SUGIONO, T.; SUME, S. A. Pengaruh Promosi Above The Line, Promosi Below The Line dan Experiential Marketing terhadap Minat Beli Konsumen. Jurnal Ilmiah Manajemen Kesatuan, [S. l.], v. 5, n. 2, p. Page 145 – 152, 2018. DOI: 10.37641/jimkes.v5i2.79. Disponível em: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/79. Acesso em: 18 may. 2024.