Wijayanti IDS, Murdapa PA. Relevance of AIDA Theory in Consumer Behavior in the Digital Era: A Systematic Literature Review 2018–2024. JIMKES [Internet]. 2025 Sep. 30 [cited 2026 Jun. 11];13(5):3887-92. Available from: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/4156