FERNANDO, K.; CHRISTIARINI, R. Transforming Indonesia’s Omnichannel E-Commerce Strategy: Driving Consumer Channel Choice in The Digital Shopping Era. Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 13, n. 6, p. 4265–4638, 2025. DOI: 10.37641/jimkes.v13i6.3963. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/3963. Acesso em: 4 jun. 2026.