1.
Nurhidayati S. The Roles of Marketing Competencies, Product Innovation, and Decentralization in Driving Consumer Loyalty on Creative MSMEs. JIMKES [Internet]. 2025 Nov. 30 [cited 2026 Jun. 4];13(6):5441-52. Available from: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/4307