Sugiono, Tri, and Syahlan A Sume. “Pengaruh Promosi Above The Line, Promosi Below The Line Dan Experiential Marketing Terhadap Minat Beli Konsumen”. Jurnal Ilmiah Manajemen Kesatuan 5, no. 2 (July 27, 2018): Page 145 – 152. Accessed May 18, 2024. https://jurnal.ibik.ac.id/index.php/jimkes/article/view/79.