Mardiyono, A. and Sugiyarti, G. 2025. The Impact of Marketing Capability and Customer Value Creation on Iconic Product Advantages and Marketing Performance in SMEs. Jurnal Ilmiah Manajemen Kesatuan. 13, 3 (May 2025), 1913–1926. DOI:https://doi.org/10.37641/jimkes.v13i3.3182.