NURHIDAYATI, S. The Roles of Marketing Competencies, Product Innovation, and Decentralization in Driving Consumer Loyalty on Creative MSMEs. Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 13, n. 6, p. 5441–5452, 2025. DOI: 10.37641/jimkes.v13i6.4307. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/4307. Acesso em: 4 jun. 2026.