HAERUDDIN. The Mediating Role of Brand Equity in Viral Marketing, User-Generated Content, and Endorsements toward Brand Loyalty. Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 13, n. 6, p. 5217–5230, 2025. DOI: 10.37641/jimkes.v13i6.4256. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/4256. Acesso em: 4 jun. 2026.