
Avinash, B., & Joseph, G. (2024). Reimagining healthcare supply chains: a systematic review on digital transformation with specific focus on efficiency, transparency and responsiveness. Journal of Health Organization and Management, 38(8), 1255-1279.
Brynjolfsson, E., Rock, D., & Syverson, C. (2017). Artificial intelligence and the modern productivity paradox: A clash of expectations and statistics (No. w24001). New York: National Bureau of Economic Research.
Büyüközkan, G., & Göçer, F. (2018). Digital supply chain: Literature review and a proposed framework for future research. Computers in Industry, 97(8), 157–177.
Carter, C. R., & Rogers, D. S. (2008). A framework of sustainable supply chain management: Moving toward new theory. International Journal of Physical Distribution & Logistics Management, 38(5), 360–387.
Choudhary, N., Sinha, A. P., & Mukherjee, S. (2025). Impact of logistic flows of service quality and delivery dimension towards customer satisfaction: an empirical study. International Journal of Electronic Customer Relationship Management, 15(1-2), 116-150.
Christopher, M. (2016). Logistics and supply chain management: Logistics & supply chain management. Harlow: Pearson UK.
Christopher, M. (2022). Logistics and supply chain management. Harlow: Pearson Uk.
Churchill Jr, G. A. (1979). A paradigm for developing better measures of marketing constructs. Journal of Marketing Research, 16(1), 64–73.
Creswell, J. W., & Creswell, J. D. (2017). Research design: Qualitative, quantitative, and mixed methods approaches. London: Sage publications.
Cruijssen, F., Cools, M., & Dullaert, W. (2007). Horizontal cooperation in logistics: Opportunities and impediments. Transportation Research Part E: Logistics and Transportation Review, 43(2), 129–142.
Feng, X., & Abd Rani, N. S. (2024). Strategic agility in a digital age: Exploring the role of dynamic capabilities in organisational adaptation. Uniglobal Journal of Social Sciences and Humanities, 3(2), 274-280.
Gupta, A., Singh, R. K., Mathiyazhagan, K., Suri, P. K., & Dwivedi, Y. K. (2023). Exploring relationships between service quality dimensions and customers satisfaction: empirical study in context to Indian logistics service providers. The international Journal of logistics management, 34(6), 1858-1889.
Hadžikadunić, A., Stević, Ž., Yazdani, M., & Hernandez, V. D. (2023). Comparative analysis of the Logistics Performance Index (LPI) of European Union countries: 2007–2023. J. Organ. Technol. Entrep., 1(1), 1–11.
Hair, J. F., Risher, J. J., Sarstedt, M., & Ringle, C. M. (2019). When to use and how to report the results of PLS-SEM. European Business Review, 31(1), 2–24.
Hair, J., & Alamer, A. (2022). Partial least squares structural equation modeling (PLS-SEM) in second language and education research: Guidelines using an applied example. Research Methods in Applied Linguistics, 1(3), 100-127.
Henseler, J., Ringle, C. M., & Sarstedt, M. (2015). A new criterion for assessing discriminant validity in variance-based structural equation modeling. Journal of the Academy of Marketing Science, 43(1), 115–135.
Homburg, C., Jozić, D., & Kuehnl, C. (2017). Customer experience management: Toward implementing an evolving marketing concept. Journal of the Academy of Marketing Science, 45(3), 377–401.
Hrebiniak, L. G. (2006). Obstacles to effective strategy implementation. Organizational Dynamics, 5(7), 455-467.
Jaworski, B. J., & Kohli, A. K. (1993). Market orientation: Antecedents and consequences. Journal of Marketing, 57(3), 53–70.
Kaplan, R. S., & Norton, D. P. (2008). The execution premium: Linking strategy to operations for competitive advantage. Harvard: Harvard business press.
Klaus, P. (2014). Measuring customer experience: How to develop and execute the most profitable customer experience strategies. Cham: Springer.
Lemon, K. N., & Verhoef, P. C. (2016). Understanding customer experience throughout the customer journey. Journal of Marketing, 80(6), 69–96.
Miller, D. (1993). The architecture of simplicity. Academy of Management Review, 18(1), 116–138.
Overby, E., Bharadwaj, A., & Sambamurthy, V. (2006). Enterprise agility and the enabling role of information technology. European Journal of Information Systems, 15(2), 120–131.
Pan, S., Trentesaux, D., Ballot, E., & Huang, G. Q. (2019). Horizontal collaborative transport: Survey of solutions and practical implementation issues. International Journal of Production Research, 57(16), 5340–5361.
Parker, G. G., Van Alstyne, M. W., & Choudary, S. P. (2016). Platform revolution: How networked markets are transforming the economy and how to make them work for you. New York: WW Norton & Company.
Quansah, E., Hartz, D. E., & Salipante, P. (2022). Adaptive practices in SMEs: leveraging dynamic capabilities for strategic adaptation. Journal of Small Business and Enterprise Development, 29(7), 1130-1148.
Sarstedt, M., Ringle, C. M., & Hair, J. F. (2021). Partial least squares structural equation modeling. In Handbook of market research (pp. 587–632). Cham: Springer.
Saunders, M., Lewis, P., & Thornhill, A. (2009). Research methods for business students. Harlow: Pearson education.
Sinha, R., & Ola, A. (2021). Enhancing business community disaster resilience. A structured literature review of the role of dynamic capabilities. Continuity & Resilience Review, 3(2), 132-148.
Soosay, C. A., & Hyland, P. (2015). A decade of supply chain collaboration and directions for future research. Supply Chain Management: An International Journal, 20(6), 613–630.
Tachizawa, E. M., Alvarez-Gil, M. J., & Montes-Sancho, M. J. (2015). How “smart cities” will change supply chain management. Supply Chain Management: An International Journal, 20(3), 237–248.
Teece, D. J. (2007). Explicating dynamic capabilities: The nature and microfoundations of (sustainable) enterprise performance. Strategic Management Journal, 28(13), 1319–1350.
Rodrigues, N. V. F., De Camargo Fiorini, P., Piato, É. L., Lopes de Sousa Jabbour, A. B., & Chiappetta Jabbour, C. J. (2025). Resources and capabilities for logistics 4.0 and sustainable value creation: a study of logistics service providers in an emerging market. The International Journal of Logistics Management, 36(5), 1385-1409.
Vial, G. (2021). Understanding digital transformation: A review and a research agenda. Managing digital transformation, 6(6), 13-66.
Wheelen, T. L., & Hunger, J. D. (1995). Strategic management and business policy (Vol. 46). Reading, MA: Addison-Wesley.
Wibowo, M. B. S., Setiawan, A., Santosa, W., & Dewayana, T. S. (2024). The effect of supply disruption orientation, supply chain quality management, and digital technologies on supply chain resilience and its implications on firm performance. Indonesian Interdisciplinary Journal of Sharia Economics (IIJSE), 7(3), 7897-7913.
Wiredu, J., Yang, Q., Saljoughipour, S., Otoo, P., & Boateng, D. (2024). Exploring sustainable supply chain management practice and environmental performance: A systematic review perspective. Universal Journal of Carbon Research, 2(1), 1–18.
Zhang, Z., Qu, T., Zhao, K., Zhang, K., Zhang, Y., Guo, W., ... & Chen, Z. (2024). Enhancing trusted synchronization in open production logistics: A platform framework integrating blockchain and digital twin under social manufacturing. Advanced Engineering Informatics, 61(8), 102-104.
