SALQAURA, S. A.; NASIB, N.; SALQAURA, S. S. Exploring the Role of Brand Engagement in Meme Marketing Effectiveness. Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 13, n. 6, p. 5467–5478, 2025. DOI: 10.37641/jimkes.v13i6.4455. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/4455. Acesso em: 4 jun. 2026.