SULEMAN, N. R.; ZAID, S.; LADA, S.; ASARI, A. Political Marketing Mix and Brand Personality: Implications for Voting Decisions in Legislative Elections. Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 13, n. 2, p. 1287–1298, 2025. DOI: 10.37641/jimkes.v13i2.3470. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/3470. Acesso em: 4 jun. 2026.