FARIZY, N.; HARSOYO, T. The Effect of Electronic Word of Mouth, Emotional Branding and Brand Characteristic on Fashion Product Purchasing Decisions in E-commerce Platform. Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 11, n. 3, p. 807–816, 2023. DOI: 10.37641/jimkes.v11i3.2196. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/2196. Acesso em: 3 jul. 2024.