ULZA, E. Exploring Brand Activism Through Psychometric and Demographic Lenses in Emerging Markets. Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 13, n. 5, p. 3777–3784, 2025. DOI: 10.37641/jimkes.v13i5.3577. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/3577. Acesso em: 3 jun. 2026.