WIBOWO, B. Y. Behavioral Economics Insights into Consumer Decision-Making in Online Marketplaces. Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 13, n. 4, p. 2133–2142, 2025. DOI: 10.37641/jimkes.v13i4.3463. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/3463. Acesso em: 13 jun. 2026.