1.
Prit S, Mulyana M. Membangun Keunggulan Bersaing Melalui Strategi Umbrella Brand. JIMKES [Internet]. 2019 Dec. 28 [cited 2024 May 6];7(3):303-12. Available from: https://jurnal.ibik.ac.id/index.php/jimkes/article/view/279