1.
Yusdira A. Analisis Persepsi Mahasiswa Bisnis Atas Strategi Viral Marketing, Kelompok Referensi dan Citra Merek Produk Smartphone Samsung. JIMKES [Internet]. 2022 Aug. 31 [cited 2024 May 5];10(2):391-402. Available from: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/1599