ADELIA, M.; RAMLI, A. H.; ASMIN, E. A.; GECOLEA, Z. T. G. The Influence Of Online Communication Strategies On Purchase Intention Of Skincare Products In Generation Z. Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 13, n. 2, p. 965–988, 2025. DOI: 10.37641/jimkes.v13i2.3193. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/3193. Acesso em: 4 jun. 2026.