YUSDIRA, A. Analisis Persepsi Mahasiswa Bisnis Atas Strategi Viral Marketing, Kelompok Referensi dan Citra Merek Produk Smartphone Samsung. Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 10, n. 2, p. 391–402, 2022. DOI: 10.37641/jimkes.v10i2.1599. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/1599. Acesso em: 5 may. 2024.