Muthiah, Farah, and Budi Setiawan. “Pengaruh Brand Awareness, Brand Characteristic, Dan Emotional Branding Terhadap Keputusan Pembelian”. Jurnal Ilmiah Manajemen Kesatuan 7, no. 2 (November 14, 2019): 259–267. Accessed May 3, 2024. https://jurnal.ibik.ac.id/index.php/jimkes/article/view/228.