[1]
M. Mulyana, B. J. Firmansyah, F. L. R. Riwoe, and M. Mashadi, “Analysis Of The Influence Of Brand Equity Dimensions On Consumer Buying Interest In Fashion Products In Bogor City: Case Study Of Consumers Erigo”, JIMKES, vol. 12, no. 6, pp. 2783–2792, Dec. 2024.