MULYANA, M.; FIRMANSYAH, B. J.; RIWOE, F. L. R.; MASHADI, M. Analysis Of The Influence Of Brand Equity Dimensions On Consumer Buying Interest In Fashion Products In Bogor City: Case Study Of Consumers Erigo. Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 12, n. 6, p. 2783–2792, 2024. DOI: 10.37641/jimkes.v12i6.3073. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/3073. Acesso em: 12 jun. 2026.