T, S.; RAHENI, C.; KASIH, U. C. The Influence of Live Streaming and Short Video Marketing on TikTok on Purchase Intention in Generation Z. Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 14, n. 3, p. 2927–2938, 2026. DOI: 10.37641/jimkes.v14i3.5275. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/5275. Acesso em: 5 jun. 2026.