Soedargo, Bayu, and Siti Mulya. “The Influence of Brand Image and Advertising Claims on Purchase Decision”. Jurnal Ilmiah Manajemen Kesatuan 11, no. 2 (August 1, 2023): 469–476. Accessed July 5, 2026. https://jurnal.ibik.ac.id/index.php/jimkes/article/view/2116.