HERIYANA, H.; SETIADI, H.; SULANDJARI, R.; ANDITA, A.; SYIHAB, F. The Role of Social Media Analytics in Optimizing Consumer Engagement and Digital Advertising Campaigns . Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 14, n. 2, p. 2089–2100, 2026. DOI: 10.37641/jimkes.v14i2.5156. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/5156. Acesso em: 24 jun. 2026.