ALHIDAYATULLAH. Building a Strong and Sustainable Brand: Effective Communication Strategies on Social Media in Improving Business Performance. Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 13, n. 5, p. 4223–4230, 2025. DOI: 10.37641/jimkes.v13i5.3872. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/3872. Acesso em: 3 jun. 2026.