Sugiono, T., & Sume, S. A. (2018). Pengaruh Promosi Above The Line, Promosi Below The Line dan Experiential Marketing terhadap Minat Beli Konsumen. Jurnal Ilmiah Manajemen Kesatuan, 5(2), Page 145 – 152. https://doi.org/10.37641/jimkes.v5i2.79