LESTARI, S. Digital Marketing Strategies, Consumer Behavior, and Competitive Advantage in the Global Business Environment. Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 14, n. 1, p. 179–190, 2026. DOI: 10.37641/jimkes.v14i1.4560. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/4560. Acesso em: 18 jun. 2026.