Sembiring, B. K. F., Rini, E. S., Absah, Y., & Rossanty, Y. (2025). The Effect of Utilitarian, Hedonic, and Social Values on Behavioral Outcomes through Consumer Trust. Jurnal Ilmiah Manajemen Kesatuan, 13(6), 5141–5154. https://doi.org/10.37641/jimkes.v13i6.4072