Farizy, N., and T. Harsoyo. “The Effect of Electronic Word of Mouth, Emotional Branding and Brand Characteristic on Fashion Product Purchasing Decisions in E-Commerce Platform”. Jurnal Ilmiah Manajemen Kesatuan, vol. 11, no. 3, Dec. 2023, pp. 807-16, doi:10.37641/jimkes.v11i3.2196.