PRIT, S.; MULYANA, M. Membangun Keunggulan Bersaing Melalui Strategi Umbrella Brand. Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 7, n. 3, p. 303–312, 2019. DOI: 10.37641/jimkes.v7i3.279. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/279. Acesso em: 6 may. 2024.