FITRIANA, S. A. N.; PUSPANINGRUM, A.; HAPSARI, R. D. V. The Effect of Brand Personality in Building Customer Loyalty in Umrah Travel Services through Brand Trust . Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 13, n. 6, p. 3955–3966, 2025. DOI: 10.37641/jimkes.v13i6.4340. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/4340. Acesso em: 24 jun. 2026.