PRATAMA, C. A. S.; SUGIAT, M. A. Customer Satisfaction as Mediator of eWOM and Social Media Marketing Effects on Purchase Intention in Indonesia’s Fitness Industry. Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 13, n. 5, p. 3875–3688, 2025. DOI: 10.37641/jimkes.v13i5.3817. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/3817. Acesso em: 4 jun. 2026.