SJUKUN. The Influence of Virtual Reality on Consumer Decision Making through a Neuromarketing Perspective. Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 13, n. 3, p. 1881–1890, 2025. DOI: 10.37641/jimkes.v13i3.3341. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/3341. Acesso em: 15 jun. 2026.